/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: sveff https://cdn.slidesharecdn.com/profile-photo-sveff-48x48.jpg?cb=1523032952 Story first. Creation and communication are two sides of the same coin. I believe in what I like to call 'down-to-earth-marketing'. Brands are built from the product out. If you can't explain something on one A4 it's a bad idea. The product message should be crystal clear, contemporary and specific. Creativity comes from interdisciplinary ways of seeing things. All experiences are relevant when developing an idea. http://www.storytellers.nl