�ݺ�ߣshows by User: swambold

�ݺ�ߣshows by User: swambold / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: swambold / Sun, 06 Nov 2016 16:53:56 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: swambold Results from the National Visitor Motivation Survey Online: MCN2016 /swambold/results-from-the-national-visitor-motivation-survey-online-mcn2016 mcn16vmspresentation-161106165356
In 2015-16, cultural organizations across the United States, joined by partners in Canada and Australia, banded together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations (rather than demographics or behaviors), the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation—Explorer, Facilitator, Professional/Hobbyist, Recharger, and Seeker. Led by Sarah Wambold, Director of Digital Media at the Clyfford Still Museum, and Marty Spellerberg, of Spellerberg Associates, the project culls more than 16 weeks of data across 23 different museum websites. This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the US to view the data in aggregate. The study provided representatives from participating museums the opportunity to discuss their findings, highlighting patterns that emerged across the various institutions. In order to facilitate those exchanges, professionals from each institution have met online using Slack, asking questions and sharing knowledge. In this forum we will bring this dialogue to life and the voices of MCN attendees into the conversation.]]>
In 2015-16, cultural organizations across the United States, joined by partners in Canada and Australia, banded together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations (rather than demographics or behaviors), the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation—Explorer, Facilitator, Professional/Hobbyist, Recharger, and Seeker. Led by Sarah Wambold, Director of Digital Media at the Clyfford Still Museum, and Marty Spellerberg, of Spellerberg Associates, the project culls more than 16 weeks of data across 23 different museum websites. This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the US to view the data in aggregate. The study provided representatives from participating museums the opportunity to discuss their findings, highlighting patterns that emerged across the various institutions. In order to facilitate those exchanges, professionals from each institution have met online using Slack, asking questions and sharing knowledge. In this forum we will bring this dialogue to life and the voices of MCN attendees into the conversation.]]> Sun, 06 Nov 2016 16:53:56 GMT /swambold/results-from-the-national-visitor-motivation-survey-online-mcn2016 swambold@slideshare.net(swambold) Results from the National Visitor Motivation Survey Online: MCN2016 swambold In 2015-16, cultural organizations across the United States, joined by partners in Canada and Australia, banded together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations (rather than demographics or behaviors), the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation—Explorer, Facilitator, Professional/Hobbyist, Recharger, and Seeker. Led by Sarah Wambold, Director of Digital Media at the Clyfford Still Museum, and Marty Spellerberg, of Spellerberg Associates, the project culls more than 16 weeks of data across 23 different museum websites. This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the US to view the data in aggregate. The study provided representatives from participating museums the opportunity to discuss their findings, highlighting patterns that emerged across the various institutions. In order to facilitate those exchanges, professionals from each institution have met online using Slack, asking questions and sharing knowledge. In this forum we will bring this dialogue to life and the voices of MCN attendees into the conversation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mcn16vmspresentation-161106165356-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In 2015-16, cultural organizations across the United States, joined by partners in Canada and Australia, banded together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations (rather than demographics or behaviors), the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation—Explorer, Facilitator, Professional/Hobbyist, Recharger, and Seeker. Led by Sarah Wambold, Director of Digital Media at the Clyfford Still Museum, and Marty Spellerberg, of Spellerberg Associates, the project culls more than 16 weeks of data across 23 different museum websites. This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the US to view the data in aggregate. The study provided representatives from participating museums the opportunity to discuss their findings, highlighting patterns that emerged across the various institutions. In order to facilitate those exchanges, professionals from each institution have met online using Slack, asking questions and sharing knowledge. In this forum we will bring this dialogue to life and the voices of MCN attendees into the conversation.

Results from the National Visitor Motivation Survey Online: MCN2016 from Sarah Wambold

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0 Falk Meets Online Motivation: A Nationwide Survey Project /slideshow/falk-meets-online-motivation-results-from-a-nationwide-survey-project/60766223 aknxdskrtusjahziof5y-signature-6ef734039143dad116335a293936c1ce2f50eb09394a44db352142b6e6d6a2a1-poli-160411163331
In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16. Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional. The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012. Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences.]]>
In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16. Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional. The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012. Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences.]]> Mon, 11 Apr 2016 16:33:30 GMT /slideshow/falk-meets-online-motivation-results-from-a-nationwide-survey-project/60766223 swambold@slideshare.net(swambold) Falk Meets Online Motivation: A Nationwide Survey Project swambold In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16. Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional. The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012. Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aknxdskrtusjahziof5y-signature-6ef734039143dad116335a293936c1ce2f50eb09394a44db352142b6e6d6a2a1-poli-160411163331-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In this lightning talk we present a nationwide online Visitor Motivation Study conducted across two dozen institutional websites in 2015/16. Based on research by John Falk, we used his predictive model of visitor experience outlined in the book as the framework for our survey. In Falk's book "Identity and the Museum Visitor Experience," he identifies five key types of visitors who attend museums and the internal motivations that drive repeat visitation: Experience Seeker; Explorer; Socializer; Recharger; Hobbyist / Professional. The technical implementation is similar to the one used in a website visitor motivation survey by the Indianapolis Museum of Art. That survey was presented at MW in 2012. Our project includes simultaneous surveys on 24 museum websites, pairing an IMA-style Google Analytics-powered backend with segments adapted from Falk’s motivation framework. Since the IMA’s presentation at MW 2012, studies following IMA’s methodology have been reproduced at various institutions. Our work is distinct in that it looks at the data in aggregate. Seeking to identify patterns or trends across the sector, we hope to understand the similarities and differences in our audience segments by region, population density, etc, and test Falk’s research as it applies to online audiences.

Falk Meets Online Motivation: A Nationwide Survey Project from Sarah Wambold

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0 Storytelling in Video: Aspects of an Engaging Production / for #mcn2015 /slideshow/storytelling-in-video-aspects-of-an-engaging-production-for-mcn2015/55058342 storytellinginvideomcn2015-151112215015-lva1-app6891
Telling great stories in video requires good execution on many fronts. Museum professionals—some filmmakers in the their own right—discuss various aspects and considerations for making the most in the medium. Denver-based consultant Sarah Wambold (currently at Clyfford Still Museum, and formerly at MCA Chicago) focuses on pre-production considerations, scripting, and interview techniques. Andrew Mandinach from the Balboa Park Online Collaborative focuses on production, b-roll, and visual storytelling. Andy Underwood-Bultmann from the Walker Art Center discusses post-production, editing for story, and expanding modes for storytelling. Sarah Waldorf from The Getty discusses strategizing and aligning video content for distribution with social media platforms, including using GIFS and micro-videos. Each speaker presents on best practices as well as aspects and learnings from his or her own work. For the MCN 2015 conference in Minneapolis, Minnesota.]]>
Telling great stories in video requires good execution on many fronts. Museum professionals—some filmmakers in the their own right—discuss various aspects and considerations for making the most in the medium. Denver-based consultant Sarah Wambold (currently at Clyfford Still Museum, and formerly at MCA Chicago) focuses on pre-production considerations, scripting, and interview techniques. Andrew Mandinach from the Balboa Park Online Collaborative focuses on production, b-roll, and visual storytelling. Andy Underwood-Bultmann from the Walker Art Center discusses post-production, editing for story, and expanding modes for storytelling. Sarah Waldorf from The Getty discusses strategizing and aligning video content for distribution with social media platforms, including using GIFS and micro-videos. Each speaker presents on best practices as well as aspects and learnings from his or her own work. For the MCN 2015 conference in Minneapolis, Minnesota.]]> Thu, 12 Nov 2015 21:50:15 GMT /slideshow/storytelling-in-video-aspects-of-an-engaging-production-for-mcn2015/55058342 swambold@slideshare.net(swambold) Storytelling in Video: Aspects of an Engaging Production / for #mcn2015 swambold Telling great stories in video requires good execution on many fronts. Museum professionals—some filmmakers in the their own right—discuss various aspects and considerations for making the most in the medium. Denver-based consultant Sarah Wambold (currently at Clyfford Still Museum, and formerly at MCA Chicago) focuses on pre-production considerations, scripting, and interview techniques. Andrew Mandinach from the Balboa Park Online Collaborative focuses on production, b-roll, and visual storytelling. Andy Underwood-Bultmann from the Walker Art Center discusses post-production, editing for story, and expanding modes for storytelling. Sarah Waldorf from The Getty discusses strategizing and aligning video content for distribution with social media platforms, including using GIFS and micro-videos. Each speaker presents on best practices as well as aspects and learnings from his or her own work. For the MCN 2015 conference in Minneapolis, Minnesota. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storytellinginvideomcn2015-151112215015-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Telling great stories in video requires good execution on many fronts. Museum professionals—some filmmakers in the their own right—discuss various aspects and considerations for making the most in the medium. Denver-based consultant Sarah Wambold (currently at Clyfford Still Museum, and formerly at MCA Chicago) focuses on pre-production considerations, scripting, and interview techniques. Andrew Mandinach from the Balboa Park Online Collaborative focuses on production, b-roll, and visual storytelling. Andy Underwood-Bultmann from the Walker Art Center discusses post-production, editing for story, and expanding modes for storytelling. Sarah Waldorf from The Getty discusses strategizing and aligning video content for distribution with social media platforms, including using GIFS and micro-videos. Each speaker presents on best practices as well as aspects and learnings from his or her own work. For the MCN 2015 conference in Minneapolis, Minnesota.

Storytelling in Video: Aspects of an Engaging Production / for #mcn2015 from Sarah Wambold

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0 https://cdn.slidesharecdn.com/profile-photo-swambold-48x48.jpg?cb=1529547686 I am a digital media consultant who focuses on new media strategy and production for museums and cultural organizations. As an experienced project manager, I work with organizations to identify and align opportunities with institutional priorities, and lead collaborative teams to execute solutions. I am passionate about storytelling, content strategy, and creating robust and scaleable content management systems. Various projects include website redesigns, site migrations, content management system implementations, website analysis, usability studies, CMS manuals and style guides, microsite projects, email marketing campaign implementations, in-gallery kiosks, educational technology appli... http://swambold.com https://cdn.slidesharecdn.com/ss_thumbnails/mcn16vmspresentation-161106165356-thumbnail.jpg?width=320&height=320&fit=bounds swambold/results-from-the-national-visitor-motivation-survey-online-mcn2016 Results from the Natio... https://cdn.slidesharecdn.com/ss_thumbnails/aknxdskrtusjahziof5y-signature-6ef734039143dad116335a293936c1ce2f50eb09394a44db352142b6e6d6a2a1-poli-160411163331-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/falk-meets-online-motivation-results-from-a-nationwide-survey-project/60766223 Falk Meets Online Moti... https://cdn.slidesharecdn.com/ss_thumbnails/storytellinginvideomcn2015-151112215015-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/storytelling-in-video-aspects-of-an-engaging-production-for-mcn2015/55058342 Storytelling in Video:...