狠狠撸shows by User: tcpeter
/
http://www.slideshare.net/images/logo.gif狠狠撸shows by User: tcpeter
/
Mon, 18 Sep 2023 20:56:02 GMT狠狠撸Share feed for 狠狠撸shows by User: tcpeterThe Hidden Cost of Outsourcing Sales & Marketing to OTAs
/slideshow/the-hidden-cost-of-outsourcing-sales-marketing-to-otas/261119967
tripteasedirectbookingsummit2023-09-230918205603-b88503e3 Hotels frequently 鈥� and often unintentionally 鈥� outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you. ]]>
Hotels frequently 鈥� and often unintentionally 鈥� outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you. ]]>
Mon, 18 Sep 2023 20:56:02 GMT/slideshow/the-hidden-cost-of-outsourcing-sales-marketing-to-otas/261119967tcpeter@slideshare.net(tcpeter)The Hidden Cost of Outsourcing Sales & Marketing to OTAstcpeterHotels frequently 鈥� and often unintentionally 鈥� outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tripteasedirectbookingsummit2023-09-230918205603-b88503e3-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Hotels frequently 鈥� and often unintentionally 鈥� outsource their sales and marketing activities to online travel agencies (OTAs) like Expedia and Booking.com. This behavior introduces a host of hidden costs, often reaching millions of dollars annually. It also applies to other intermediaries such as Google. And even metasearch doesn't necessarily provide the benefits it appears to at first glance.
What are these costs? How can hotel marketers and revenue managers avoid paying them? And how can they drive more direct revenue for their hotel properties? That's the topic of this presentation delivered by our founder and president, Tim Peter, at the 2023 Triptease Direct Booking Summit in Chicago.
Take a look at the slides. And be sure to let us know what you think. We'd love to hear from you.
]]>
100https://cdn.slidesharecdn.com/ss_thumbnails/tripteasedirectbookingsummit2023-09-230918205603-b88503e3-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Google and Hotel Distribution (2020)
/slideshow/google-and-hotel-distribution-2020/235342548
googleinhoteldistribution2020-200610131125 Google is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property. ]]>
Google is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property. ]]>
Wed, 10 Jun 2020 13:11:25 GMT/slideshow/google-and-hotel-distribution-2020/235342548tcpeter@slideshare.net(tcpeter)Google and Hotel Distribution (2020)tcpeterGoogle is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googleinhoteldistribution2020-200610131125-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Google is taking a primary role as a gatekeeper between hotels and guests. That provides both an opportunity and a threat for hotel distribution and marketing. Here's why hotel marketers should care -- and what you can do about it for your property.
]]>
1930https://cdn.slidesharecdn.com/ss_thumbnails/googleinhoteldistribution2020-200610131125-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Digital Marketing Directions 2020
/tcpeter/digital-marketing-directions-2020
hsmaidcchapter2019-01-distributionfinal-190215180110 Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year. ]]>
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year. ]]>
Fri, 15 Feb 2019 18:01:10 GMT/tcpeter/digital-marketing-directions-2020tcpeter@slideshare.net(tcpeter)Digital Marketing Directions 2020tcpeterCurious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hsmaidcchapter2019-01-distributionfinal-190215180110-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
]]>
4993610https://cdn.slidesharecdn.com/ss_thumbnails/hsmaidcchapter2019-01-distributionfinal-190215180110-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Business This Year
/slideshow/digital-marketing-directions-2017-the-key-marketing-trends-driving-your-business-this-year/75108517
digitalmarketingdirections2017-distributioncopy201704-170418000100 Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.]]>
Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.]]>
Tue, 18 Apr 2017 00:01:00 GMT/slideshow/digital-marketing-directions-2017-the-key-marketing-trends-driving-your-business-this-year/75108517tcpeter@slideshare.net(tcpeter)Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Business This YeartcpeterAre you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2017-distributioncopy201704-170418000100-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Are you curious about the trends shaping customer behavior and business success this year? In this presentation, I outline the key digital trends driving customer behaviors and how businesses must respond to them. The slides highlight the importance of content, customer experience, and data, among others, to help you get your arms around how digital shapes the world around you -- and how to leverage digital to put it to work for your business.
]]>
408979https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2017-distributioncopy201704-170418000100-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Revenue Strategy: The High Cost of Ignoring Value
/slideshow/revenue-strategy-the-high-cost-of-ignoring-value/67008665
hsmainycrevenuestrategybreakfast-final-161011133552 Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online. ]]>
Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online. ]]>
Tue, 11 Oct 2016 13:35:52 GMT/slideshow/revenue-strategy-the-high-cost-of-ignoring-value/67008665tcpeter@slideshare.net(tcpeter)Revenue Strategy: The High Cost of Ignoring ValuetcpeterPricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hsmainycrevenuestrategybreakfast-final-161011133552-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Pricing products and services has gotten more challenging due to the transparency enabled by digital. Customers today more about your products, services, and prices than most of your employees do. Getting pricing right doesn't just depend on revenue management, it depends on revenue strategy. These slides look at the importance of providing consumer value in your pricing and how to express that value to your customers online.
]]>
20214https://cdn.slidesharecdn.com/ss_thumbnails/hsmainycrevenuestrategybreakfast-final-161011133552-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1A Simple Approach to Digital Strategy
/slideshow/a-simple-approach-to-digital-strategy/60778645
strategy-talk-20160411-160411215401 狠狠撸s from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy. ]]>
狠狠撸s from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy. ]]>
Mon, 11 Apr 2016 21:54:01 GMT/slideshow/a-simple-approach-to-digital-strategy/60778645tcpeter@slideshare.net(tcpeter)A Simple Approach to Digital Strategytcpeter狠狠撸s from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategy-talk-20160411-160411215401-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> 狠狠撸s from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
]]>
18345https://cdn.slidesharecdn.com/ss_thumbnails/strategy-talk-20160411-160411215401-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Maximizing Data to Put Personalization to Work for Your Property
/slideshow/maximizing-data-to-put-personalization-to-work-for-your-property/58876906
dmscdatapresentation-final-20160217-160229220906 This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers]]>
This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers]]>
Mon, 29 Feb 2016 22:09:06 GMT/slideshow/maximizing-data-to-put-personalization-to-work-for-your-property/58876906tcpeter@slideshare.net(tcpeter)Maximizing Data to Put Personalization to Work for Your PropertytcpeterThis talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmscdatapresentation-final-20160217-160229220906-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This talk, from the 2016 HSMAI Digital Marketing Strategy Conference looks at how hotel marketers can use data to improve guest experience, driving increased revenue, occupancy, and loyalty. It examines in detail why content is king, context is queen, and data is the crown jewels for successful hotel marketers
]]>
51156https://cdn.slidesharecdn.com/ss_thumbnails/dmscdatapresentation-final-20160217-160229220906-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Digital Marketing Directions 2016: HSMAI NYC
/slideshow/digital-marketing-directions-2016-hsmai-nyc/53084552
digital-marketing-directions-2016-hsmai-20150910-distribution-150922214217-lva1-app6892 Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016. ]]>
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016. ]]>
Tue, 22 Sep 2015 21:42:17 GMT/slideshow/digital-marketing-directions-2016-hsmai-nyc/53084552tcpeter@slideshare.net(tcpeter)Digital Marketing Directions 2016: HSMAI NYCtcpeterTim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-marketing-directions-2016-hsmai-20150910-distribution-150922214217-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
]]>
530959https://cdn.slidesharecdn.com/ss_thumbnails/digital-marketing-directions-2016-hsmai-20150910-distribution-150922214217-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1How Hotel Marketers Can Use Revenue Levers to Drive Profitability
/slideshow/how-hotel-marketers-can-use-revenue-levers-to-drive-profitability/50484946
hitec-2015-rev-management-final-150713214931-lva1-app6892 While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.]]>
While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.]]>
Mon, 13 Jul 2015 21:49:31 GMT/slideshow/how-hotel-marketers-can-use-revenue-levers-to-drive-profitability/50484946tcpeter@slideshare.net(tcpeter)How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilitytcpeterWhile revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hitec-2015-rev-management-final-150713214931-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> While revenue management remains a critical component for growing your hotel's occupancy, rate, and RevPAR, the emerging practice of revenue strategy can help you build an even more successful business. These slides, recently presented by Tim Peter at HFTP's HITEC conference, in conjunction with HSMAI, help explain the key revenue levers available to successful hotel marketers, and how you can make the most of them to improve your hotel's overall performance.
]]>
13077https://cdn.slidesharecdn.com/ss_thumbnails/hitec-2015-rev-management-final-150713214931-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Social Marketing Integration: All Marketing Is Social
/slideshow/social-marketing-integration-all-marketing-is-social/46317375
social-marketing-integration-150326082741-conversion-gate01 There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.]]>
There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.]]>
Thu, 26 Mar 2015 08:27:40 GMT/slideshow/social-marketing-integration-all-marketing-is-social/46317375tcpeter@slideshare.net(tcpeter)Social Marketing Integration: All Marketing Is SocialtcpeterThere's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-marketing-integration-150326082741-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> There's more to social marketing than just building a blog or attracting friends fans, and followers on Facebook, Twitter, Tumblr, LinkedIn, and Instagram. The most successful organizations use social organically, incorporating it as part their overall customer experience and driving more than just shares, likes, or links; they drive business results. This recent presentation to marketing leaders explores how these organizations succeed with social. And how you can, too.
]]>
12373https://cdn.slidesharecdn.com/ss_thumbnails/social-marketing-integration-150326082741-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Putting Digital to Work
/slideshow/putting-digital-to-work/45771668
puttingdigitaltoworkdistributioncopy-150312153618-conversion-gate01 Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.]]>
Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.]]>
Thu, 12 Mar 2015 15:36:17 GMT/slideshow/putting-digital-to-work/45771668tcpeter@slideshare.net(tcpeter)Putting Digital to WorktcpeterLeading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/puttingdigitaltoworkdistributioncopy-150312153618-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Leading your organization through a digital transformation requires 4 key actions. This presentation examines how digital magnifies your culture's strengths and opportunities, and reviews how your business can adjust to customers' shifting behaviors.
]]>
296633https://cdn.slidesharecdn.com/ss_thumbnails/puttingdigitaltoworkdistributioncopy-150312153618-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted12015 Digital Marketing Directions for Hotel Marketers
/slideshow/2015-digital-marketing-directions-for-hotel-marketers/41682893
digitalmarketingdirections2015edit-141117220257-conversion-gate02 ]]>
]]>
Mon, 17 Nov 2014 22:02:57 GMT/slideshow/2015-digital-marketing-directions-for-hotel-marketers/41682893tcpeter@slideshare.net(tcpeter)2015 Digital Marketing Directions for Hotel Marketerstcpeter<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2015edit-141117220257-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>
]]>
235884https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2015edit-141117220257-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
/slideshow/digital-marketing-directions-three-key-trends-driving-your-marketing-next-year/39155458
digitalmarketingdirections2014-09-16-final-slideshare-140916114042-phpapp02 Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come. ]]>
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come. ]]>
Tue, 16 Sep 2014 11:40:42 GMT/slideshow/digital-marketing-directions-three-key-trends-driving-your-marketing-next-year/39155458tcpeter@slideshare.net(tcpeter)Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YeartcpeterImproving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2014-09-16-final-slideshare-140916114042-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
]]>
837793https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingdirections2014-09-16-final-slideshare-140916114042-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1E-commerce Best Practices: Growing Your Email List
/slideshow/ecommerce-best-practices-growing-your-email-list/37766216
email-list-growth-140807101045-phpapp01 Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues. ]]>
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues. ]]>
Thu, 07 Aug 2014 10:10:45 GMT/slideshow/ecommerce-best-practices-growing-your-email-list/37766216tcpeter@slideshare.net(tcpeter)E-commerce Best Practices: Growing Your Email ListtcpeterEmail remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/email-list-growth-140807101045-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
]]>
116244https://cdn.slidesharecdn.com/ss_thumbnails/email-list-growth-140807101045-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1"The Rules": Social Media in Hospitality Marketing
/slideshow/the-rules-social-media-marketing-in-hospitality/32462687
socialmarketingforhotels-140318170237-phpapp01 Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future. ]]>
Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future. ]]>
Tue, 18 Mar 2014 17:02:37 GMT/slideshow/the-rules-social-media-marketing-in-hospitality/32462687tcpeter@slideshare.net(tcpeter)"The Rules": Social Media in Hospitality MarketingtcpeterSocial media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmarketingforhotels-140318170237-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.
]]>
17915https://cdn.slidesharecdn.com/ss_thumbnails/socialmarketingforhotels-140318170237-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
/slideshow/elements-of-ecommerce-how-digital-storytelling-drives-revenue-and-results/31406950
digital-marketing-directions-2014-leonardo-final-140219162058-phpapp01 Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders. ]]>
Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders. ]]>
Wed, 19 Feb 2014 16:20:58 GMT/slideshow/elements-of-ecommerce-how-digital-storytelling-drives-revenue-and-results/31406950tcpeter@slideshare.net(tcpeter)Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultstcpeterReview of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-marketing-directions-2014-leonardo-final-140219162058-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
]]>
93007https://cdn.slidesharecdn.com/ss_thumbnails/digital-marketing-directions-2014-leonardo-final-140219162058-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentation000000http://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing
/tcpeter/digital-marketing-directions-2014-internet-marketing
e-business-2014-tcp-131210155236-phpapp02 2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace. ]]>
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace. ]]>
Tue, 10 Dec 2013 15:52:36 GMT/tcpeter/digital-marketing-directions-2014-internet-marketingtcpeter@slideshare.net(tcpeter)Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing tcpeter2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e-business-2014-tcp-131210155236-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> 2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
]]>
286546https://cdn.slidesharecdn.com/ss_thumbnails/e-business-2014-tcp-131210155236-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Myths About Mobile Marketing
/slideshow/myths-about-mobile-marketing/22510221
hsmainycmobileluncheon2013-06-05-130605171828-phpapp02 Facts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing. ]]>
Facts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing. ]]>
Wed, 05 Jun 2013 17:18:28 GMT/slideshow/myths-about-mobile-marketing/22510221tcpeter@slideshare.net(tcpeter)Myths About Mobile MarketingtcpeterFacts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hsmainycmobileluncheon2013-06-05-130605171828-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Facts and features of mobile marketing for service industries, presented June 5, 2013 at the New York HSMAI Chapter as part of a program called "mobile madness." Good information about what works and why for mobile marketing.
]]>
8422https://cdn.slidesharecdn.com/ss_thumbnails/hsmainycmobileluncheon2013-06-05-130605171828-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
/slideshow/the-truth-how-the-social-local-mobile-web-affects-sales-online-and-offline/21212110
thetruth-howthesociallocalmobilewebaffectssalesonlineandoffline-distribute-130515105731-phpapp01 What your customers do online changes every day. Here's why and how to adapt your digital marketing strategy to your social, local, mobile customer. ]]>
What your customers do online changes every day. Here's why and how to adapt your digital marketing strategy to your social, local, mobile customer. ]]>
Wed, 15 May 2013 10:57:31 GMT/slideshow/the-truth-how-the-social-local-mobile-web-affects-sales-online-and-offline/21212110tcpeter@slideshare.net(tcpeter)The Truth: How the Social, Local, Mobile Web Affects Sales Online and OfflinetcpeterWhat your customers do online changes every day. Here's why and how to adapt your digital marketing strategy to your social, local, mobile customer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thetruth-howthesociallocalmobilewebaffectssalesonlineandoffline-distribute-130515105731-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> What your customers do online changes every day. Here's why and how to adapt your digital marketing strategy to your social, local, mobile customer.
]]>
52455https://cdn.slidesharecdn.com/ss_thumbnails/thetruth-howthesociallocalmobilewebaffectssalesonlineandoffline-distribute-130515105731-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Today and Tomorrow: The Changing Customer Journey
/slideshow/today-and-tomorrow-the-changing-customer-journey/19012481
todayandtomorrow-thechangingcustomerjourney-130417132231-phpapp02 How mobile influences marketing (both digital and offline) across the travel vertical. ]]>
How mobile influences marketing (both digital and offline) across the travel vertical. ]]>
Wed, 17 Apr 2013 13:22:31 GMT/slideshow/today-and-tomorrow-the-changing-customer-journey/19012481tcpeter@slideshare.net(tcpeter)Today and Tomorrow: The Changing Customer JourneytcpeterHow mobile influences marketing (both digital and offline) across the travel vertical. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/todayandtomorrow-thechangingcustomerjourney-130417132231-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> How mobile influences marketing (both digital and offline) across the travel vertical.
]]>
33278https://cdn.slidesharecdn.com/ss_thumbnails/todayandtomorrow-thechangingcustomerjourney-130417132231-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1https://cdn.slidesharecdn.com/profile-photo-tcpeter-48x48.jpg?cb=1696187344An award-winning B2C and B2B e-commerce executive and digital marketing leader with 20 years experience in financial services, retail, hospitality, and entertainment/media. Focused on e-commerce and web marketing strategy with particular emphasis on building brands, improving customer experience, and increasing sales. Significant experience in customer experience optimization, loyalty marketing, revenue management, product development, online advertising and search engine marketing (SEM), including both pay-per-click advertising (PPC) and search engine optimization (SEO).
Tim ran e-commerce and distribution strategy, providing leadership, new business development, strategic partnerships,...www.timpeter.com/blog/https://cdn.slidesharecdn.com/ss_thumbnails/tripteasedirectbookingsummit2023-09-230918205603-b88503e3-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/the-hidden-cost-of-outsourcing-sales-marketing-to-otas/261119967The Hidden Cost of Out...https://cdn.slidesharecdn.com/ss_thumbnails/googleinhoteldistribution2020-200610131125-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/google-and-hotel-distribution-2020/235342548Google and Hotel Distr...https://cdn.slidesharecdn.com/ss_thumbnails/hsmaidcchapter2019-01-distributionfinal-190215180110-thumbnail.jpg?width=320&height=320&fit=boundstcpeter/digital-marketing-directions-2020Digital Marketing Dire...