ºÝºÝߣshows by User: tenetpartners / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: tenetpartners / Thu, 19 Nov 2015 15:33:52 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: tenetpartners Lessons Learned from Tenet's 2015 Most Powerful Brands /slideshow/lessons-learned-from-tenets-2015-most-powerful-brands/55299783 lessonslearnedfromtenets2015mostpowerfulbrandsslideshare-151119153352-lva1-app6892
Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a renewed focus on customer experience. To grow business and drive revenue, corporate leaders need to embrace a broader, more holistic view of customer and brand experiences. 2015 marks the 25th anniversary of Tenet’s CoreBrand® Index, an unparalleled database measuring the health and vitality of nearly 1,000 corporate brands. This presentation explores how the top-ranked companies continue to outpace their peers while generating increased value and demand. If you are a member of The Conference Board, sign in here to access this presentation by Steve Makadok, Partner, CoreBrand Analytics: https://www.conference-board.org/webcasts/ondemand/webcastdetail.cfm?webcastid=3496]]>
Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a renewed focus on customer experience. To grow business and drive revenue, corporate leaders need to embrace a broader, more holistic view of customer and brand experiences. 2015 marks the 25th anniversary of Tenet’s CoreBrand® Index, an unparalleled database measuring the health and vitality of nearly 1,000 corporate brands. This presentation explores how the top-ranked companies continue to outpace their peers while generating increased value and demand. If you are a member of The Conference Board, sign in here to access this presentation by Steve Makadok, Partner, CoreBrand Analytics: https://www.conference-board.org/webcasts/ondemand/webcastdetail.cfm?webcastid=3496]]> Thu, 19 Nov 2015 15:33:52 GMT /slideshow/lessons-learned-from-tenets-2015-most-powerful-brands/55299783 tenetpartners@slideshare.net(tenetpartners) Lessons Learned from Tenet's 2015 Most Powerful Brands tenetpartners Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a renewed focus on customer experience. To grow business and drive revenue, corporate leaders need to embrace a broader, more holistic view of customer and brand experiences. 2015 marks the 25th anniversary of Tenet’s CoreBrand® Index, an unparalleled database measuring the health and vitality of nearly 1,000 corporate brands. This presentation explores how the top-ranked companies continue to outpace their peers while generating increased value and demand. If you are a member of The Conference Board, sign in here to access this presentation by Steve Makadok, Partner, CoreBrand Analytics: https://www.conference-board.org/webcasts/ondemand/webcastdetail.cfm?webcastid=3496 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtenets2015mostpowerfulbrandsslideshare-151119153352-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a renewed focus on customer experience. To grow business and drive revenue, corporate leaders need to embrace a broader, more holistic view of customer and brand experiences. 2015 marks the 25th anniversary of Tenet’s CoreBrand® Index, an unparalleled database measuring the health and vitality of nearly 1,000 corporate brands. This presentation explores how the top-ranked companies continue to outpace their peers while generating increased value and demand. If you are a member of The Conference Board, sign in here to access this presentation by Steve Makadok, Partner, CoreBrand Analytics: https://www.conference-board.org/webcasts/ondemand/webcastdetail.cfm?webcastid=3496
Lessons Learned from Tenet's 2015 Most Powerful Brands from Tenet Partners
]]> 322 5 https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtenets2015mostpowerfulbrandsslideshare-151119153352-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top 10 Most and Least Respected Brands of 2015 /slideshow/top-10-most-and-least-respected-brands-of-2015/54442177 mostandleastrespectedbrands2015slideshare-151027173056-lva1-app6891
Tenet Partners' third annual report on the most and least respected corporate brands. The report correlates data determined by a survey of approximately 10,000 business decision-makers and opinion elites on two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are the most well known but have the lowest Favorability are considered the least respected. ]]>
Tenet Partners' third annual report on the most and least respected corporate brands. The report correlates data determined by a survey of approximately 10,000 business decision-makers and opinion elites on two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are the most well known but have the lowest Favorability are considered the least respected. ]]> Tue, 27 Oct 2015 17:30:56 GMT /slideshow/top-10-most-and-least-respected-brands-of-2015/54442177 tenetpartners@slideshare.net(tenetpartners) Top 10 Most and Least Respected Brands of 2015 tenetpartners Tenet Partners' third annual report on the most and least respected corporate brands. The report correlates data determined by a survey of approximately 10,000 business decision-makers and opinion elites on two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are the most well known but have the lowest Favorability are considered the least respected. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mostandleastrespectedbrands2015slideshare-151027173056-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tenet Partners&#39; third annual report on the most and least respected corporate brands. The report correlates data determined by a survey of approximately 10,000 business decision-makers and opinion elites on two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Brands with the highest Familiarity and Favorability are defined as most respected, while brands that are the most well known but have the lowest Favorability are considered the least respected.
Top 10 Most and Least Respected Brands of 2015 from Tenet Partners
]]> 750 5 https://cdn.slidesharecdn.com/ss_thumbnails/mostandleastrespectedbrands2015slideshare-151027173056-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Top 15 Most Powerful Travel and Entertainment Brands of 2015 /slideshow/top100-travel-entertain080615-51356194/51356194 top100travelentertain08-06-15-150806173042-lva1-app6892
With the busy summer travel season now in full swing, brand innovation and marketing consultancy Tenet Partners recently revealed its ranking of the Top 15 Most Powerful Travel and Entertainment Brands. The Walt Disney Company leads as the number #1 brand, with Hilton Hotels & Resorts and Marriott International taking the second and third place, respectively. These brands are ranked by a unique, quantitative measure called BrandPower. Based upon an annual U.S. survey of approximately ten thousand opinion elites and business decision makers, BrandPower is a weighted composite of two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Familiarity measures awareness of the brand. Favorability is the perception of the brand (among those who are well aware of it), and is based upon three attributes that tie directly to future business performance: Overall Reputation, Perception of Management, and Investment Potential.]]>
With the busy summer travel season now in full swing, brand innovation and marketing consultancy Tenet Partners recently revealed its ranking of the Top 15 Most Powerful Travel and Entertainment Brands. The Walt Disney Company leads as the number #1 brand, with Hilton Hotels & Resorts and Marriott International taking the second and third place, respectively. These brands are ranked by a unique, quantitative measure called BrandPower. Based upon an annual U.S. survey of approximately ten thousand opinion elites and business decision makers, BrandPower is a weighted composite of two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Familiarity measures awareness of the brand. Favorability is the perception of the brand (among those who are well aware of it), and is based upon three attributes that tie directly to future business performance: Overall Reputation, Perception of Management, and Investment Potential.]]> Thu, 06 Aug 2015 17:30:42 GMT /slideshow/top100-travel-entertain080615-51356194/51356194 tenetpartners@slideshare.net(tenetpartners) The Top 15 Most Powerful Travel and Entertainment Brands of 2015 tenetpartners With the busy summer travel season now in full swing, brand innovation and marketing consultancy Tenet Partners recently revealed its ranking of the Top 15 Most Powerful Travel and Entertainment Brands. The Walt Disney Company leads as the number #1 brand, with Hilton Hotels & Resorts and Marriott International taking the second and third place, respectively. These brands are ranked by a unique, quantitative measure called BrandPower. Based upon an annual U.S. survey of approximately ten thousand opinion elites and business decision makers, BrandPower is a weighted composite of two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Familiarity measures awareness of the brand. Favorability is the perception of the brand (among those who are well aware of it), and is based upon three attributes that tie directly to future business performance: Overall Reputation, Perception of Management, and Investment Potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/top100travelentertain08-06-15-150806173042-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the busy summer travel season now in full swing, brand innovation and marketing consultancy Tenet Partners recently revealed its ranking of the Top 15 Most Powerful Travel and Entertainment Brands. The Walt Disney Company leads as the number #1 brand, with Hilton Hotels &amp; Resorts and Marriott International taking the second and third place, respectively. These brands are ranked by a unique, quantitative measure called BrandPower. Based upon an annual U.S. survey of approximately ten thousand opinion elites and business decision makers, BrandPower is a weighted composite of two key metrics that contribute to a brand’s ability to drive long-term growth: Familiarity and Favorability. Familiarity measures awareness of the brand. Favorability is the perception of the brand (among those who are well aware of it), and is based upon three attributes that tie directly to future business performance: Overall Reputation, Perception of Management, and Investment Potential.
The Top 15 Most Powerful Travel and Entertainment Brands of 2015 from Tenet Partners
]]> 696 4 https://cdn.slidesharecdn.com/ss_thumbnails/top100travelentertain08-06-15-150806173042-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-tenetpartners-48x48.jpg?cb=1523521116 Tenet Partners is a brand innovation and marketing consultancy that helps companies grow by putting customers at the center of their business. tenetpartners.com/ https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtenets2015mostpowerfulbrandsslideshare-151119153352-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lessons-learned-from-tenets-2015-most-powerful-brands/55299783 Lessons Learned from T... https://cdn.slidesharecdn.com/ss_thumbnails/mostandleastrespectedbrands2015slideshare-151027173056-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-10-most-and-least-respected-brands-of-2015/54442177 Top 10 Most and Least ... https://cdn.slidesharecdn.com/ss_thumbnails/top100travelentertain08-06-15-150806173042-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top100-travel-entertain080615-51356194/51356194 The Top 15 Most Powerf...