/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: terenceneil https://cdn.slidesharecdn.com/profile-photo-terenceneil-48x48.jpg?cb=1581009886 • Centrally leading Optimisation as a major strategic initiative within Betsson Group • Establishing processes that support an ongoing strategy for Optimisation • Analysing web and conversion data • CRO, customer journey, end-to-end full funnel testing • Disseminating knowledge, test results and best practices in UX • Supporting brand teams with on-site, product, campaign testing across all devices • Tool owner / in-house expert for all AB/n / MVT testing, measuring and reporting