際際滷shows by User: theaudioprof / http://www.slideshare.net/images/logo.gif 際際滷shows by User: theaudioprof / Sun, 15 Apr 2012 19:02:59 GMT 際際滷Share feed for 際際滷shows by User: theaudioprof Every word is important in Radio Copy /slideshow/every-word-is-important-in-radio-copy/12551118 april16-120415190300-phpapp01
A lecture for Rob Potter's T340 electronic media advertising class. It presents research showing that radio listeners have physiological responses of excitement following words used in radio copy that are less predictable!]]>
A lecture for Rob Potter's T340 electronic media advertising class. It presents research showing that radio listeners have physiological responses of excitement following words used in radio copy that are less predictable!]]> Sun, 15 Apr 2012 19:02:59 GMT /slideshow/every-word-is-important-in-radio-copy/12551118 theaudioprof@slideshare.net(theaudioprof) Every word is important in Radio Copy theaudioprof A lecture for Rob Potter's T340 electronic media advertising class. It presents research showing that radio listeners have physiological responses of excitement following words used in radio copy that are less predictable! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/april16-120415190300-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A lecture for Rob Potter&#39;s T340 electronic media advertising class. It presents research showing that radio listeners have physiological responses of excitement following words used in radio copy that are less predictable!
Every word is important in Radio Copy from Rob Potter
]]> 390 4 https://cdn.slidesharecdn.com/ss_thumbnails/april16-120415190300-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile app advertising research /slideshow/mobile-app-advertising-research/10329185 mobileappadvertisingresearch-111125141200-phpapp01
A presentation of data found in : Bellman, S.; Potter, R.F., Treleaven-Hassard, S.; Robinson, J.A.; Varan, D (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25 191-200.]]>
A presentation of data found in : Bellman, S.; Potter, R.F., Treleaven-Hassard, S.; Robinson, J.A.; Varan, D (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25 191-200.]]> Fri, 25 Nov 2011 14:11:56 GMT /slideshow/mobile-app-advertising-research/10329185 theaudioprof@slideshare.net(theaudioprof) Mobile app advertising research theaudioprof A presentation of data found in : Bellman, S.; Potter, R.F., Treleaven-Hassard, S.; Robinson, J.A.; Varan, D (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25 191-200. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobileappadvertisingresearch-111125141200-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation of data found in : Bellman, S.; Potter, R.F., Treleaven-Hassard, S.; Robinson, J.A.; Varan, D (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25 191-200.
Mobile app advertising research from Rob Potter
]]> 1484 7 https://cdn.slidesharecdn.com/ss_thumbnails/mobileappadvertisingresearch-111125141200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Network & syndicated radio /slideshow/national-syndicated-radio/10276464 nationalsyndicatedradio-111122125945-phpapp01
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]]> Tue, 22 Nov 2011 12:59:41 GMT /slideshow/national-syndicated-radio/10276464 theaudioprof@slideshare.net(theaudioprof) Network & syndicated radio theaudioprof <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nationalsyndicatedradio-111122125945-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Network & syndicated radio from Rob Potter
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]]> Mon, 21 Nov 2011 12:58:18 GMT /slideshow/lecture-13-negotiating-part-1/10258924 theaudioprof@slideshare.net(theaudioprof) Lecture 13 negotiating -part 1 theaudioprof <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lecture13negotiating-part1-111121125820-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Lecture 13 negotiating -part 1 from Rob Potter
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]]> Tue, 06 Sep 2011 07:09:56 GMT /slideshow/s105this-is-your-brain-on-media/9148348 theaudioprof@slideshare.net(theaudioprof) S105--This is Your Brain on Media theaudioprof <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yourbrainonmediapowerpoint-110906070957-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
S105--This is Your Brain on Media from Rob Potter
]]> 224 2 https://cdn.slidesharecdn.com/ss_thumbnails/yourbrainonmediapowerpoint-110906070957-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-theaudioprof-48x48.jpg?cb=1523050939 www.theaudioprof.com https://cdn.slidesharecdn.com/ss_thumbnails/april16-120415190300-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/every-word-is-important-in-radio-copy/12551118 Every word is importan... https://cdn.slidesharecdn.com/ss_thumbnails/mobileappadvertisingresearch-111125141200-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mobile-app-advertising-research/10329185 Mobile app advertising... https://cdn.slidesharecdn.com/ss_thumbnails/nationalsyndicatedradio-111122125945-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/national-syndicated-radio/10276464 Network &amp; syndicated r...