ºÝºÝߣshows by User: thegoodagency / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: thegoodagency / Fri, 09 Aug 2013 08:14:47 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: thegoodagency Good Bites on Christmas Appeals, July 2013 /slideshow/good-bites-on-christmas-appeals-july-2013/25090996 goodbitesonchristmasappealspresentation72513-130809081447-phpapp01
]]>
]]> Fri, 09 Aug 2013 08:14:47 GMT /slideshow/good-bites-on-christmas-appeals-july-2013/25090996 thegoodagency@slideshare.net(thegoodagency) Good Bites on Christmas Appeals, July 2013 thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonchristmasappealspresentation72513-130809081447-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Good Bites on Christmas Appeals, July 2013 from GOOD Agency
]]> 2107 4 https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonchristmasappealspresentation72513-130809081447-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dan Dufour at Good Bites...on branding inside out /thegoodagency/good-bitesonbranding goodbitesonbranding-121030063744-phpapp01
]]>
]]> Tue, 30 Oct 2012 06:37:42 GMT /thegoodagency/good-bitesonbranding thegoodagency@slideshare.net(thegoodagency) Dan Dufour at Good Bites...on branding inside out thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonbranding-121030063744-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Dan Dufour at Good Bites...on branding inside out from GOOD Agency
]]> 986 5 https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonbranding-121030063744-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Cancer Research UK Race for Life at Good Bites...on branding inside out /slideshow/race-for-life-291012/14947314 raceforlife291012-121030063632-phpapp02
]]>
]]> Tue, 30 Oct 2012 06:36:31 GMT /slideshow/race-for-life-291012/14947314 thegoodagency@slideshare.net(thegoodagency) Cancer Research UK Race for Life at Good Bites...on branding inside out thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/raceforlife291012-121030063632-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Cancer Research UK Race for Life at Good Bites...on branding inside out from GOOD Agency
]]> 2124 13 https://cdn.slidesharecdn.com/ss_thumbnails/raceforlife291012-121030063632-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Annie Moreton, Head of Individual Giving at Save the Children: Good Bites Big Appeals /slideshow/annie-moreton-head-of-individual-giving-at-save-the-children-speaks-at-good-bites-big-appeals/14118473 anniemgoodbitesonbigappeals-120830084803-phpapp02
]]>
]]> Thu, 30 Aug 2012 08:48:00 GMT /slideshow/annie-moreton-head-of-individual-giving-at-save-the-children-speaks-at-good-bites-big-appeals/14118473 thegoodagency@slideshare.net(thegoodagency) Annie Moreton, Head of Individual Giving at Save the Children: Good Bites Big Appeals thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anniemgoodbitesonbigappeals-120830084803-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Annie Moreton, Head of Individual Giving at Save the Children: Good Bites Big Appeals from GOOD Agency
]]> 1409 3 https://cdn.slidesharecdn.com/ss_thumbnails/anniemgoodbitesonbigappeals-120830084803-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Craig Linton, Head of Fundraising at RLSM: Good Bites Big Appeals /slideshow/craig-linton-head-of-fundraising-at-rlsm-speaks-at-good-bites-on-big-appeals/14118354 craiglgoodbitesonbigappeals-120830083430-phpapp02
]]>
]]> Thu, 30 Aug 2012 08:34:26 GMT /slideshow/craig-linton-head-of-fundraising-at-rlsm-speaks-at-good-bites-on-big-appeals/14118354 thegoodagency@slideshare.net(thegoodagency) Craig Linton, Head of Fundraising at RLSM: Good Bites Big Appeals thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craiglgoodbitesonbigappeals-120830083430-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Craig Linton, Head of Fundraising at RLSM: Good Bites Big Appeals from GOOD Agency
]]> 928 3 https://cdn.slidesharecdn.com/ss_thumbnails/craiglgoodbitesonbigappeals-120830083430-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Matthew Sherrington, Strategy Director at The Good Agency: Good Bites Big Appeals /slideshow/matthew-sherrington-speaks-at-good-bites-big-appeals/14118272 matthewsgoodbitesonbigappeals-120830082446-phpapp01
]]>
]]> Thu, 30 Aug 2012 08:24:44 GMT /slideshow/matthew-sherrington-speaks-at-good-bites-big-appeals/14118272 thegoodagency@slideshare.net(thegoodagency) Matthew Sherrington, Strategy Director at The Good Agency: Good Bites Big Appeals thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/matthewsgoodbitesonbigappeals-120830082446-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Matthew Sherrington, Strategy Director at The Good Agency: Good Bites Big Appeals from GOOD Agency
]]> 536 4 https://cdn.slidesharecdn.com/ss_thumbnails/matthewsgoodbitesonbigappeals-120830082446-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Putting supporters back in charge /slideshow/putting-supporters-back-in-charge/13625855 iofsupportersinchargemaster-120713033818-phpapp01
Matthew Sherrington delivered this session at the Institute of Fundraising National Convention 2012.]]>
Matthew Sherrington delivered this session at the Institute of Fundraising National Convention 2012.]]> Fri, 13 Jul 2012 03:38:17 GMT /slideshow/putting-supporters-back-in-charge/13625855 thegoodagency@slideshare.net(thegoodagency) Putting supporters back in charge thegoodagency Matthew Sherrington delivered this session at the Institute of Fundraising National Convention 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iofsupportersinchargemaster-120713033818-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Matthew Sherrington delivered this session at the Institute of Fundraising National Convention 2012.
Putting supporters back in charge from GOOD Agency
]]> 453 3 https://cdn.slidesharecdn.com/ss_thumbnails/iofsupportersinchargemaster-120713033818-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Growing your appeal, Debbie West at the IoF National Convention 2012 /slideshow/growing-your-appeal-debbie-west-at-the-iof-national-convention-2012/13529234 growingyourappealamv4-ppt-120703112014-phpapp01
Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.]]>
Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.]]> Tue, 03 Jul 2012 11:20:12 GMT /slideshow/growing-your-appeal-debbie-west-at-the-iof-national-convention-2012/13529234 thegoodagency@slideshare.net(thegoodagency) Growing your appeal, Debbie West at the IoF National Convention 2012 thegoodagency Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/growingyourappealamv4-ppt-120703112014-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.
Growing your appeal, Debbie West at the IoF National Convention 2012 from GOOD Agency
]]> 898 3 https://cdn.slidesharecdn.com/ss_thumbnails/growingyourappealamv4-ppt-120703112014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CharityComms_SocialMediaConference 2012 - Getting heard in an ever louder world - Charlotte Beckett /slideshow/charitycommssocialmediaconference-2012-getting-heard-in-an-ever-louder-world-charlotte-beckett/12255685 gettingheardinaneverlouderworld-120402055451-phpapp01
]]>
]]> Mon, 02 Apr 2012 05:54:48 GMT /slideshow/charitycommssocialmediaconference-2012-getting-heard-in-an-ever-louder-world-charlotte-beckett/12255685 thegoodagency@slideshare.net(thegoodagency) CharityComms_SocialMediaConference 2012 - Getting heard in an ever louder world - Charlotte Beckett thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingheardinaneverlouderworld-120402055451-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
CharityComms_SocialMediaConference 2012 - Getting heard in an ever louder world - Charlotte Beckett from GOOD Agency
]]> 405 2 https://cdn.slidesharecdn.com/ss_thumbnails/gettingheardinaneverlouderworld-120402055451-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 People power2012 duaneraymond_hypev_suseful /slideshow/people-power2012-duaneraymondhypevsuseful/11923776 peoplepower2012duaneraymondhypevsuseful-120308111857-phpapp01
]]>
]]> Thu, 08 Mar 2012 11:18:56 GMT /slideshow/people-power2012-duaneraymondhypevsuseful/11923776 thegoodagency@slideshare.net(thegoodagency) People power2012 duaneraymond_hypev_suseful thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012duaneraymondhypevsuseful-120308111857-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
People power2012 duaneraymond_hypev_suseful from GOOD Agency
]]> 298 3 https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012duaneraymondhypevsuseful-120308111857-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 People power2012 matthewsmerdon_speakingtruthtopower /slideshow/people-power2012-matthewsmerdonspeakingtruthtopower/11923772 peoplepower2012matthewsmerdonspeakingtruthtopower-120308111846-phpapp02
]]>
]]> Thu, 08 Mar 2012 11:18:44 GMT /slideshow/people-power2012-matthewsmerdonspeakingtruthtopower/11923772 thegoodagency@slideshare.net(thegoodagency) People power2012 matthewsmerdon_speakingtruthtopower thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012matthewsmerdonspeakingtruthtopower-120308111846-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
People power2012 matthewsmerdon_speakingtruthtopower from GOOD Agency
]]> 249 2 https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012matthewsmerdonspeakingtruthtopower-120308111846-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 People power2012 justinepannett_puppypower /slideshow/people-power2012-justinepannettpuppypower/11923770 peoplepower2012justinepannettpuppypower-120308111841-phpapp01
]]>
]]> Thu, 08 Mar 2012 11:18:39 GMT /slideshow/people-power2012-justinepannettpuppypower/11923770 thegoodagency@slideshare.net(thegoodagency) People power2012 justinepannett_puppypower thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012justinepannettpuppypower-120308111841-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
People power2012 justinepannett_puppypower from GOOD Agency
]]> 333 5 https://cdn.slidesharecdn.com/ss_thumbnails/peoplepower2012justinepannettpuppypower-120308111841-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12 /slideshow/is-social-giving-fundraisings-third-waysocialmediaweek130212/11611875 socialgivingsmw-120216074252-phpapp01
Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.]]>
Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.]]> Thu, 16 Feb 2012 07:42:51 GMT /slideshow/is-social-giving-fundraisings-third-waysocialmediaweek130212/11611875 thegoodagency@slideshare.net(thegoodagency) Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12 thegoodagency Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialgivingsmw-120216074252-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.
Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12 from GOOD Agency
]]> 362 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialgivingsmw-120216074252-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Bites...on brand and fundraising 21_10_2011: Mind Case Study /slideshow/good-biteson-brand-and-fundraising-21102011-mind-case-study/9811772 mindcasestudy-111021075937-phpapp02
]]>
]]> Fri, 21 Oct 2011 07:59:36 GMT /slideshow/good-biteson-brand-and-fundraising-21102011-mind-case-study/9811772 thegoodagency@slideshare.net(thegoodagency) Good Bites...on brand and fundraising 21_10_2011: Mind Case Study thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mindcasestudy-111021075937-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Good Bites...on brand and fundraising 21_10_2011: Mind Case Study from GOOD Agency
]]> 464 4 https://cdn.slidesharecdn.com/ss_thumbnails/mindcasestudy-111021075937-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentation /slideshow/good-biteson-brand-and-fundraising-21102011-ruth-richards-presentation/9811754 brandandfundraisingmindrr-111021075832-phpapp02
]]>
]]> Fri, 21 Oct 2011 07:58:28 GMT /slideshow/good-biteson-brand-and-fundraising-21102011-ruth-richards-presentation/9811754 thegoodagency@slideshare.net(thegoodagency) Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentation thegoodagency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandandfundraisingmindrr-111021075832-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentation from GOOD Agency
]]> 754 2 https://cdn.slidesharecdn.com/ss_thumbnails/brandandfundraisingmindrr-111021075832-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark's presentation /slideshow/the-good-agency-good-biteson-brand-and-fundraising21-oct-2011/9811690 brandandfundraisingdddc-111021075511-phpapp01
It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all. We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony? This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience. ]]>
It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all. We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony? This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience. ]]> Fri, 21 Oct 2011 07:55:07 GMT /slideshow/the-good-agency-good-biteson-brand-and-fundraising21-oct-2011/9811690 thegoodagency@slideshare.net(thegoodagency) Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark's presentation thegoodagency It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all. We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony? This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandandfundraisingdddc-111021075511-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all. We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony? This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience.
Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark's presentation from GOOD Agency
]]> 863 6 https://cdn.slidesharecdn.com/ss_thumbnails/brandandfundraisingdddc-111021075511-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Bites...on legacies 14_09_2011: Rob Cope presentation /slideshow/good-biteson-legacies-rob-cope-presentation/9475524 goodagency-sept2011-110929122956-phpapp01
The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this. Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures. Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden. * Legacy Foresight 2009 ]]>
The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this. Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures. Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden. * Legacy Foresight 2009 ]]> Thu, 29 Sep 2011 12:29:54 GMT /slideshow/good-biteson-legacies-rob-cope-presentation/9475524 thegoodagency@slideshare.net(thegoodagency) Good Bites...on legacies 14_09_2011: Rob Cope presentation thegoodagency The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this. Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures. Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden. * Legacy Foresight 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodagency-sept2011-110929122956-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this. Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures. Speakers Roger Lawson, Strategy &amp; Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden. * Legacy Foresight 2009
Good Bites...on legacies 14_09_2011: Rob Cope presentation from GOOD Agency
]]> 400 1 https://cdn.slidesharecdn.com/ss_thumbnails/goodagency-sept2011-110929122956-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good bites...on digital 07_05_2011 /slideshow/good-biteson-digital-07052011/8234578 goodbitesondigitalfinalfinal-110607092201-phpapp02
Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead. ]]>
Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead. ]]> Tue, 07 Jun 2011 09:21:57 GMT /slideshow/good-biteson-digital-07052011/8234578 thegoodagency@slideshare.net(thegoodagency) Good bites...on digital 07_05_2011 thegoodagency Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesondigitalfinalfinal-110607092201-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at. On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at &#39;Good bites...on digital&#39; to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead.
Good bites...on digital 07_05_2011 from GOOD Agency
]]> 446 11 https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesondigitalfinalfinal-110607092201-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Increasing income through brand and communications_Kleinwort Benson event_16_03_2011 /thegoodagency/kleinb-presentation-final-final-2 kbpresentationfinalfinal2-110607091448-phpapp02
Chris Norman, The Good Agency,Strategy Director, presented how the right approach to communicating your brand story can significantly increase engagement with your cause.]]>
Chris Norman, The Good Agency,Strategy Director, presented how the right approach to communicating your brand story can significantly increase engagement with your cause.]]> Tue, 07 Jun 2011 09:14:47 GMT /thegoodagency/kleinb-presentation-final-final-2 thegoodagency@slideshare.net(thegoodagency) Increasing income through brand and communications_Kleinwort Benson event_16_03_2011 thegoodagency Chris Norman, The Good Agency,Strategy Director, presented how the right approach to communicating your brand story can significantly increase engagement with your cause. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kbpresentationfinalfinal2-110607091448-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chris Norman, The Good Agency,Strategy Director, presented how the right approach to communicating your brand story can significantly increase engagement with your cause.
Increasing income through brand and communications_Kleinwort Benson event_16_03_2011 from GOOD Agency
]]> 398 1 https://cdn.slidesharecdn.com/ss_thumbnails/kbpresentationfinalfinal2-110607091448-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good bites on_integration_final /thegoodagency/good-bites-onintegrationfinal goodbitesonintegrationfinal-110607091148-phpapp02
Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling. Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen? This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges. ]]>
Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling. Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen? This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges. ]]> Tue, 07 Jun 2011 09:11:48 GMT /thegoodagency/good-bites-onintegrationfinal thegoodagency@slideshare.net(thegoodagency) Good bites on_integration_final thegoodagency Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling. Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen? This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonintegrationfinal-110607091148-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling. Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen? This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges.
Good bites on_integration_final from GOOD Agency
]]> 307 2 https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonintegrationfinal-110607091148-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-thegoodagency-48x48.jpg?cb=1522860072 We’re a communications agency that uses emotions, values and culture to unleash the good in people. We help brands tell their stories, www.goodagency.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonchristmasappealspresentation72513-130809081447-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/good-bites-on-christmas-appeals-july-2013/25090996 Good Bites on Christma... https://cdn.slidesharecdn.com/ss_thumbnails/goodbitesonbranding-121030063744-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds thegoodagency/good-bitesonbranding Dan Dufour at Good Bit... https://cdn.slidesharecdn.com/ss_thumbnails/raceforlife291012-121030063632-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/race-for-life-291012/14947314 Cancer Research UK Rac...