ºÝºÝߣshows by User: timakkerman / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: timakkerman / Fri, 25 Mar 2016 10:15:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: timakkerman Emesa mobile /slideshow/emesa-mobile/60021351 emesamobile-160325101538
Mobile app product development and mobile marketing at Emesa. Emesa bv is already generating more than 50% of usage and margin through mobile.]]>
Mobile app product development and mobile marketing at Emesa. Emesa bv is already generating more than 50% of usage and margin through mobile.]]> Fri, 25 Mar 2016 10:15:38 GMT /slideshow/emesa-mobile/60021351 timakkerman@slideshare.net(timakkerman) Emesa mobile timakkerman Mobile app product development and mobile marketing at Emesa. Emesa bv is already generating more than 50% of usage and margin through mobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emesamobile-160325101538-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobile app product development and mobile marketing at Emesa. Emesa bv is already generating more than 50% of usage and margin through mobile.
Emesa mobile from Tim Akkerman
]]> 519 5 https://cdn.slidesharecdn.com/ss_thumbnails/emesamobile-160325101538-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Emesa Mobile App marketing & development /timakkerman/emesa-mobile-mca-49110139 emesamobilemca-150608074843-lva1-app6892
The VakantieVeilingen app is the most important application in the portfolio of Emesa, and is already generating 50% of the company’s revenue and traffic. And this trend does not seem to stop. Users are expecting the perfect mobile experience, and that’s what we need to deliver them. Within a very Agile process we launch a new version of the app every two weeks. We listen to our users and optimize the app based on qualitative and quantitative research. The big questions is: how do you gather these insights and how do you decide what issues to prioritize? Currently we are live with a hybrid application (iOS + Android). But what are the advantages and disadvantages of having a hybrid application versus a native application? And when you see your usage on tablet dropping, how to decide which development approach to take on Phone versus Tablet? Gathering 50% of your revenue through mobile can only be reached by the delivery of the perfect mobile experience and relevant mobile marketing. But what tools to use for mobile marketing and how to track the activity of your campaigns? We are running a lot of campaigns targeted on app installs. But each day we see more organic traffic coming in. How are these (paid and organic installs) related to each other and where do you put your focus on? Within 25 minutes Tim will take you through his mobile journey and shares you all his challenges and decision making he faces in his daily work.]]>
The VakantieVeilingen app is the most important application in the portfolio of Emesa, and is already generating 50% of the company’s revenue and traffic. And this trend does not seem to stop. Users are expecting the perfect mobile experience, and that’s what we need to deliver them. Within a very Agile process we launch a new version of the app every two weeks. We listen to our users and optimize the app based on qualitative and quantitative research. The big questions is: how do you gather these insights and how do you decide what issues to prioritize? Currently we are live with a hybrid application (iOS + Android). But what are the advantages and disadvantages of having a hybrid application versus a native application? And when you see your usage on tablet dropping, how to decide which development approach to take on Phone versus Tablet? Gathering 50% of your revenue through mobile can only be reached by the delivery of the perfect mobile experience and relevant mobile marketing. But what tools to use for mobile marketing and how to track the activity of your campaigns? We are running a lot of campaigns targeted on app installs. But each day we see more organic traffic coming in. How are these (paid and organic installs) related to each other and where do you put your focus on? Within 25 minutes Tim will take you through his mobile journey and shares you all his challenges and decision making he faces in his daily work.]]> Mon, 08 Jun 2015 07:48:43 GMT /timakkerman/emesa-mobile-mca-49110139 timakkerman@slideshare.net(timakkerman) Emesa Mobile App marketing & development timakkerman The VakantieVeilingen app is the most important application in the portfolio of Emesa, and is already generating 50% of the company’s revenue and traffic. And this trend does not seem to stop. Users are expecting the perfect mobile experience, and that’s what we need to deliver them. Within a very Agile process we launch a new version of the app every two weeks. We listen to our users and optimize the app based on qualitative and quantitative research. The big questions is: how do you gather these insights and how do you decide what issues to prioritize? Currently we are live with a hybrid application (iOS + Android). But what are the advantages and disadvantages of having a hybrid application versus a native application? And when you see your usage on tablet dropping, how to decide which development approach to take on Phone versus Tablet? Gathering 50% of your revenue through mobile can only be reached by the delivery of the perfect mobile experience and relevant mobile marketing. But what tools to use for mobile marketing and how to track the activity of your campaigns? We are running a lot of campaigns targeted on app installs. But each day we see more organic traffic coming in. How are these (paid and organic installs) related to each other and where do you put your focus on? Within 25 minutes Tim will take you through his mobile journey and shares you all his challenges and decision making he faces in his daily work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emesamobilemca-150608074843-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The VakantieVeilingen app is the most important application in the portfolio of Emesa, and is already generating 50% of the company’s revenue and traffic. And this trend does not seem to stop. Users are expecting the perfect mobile experience, and that’s what we need to deliver them. Within a very Agile process we launch a new version of the app every two weeks. We listen to our users and optimize the app based on qualitative and quantitative research. The big questions is: how do you gather these insights and how do you decide what issues to prioritize? Currently we are live with a hybrid application (iOS + Android). But what are the advantages and disadvantages of having a hybrid application versus a native application? And when you see your usage on tablet dropping, how to decide which development approach to take on Phone versus Tablet? Gathering 50% of your revenue through mobile can only be reached by the delivery of the perfect mobile experience and relevant mobile marketing. But what tools to use for mobile marketing and how to track the activity of your campaigns? We are running a lot of campaigns targeted on app installs. But each day we see more organic traffic coming in. How are these (paid and organic installs) related to each other and where do you put your focus on? Within 25 minutes Tim will take you through his mobile journey and shares you all his challenges and decision making he faces in his daily work.
Emesa Mobile App marketing & development from Tim Akkerman
]]> 518 1 https://cdn.slidesharecdn.com/ss_thumbnails/emesamobilemca-150608074843-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital masterclass trends in mobile /slideshow/digital-masterclass-trends-in-mobile/27411348 digitalmasterclasstrendsinmobile-131021083226-phpapp02
How our media landscape is changing rapidly. We go all the way back to the introduction of the printed press, print magazines, radio and television broadcasting to new media usage like the smartphone and tablet. See all trends and impact related the usage of smartphone, tablets and the usage of iPhone and iPads in combination (second screen) with other screens like television. See how big companies are failing and start-ups are disrupting existing markets and challenging competition.]]>
How our media landscape is changing rapidly. We go all the way back to the introduction of the printed press, print magazines, radio and television broadcasting to new media usage like the smartphone and tablet. See all trends and impact related the usage of smartphone, tablets and the usage of iPhone and iPads in combination (second screen) with other screens like television. See how big companies are failing and start-ups are disrupting existing markets and challenging competition.]]> Mon, 21 Oct 2013 08:32:26 GMT /slideshow/digital-masterclass-trends-in-mobile/27411348 timakkerman@slideshare.net(timakkerman) Digital masterclass trends in mobile timakkerman How our media landscape is changing rapidly. We go all the way back to the introduction of the printed press, print magazines, radio and television broadcasting to new media usage like the smartphone and tablet. See all trends and impact related the usage of smartphone, tablets and the usage of iPhone and iPads in combination (second screen) with other screens like television. See how big companies are failing and start-ups are disrupting existing markets and challenging competition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmasterclasstrendsinmobile-131021083226-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How our media landscape is changing rapidly. We go all the way back to the introduction of the printed press, print magazines, radio and television broadcasting to new media usage like the smartphone and tablet. See all trends and impact related the usage of smartphone, tablets and the usage of iPhone and iPads in combination (second screen) with other screens like television. See how big companies are failing and start-ups are disrupting existing markets and challenging competition.
Digital masterclass trends in mobile from Tim Akkerman
]]> 629 2 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmasterclasstrendsinmobile-131021083226-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sanoma digital masterclass /slideshow/sanoma-digital-masterclass/17192728 sanomadigitalmasterclass-130314044640-phpapp01
How mobile is transforming our media industry as we know it]]>
How mobile is transforming our media industry as we know it]]> Thu, 14 Mar 2013 04:46:40 GMT /slideshow/sanoma-digital-masterclass/17192728 timakkerman@slideshare.net(timakkerman) Sanoma digital masterclass timakkerman How mobile is transforming our media industry as we know it <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sanomadigitalmasterclass-130314044640-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How mobile is transforming our media industry as we know it
Sanoma digital masterclass from Tim Akkerman
]]> 806 2 https://cdn.slidesharecdn.com/ss_thumbnails/sanomadigitalmasterclass-130314044640-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Inspiration Conference: App Marketing /slideshow/mobile-inspiration-conference-app-marketing/14561051 mictimsjoerd-121002133828-phpapp02
new insights of app marketing]]>
new insights of app marketing]]> Tue, 02 Oct 2012 13:38:27 GMT /slideshow/mobile-inspiration-conference-app-marketing/14561051 timakkerman@slideshare.net(timakkerman) Mobile Inspiration Conference: App Marketing timakkerman new insights of app marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mictimsjoerd-121002133828-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> new insights of app marketing
Mobile Inspiration Conference: App Marketing from Tim Akkerman
]]> 409 3 https://cdn.slidesharecdn.com/ss_thumbnails/mictimsjoerd-121002133828-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 eBay Mobile Summit /slideshow/ebay-mobile-summit/12880532 ebaymobilesummit-120510095426-phpapp02
Mobile Monetization @Sanoma Media]]>
Mobile Monetization @Sanoma Media]]> Thu, 10 May 2012 09:54:25 GMT /slideshow/ebay-mobile-summit/12880532 timakkerman@slideshare.net(timakkerman) eBay Mobile Summit timakkerman Mobile Monetization @Sanoma Media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ebaymobilesummit-120510095426-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobile Monetization @Sanoma Media
eBay Mobile Summit from Tim Akkerman
]]> 365 2 https://cdn.slidesharecdn.com/ss_thumbnails/ebaymobilesummit-120510095426-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Power of Mobile /slideshow/the-power-of-mobile/12650138 mediaparade-120423050755-phpapp01
Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up. From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like 'mobile ready' am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012?]]>
Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up. From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like 'mobile ready' am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012?]]> Mon, 23 Apr 2012 05:07:55 GMT /slideshow/the-power-of-mobile/12650138 timakkerman@slideshare.net(timakkerman) The Power of Mobile timakkerman Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up. From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like 'mobile ready' am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediaparade-120423050755-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobile has become an integral part of the marketing mix. Indeed, for many brands is mobile will soon be the most powerful medium for reaching consumers. Mobile is here and its here to stay. NU.nl is now bigger on mobile than on the regular site. That says a lot about the shift of our media use, but shows the more that companies can not remain behind. If mobile is not yet in your organization is woven, it is time to wake up. From the mobile business development team tell Tim Akkerman and Sam Warnaars you all the ins and outs about mobile. How to make a mobile service? What do you think of when planning an application, what steps are there and how long it takes before an application is ready? How do I make sure I like &#39;mobile ready&#39; am and how I spend my mobile services to the man? And also the main mobile activities of 2011 and what does 2012?
The Power of Mobile from Tim Akkerman
]]> 379 3 https://cdn.slidesharecdn.com/ss_thumbnails/mediaparade-120423050755-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sanoma mobile infographic 2011 /slideshow/sanoma-mobile-infographic-2011/11140595 sanomamobileinfographic2011-120118125335-phpapp02
]]>
]]> Wed, 18 Jan 2012 12:53:32 GMT /slideshow/sanoma-mobile-infographic-2011/11140595 timakkerman@slideshare.net(timakkerman) Sanoma mobile infographic 2011 timakkerman <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sanomamobileinfographic2011-120118125335-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Sanoma mobile infographic 2011 from Tim Akkerman
]]> 336 3 https://cdn.slidesharecdn.com/ss_thumbnails/sanomamobileinfographic2011-120118125335-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 App marketing v2 /slideshow/app-marketing-v2/8718655 appmarketingv2-110728163513-phpapp01
]]>
]]> Thu, 28 Jul 2011 16:35:09 GMT /slideshow/app-marketing-v2/8718655 timakkerman@slideshare.net(timakkerman) App marketing v2 timakkerman <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appmarketingv2-110728163513-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
App marketing v2 from Tim Akkerman
]]> 914 4 https://cdn.slidesharecdn.com/ss_thumbnails/appmarketingv2-110728163513-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-timakkerman-48x48.jpg?cb=1523114186 New business development and innovation in digital media is my key strength. I am a excellent communicator, networker, connector, trendwatcher and enthusiastic team player. I have a proven track record in setting up new business concepts and revenue streams in a fast moving and changing media landscape. In the past few years I was responsible for the creation and execution of many new business plans. Within these business plans and executions my key skill and knowledge is always focussed on Mobile app development. For over 8 years, I have worked for several listed multinationals in a role as Product Manager Mobile, Business Developer Mobile, Online Marketeer and Project Manager. I have s... http://www.loanz.nl https://cdn.slidesharecdn.com/ss_thumbnails/emesamobile-160325101538-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/emesa-mobile/60021351 Emesa mobile https://cdn.slidesharecdn.com/ss_thumbnails/emesamobilemca-150608074843-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds timakkerman/emesa-mobile-mca-49110139 Emesa Mobile App marke... https://cdn.slidesharecdn.com/ss_thumbnails/digitalmasterclasstrendsinmobile-131021083226-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-masterclass-trends-in-mobile/27411348 Digital masterclass tr...