際際滷shows by User: timbourgeois / http://www.slideshare.net/images/logo.gif 際際滷shows by User: timbourgeois / Thu, 26 Jul 2018 15:53:31 GMT 際際滷Share feed for 際際滷shows by User: timbourgeois Marketing Audit Example /slideshow/marketing-audit-example/107611020 eastcoastcatalystdigitalmarketingauditbackgrounderjuly2018-180726155331
A framework for a digital marketing audit project. ]]>
A framework for a digital marketing audit project. ]]> Thu, 26 Jul 2018 15:53:31 GMT /slideshow/marketing-audit-example/107611020 timbourgeois@slideshare.net(timbourgeois) Marketing Audit Example timbourgeois A framework for a digital marketing audit project. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eastcoastcatalystdigitalmarketingauditbackgrounderjuly2018-180726155331-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A framework for a digital marketing audit project.
Marketing Audit Example from Tim Bourgeois
]]> 3851 9 https://cdn.slidesharecdn.com/ss_thumbnails/eastcoastcatalystdigitalmarketingauditbackgrounderjuly2018-180726155331-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Managing Programmatic Marketing In The Face of Ad Fraud /slideshow/managing-programmatic-marketing-in-the-face-of-ad-fraud/73191596 programmaticfraudgilbane2016dec2016finalv2slideshareversion-170315223728
Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers. ]]>
Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers. ]]> Wed, 15 Mar 2017 22:37:28 GMT /slideshow/managing-programmatic-marketing-in-the-face-of-ad-fraud/73191596 timbourgeois@slideshare.net(timbourgeois) Managing Programmatic Marketing In The Face of Ad Fraud timbourgeois Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/programmaticfraudgilbane2016dec2016finalv2slideshareversion-170315223728-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers.
Managing Programmatic Marketing In The Face of Ad Fraud from Tim Bourgeois
]]> 849 2 https://cdn.slidesharecdn.com/ss_thumbnails/programmaticfraudgilbane2016dec2016finalv2slideshareversion-170315223728-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Digital Marketing Audit Template (2016) /slideshow/digital-marketing-audit-template-2016/73191283 digitalauditworkshopgilbane2016dec2016finalfordistribution-170315222341
An anatomy of a digital audit, presented by Tim Bourgeois at the Gilbane Conference in Boston. ]]>
An anatomy of a digital audit, presented by Tim Bourgeois at the Gilbane Conference in Boston. ]]> Wed, 15 Mar 2017 22:23:40 GMT /slideshow/digital-marketing-audit-template-2016/73191283 timbourgeois@slideshare.net(timbourgeois) Digital Marketing Audit Template (2016) timbourgeois An anatomy of a digital audit, presented by Tim Bourgeois at the Gilbane Conference in Boston. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalauditworkshopgilbane2016dec2016finalfordistribution-170315222341-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An anatomy of a digital audit, presented by Tim Bourgeois at the Gilbane Conference in Boston.
Digital Marketing Audit Template (2016) from Tim Bourgeois
]]> 19745 25 https://cdn.slidesharecdn.com/ss_thumbnails/digitalauditworkshopgilbane2016dec2016finalfordistribution-170315222341-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 An Anatomy of a Digital Audit (Digital Marketing Audit) /slideshow/an-anatomy-of-a-digital-audit-digital-marketing-audit/55893516 digitalauditworkshopgilbane2015dec2015final-151207133934-lva1-app6891
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst. ]]>
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst. ]]> Mon, 07 Dec 2015 13:39:34 GMT /slideshow/an-anatomy-of-a-digital-audit-digital-marketing-audit/55893516 timbourgeois@slideshare.net(timbourgeois) An Anatomy of a Digital Audit (Digital Marketing Audit) timbourgeois Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalauditworkshopgilbane2015dec2015final-151207133934-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the &quot;Anatomy of a Digital Audit&quot; workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
An Anatomy of a Digital Audit (Digital Marketing Audit) from Tim Bourgeois
]]> 6093 14 https://cdn.slidesharecdn.com/ss_thumbnails/digitalauditworkshopgilbane2015dec2015final-151207133934-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Multi-Channel & Marketing Technology Strategy Recommendations (May 2015) /timbourgeois/multichannel-marketing-technology marketingtechnologystrategyovervieweastcoastcatalystmay2015-150630015623-lva1-app6892
Navigating the multi-channel and marketing technology landscape is an ongoing challenge. This presentation provides a unique perspective for considering the issues and navigating the market.]]>
Navigating the multi-channel and marketing technology landscape is an ongoing challenge. This presentation provides a unique perspective for considering the issues and navigating the market.]]> Tue, 30 Jun 2015 01:56:23 GMT /timbourgeois/multichannel-marketing-technology timbourgeois@slideshare.net(timbourgeois) Multi-Channel & Marketing Technology Strategy Recommendations (May 2015) timbourgeois Navigating the multi-channel and marketing technology landscape is an ongoing challenge. This presentation provides a unique perspective for considering the issues and navigating the market. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingtechnologystrategyovervieweastcoastcatalystmay2015-150630015623-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Navigating the multi-channel and marketing technology landscape is an ongoing challenge. This presentation provides a unique perspective for considering the issues and navigating the market.
Multi-Channel & Marketing Technology Strategy Recommendations (May 2015) from Tim Bourgeois
]]> 1101 4 https://cdn.slidesharecdn.com/ss_thumbnails/marketingtechnologystrategyovervieweastcoastcatalystmay2015-150630015623-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Marketing Audit Checklist (Digital) /slideshow/the-digital-marketing-audit-checklist-from-east-coast-catalyst/46694354 digitalmarketingauditchecklist-eastcoastcatalyst-150406144604-conversion-gate01
The most recent version of the Digital Marketing Audit Checklist by East Coast Catalyst (Boston, MA). ]]>
The most recent version of the Digital Marketing Audit Checklist by East Coast Catalyst (Boston, MA). ]]> Mon, 06 Apr 2015 14:46:04 GMT /slideshow/the-digital-marketing-audit-checklist-from-east-coast-catalyst/46694354 timbourgeois@slideshare.net(timbourgeois) Marketing Audit Checklist (Digital) timbourgeois The most recent version of the Digital Marketing Audit Checklist by East Coast Catalyst (Boston, MA). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingauditchecklist-eastcoastcatalyst-150406144604-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The most recent version of the Digital Marketing Audit Checklist by East Coast Catalyst (Boston, MA).
Marketing Audit Checklist (Digital) from Tim Bourgeois
]]> 5538 6 https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingauditchecklist-eastcoastcatalyst-150406144604-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 About East Coast Catalyst (Prepared by Tim Bourgeois) /slideshow/about-east-coast-catalyst-prepared-by-tim-bourgeois/45951425 eastcoastcatalystbackgroundinfopreparedbytimbourgeois-150317130153-conversion-gate01
East Coast Catalyst is a digital consultancy specializing in strategy, marketing audits, and reputation management advisory services. Founded in 2010, the firm is located in Boston.]]>
East Coast Catalyst is a digital consultancy specializing in strategy, marketing audits, and reputation management advisory services. Founded in 2010, the firm is located in Boston.]]> Tue, 17 Mar 2015 13:01:53 GMT /slideshow/about-east-coast-catalyst-prepared-by-tim-bourgeois/45951425 timbourgeois@slideshare.net(timbourgeois) About East Coast Catalyst (Prepared by Tim Bourgeois) timbourgeois East Coast Catalyst is a digital consultancy specializing in strategy, marketing audits, and reputation management advisory services. Founded in 2010, the firm is located in Boston. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eastcoastcatalystbackgroundinfopreparedbytimbourgeois-150317130153-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> East Coast Catalyst is a digital consultancy specializing in strategy, marketing audits, and reputation management advisory services. Founded in 2010, the firm is located in Boston.
About East Coast Catalyst (Prepared by Tim Bourgeois) from Tim Bourgeois
]]> 657 4 https://cdn.slidesharecdn.com/ss_thumbnails/eastcoastcatalystbackgroundinfopreparedbytimbourgeois-150317130153-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Auditing Digital Marketing Operations: Promotion /slideshow/auditing-digital-marketing-operations-promotion/43133643 auditingdigitalmarketingpromotionpart2dec2014-150101130628-conversion-gate01
Summary recommendations for auditing digital marketing operations, including: paid search (PPC audit), multichannel, mobile, and email marketing. ]]>
Summary recommendations for auditing digital marketing operations, including: paid search (PPC audit), multichannel, mobile, and email marketing. ]]> Thu, 01 Jan 2015 13:06:28 GMT /slideshow/auditing-digital-marketing-operations-promotion/43133643 timbourgeois@slideshare.net(timbourgeois) Auditing Digital Marketing Operations: Promotion timbourgeois Summary recommendations for auditing digital marketing operations, including: paid search (PPC audit), multichannel, mobile, and email marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/auditingdigitalmarketingpromotionpart2dec2014-150101130628-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Summary recommendations for auditing digital marketing operations, including: paid search (PPC audit), multichannel, mobile, and email marketing.
Auditing Digital Marketing Operations: Promotion from Tim Bourgeois
]]> 953 3 https://cdn.slidesharecdn.com/ss_thumbnails/auditingdigitalmarketingpromotionpart2dec2014-150101130628-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Search Marketing Starter Solution from East Coast Catalyst /slideshow/search-marketing-starter-solution-from-east-coast-catalyst/43122270 eccsearchmktgstartersolutionoct2014-141231152034-conversion-gate02
Search engine marketing starter solution information from East Coast Catalyst.]]>
Search engine marketing starter solution information from East Coast Catalyst.]]> Wed, 31 Dec 2014 15:20:34 GMT /slideshow/search-marketing-starter-solution-from-east-coast-catalyst/43122270 timbourgeois@slideshare.net(timbourgeois) Search Marketing Starter Solution from East Coast Catalyst timbourgeois Search engine marketing starter solution information from East Coast Catalyst. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eccsearchmktgstartersolutionoct2014-141231152034-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Search engine marketing starter solution information from East Coast Catalyst.
Search Marketing Starter Solution from East Coast Catalyst from Tim Bourgeois
]]> 474 7 https://cdn.slidesharecdn.com/ss_thumbnails/eccsearchmktgstartersolutionoct2014-141231152034-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Website Audit Checklist /slideshow/the-website-10710917/10710917 thewebsiteauditchecklistbyeastcoastcatalyst-111228151135-phpapp02
The website audit checklist by East Coast Catalyst (Boston, MA). ]]>
The website audit checklist by East Coast Catalyst (Boston, MA). ]]> Wed, 28 Dec 2011 15:11:33 GMT /slideshow/the-website-10710917/10710917 timbourgeois@slideshare.net(timbourgeois) Website Audit Checklist timbourgeois The website audit checklist by East Coast Catalyst (Boston, MA). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thewebsiteauditchecklistbyeastcoastcatalyst-111228151135-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The website audit checklist by East Coast Catalyst (Boston, MA).
Website Audit Checklist from Tim Bourgeois
]]> 8383 8 https://cdn.slidesharecdn.com/ss_thumbnails/thewebsiteauditchecklistbyeastcoastcatalyst-111228151135-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Web Marketing & Strategy Audit: What, Why & How? /slideshow/digital-strategy-marketing-audit-background-information/10692790 eccdigitalstrategyauditbackgrounder-111226140722-phpapp02
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components. ]]>
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components. ]]> Mon, 26 Dec 2011 14:07:20 GMT /slideshow/digital-strategy-marketing-audit-background-information/10692790 timbourgeois@slideshare.net(timbourgeois) Web Marketing & Strategy Audit: What, Why & How? timbourgeois Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eccdigitalstrategyauditbackgrounder-111226140722-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst&#39;s Digital Strategy &amp; Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
Web Marketing & Strategy Audit: What, Why & How? from Tim Bourgeois
]]> 2688 6 https://cdn.slidesharecdn.com/ss_thumbnails/eccdigitalstrategyauditbackgrounder-111226140722-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-timbourgeois-48x48.jpg?cb=1648835512 I am a digital-first marketing professional with an entrepreneurial track record who works with companies to plan, build, and manage digital strategies that 1) generate quality leads, 2) maximize ROI on digital advertising & marketing technology investments, 3) support premium pricing initiatives, 4) create competitive advantage, and 5) bolster online reputation management. Companies typically hire me as a project-based consultant and/or as a long-term partner in the form ongoing retainer-style support and interim (3 - 24 month) CMO and CDO assignments. I am experienced at launching and growing new lines of business using digital-first strategies, and have worked with 7+ B2B technology a... www.eastcoastcatalyst.com https://cdn.slidesharecdn.com/ss_thumbnails/eastcoastcatalystdigitalmarketingauditbackgrounderjuly2018-180726155331-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-audit-example/107611020 Marketing Audit Example https://cdn.slidesharecdn.com/ss_thumbnails/programmaticfraudgilbane2016dec2016finalv2slideshareversion-170315223728-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/managing-programmatic-marketing-in-the-face-of-ad-fraud/73191596 Managing Programmatic ... https://cdn.slidesharecdn.com/ss_thumbnails/digitalauditworkshopgilbane2016dec2016finalfordistribution-170315222341-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-marketing-audit-template-2016/73191283 Digital Marketing Audi...