ºÝºÝߣshows by User: timmatthews2011 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: timmatthews2011 / Tue, 24 Apr 2018 23:51:20 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: timmatthews2011 Scaling Deep Tech Rroducts at Products That Count - April 2018 /slideshow/scaling-deep-tech-rroducts-at-products-that-count-april-2018/94926078 scalingdeeptechproducts-prodsthatcount-april2018-180424235120
In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers. And SSL was it. Oh, how the world has changed! Now, it’s hard to go a week without hearing about a major security breach involving a well-known company. While increased awareness may seem like a marketer’s dream, it poses several challenges. In this talk, Tim Matthews will cover how to shift your marketing strategy as a market evolves and becomes mainstream using security as an example everyone can relate to.]]>
In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers. And SSL was it. Oh, how the world has changed! Now, it’s hard to go a week without hearing about a major security breach involving a well-known company. While increased awareness may seem like a marketer’s dream, it poses several challenges. In this talk, Tim Matthews will cover how to shift your marketing strategy as a market evolves and becomes mainstream using security as an example everyone can relate to.]]> Tue, 24 Apr 2018 23:51:20 GMT /slideshow/scaling-deep-tech-rroducts-at-products-that-count-april-2018/94926078 timmatthews2011@slideshare.net(timmatthews2011) Scaling Deep Tech Rroducts at Products That Count - April 2018 timmatthews2011 In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers. And SSL was it. Oh, how the world has changed! Now, it’s hard to go a week without hearing about a major security breach involving a well-known company. While increased awareness may seem like a marketer’s dream, it poses several challenges. In this talk, Tim Matthews will cover how to shift your marketing strategy as a market evolves and becomes mainstream using security as an example everyone can relate to. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scalingdeeptechproducts-prodsthatcount-april2018-180424235120-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers. And SSL was it. Oh, how the world has changed! Now, it’s hard to go a week without hearing about a major security breach involving a well-known company. While increased awareness may seem like a marketer’s dream, it poses several challenges. In this talk, Tim Matthews will cover how to shift your marketing strategy as a market evolves and becomes mainstream using security as an example everyone can relate to.
Scaling Deep Tech Rroducts at Products That Count - April 2018 from Tim Matthews
]]> 169 3 https://cdn.slidesharecdn.com/ss_thumbnails/scalingdeeptechproducts-prodsthatcount-april2018-180424235120-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 When to Hire Your First Marketer /timmatthews2011/when-to-hire-your-first-marketer whentohireyourfirstmarketer-nasdaq-180211170624
In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency? This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include: * Knowing when you need marketing * Understanding what marketing you need – PR, demand gen, social, blogging * Figuring out your hiring strategy – who and how many * Estimating how much you should be spending]]>
In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency? This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include: * Knowing when you need marketing * Understanding what marketing you need – PR, demand gen, social, blogging * Figuring out your hiring strategy – who and how many * Estimating how much you should be spending]]> Sun, 11 Feb 2018 17:06:24 GMT /timmatthews2011/when-to-hire-your-first-marketer timmatthews2011@slideshare.net(timmatthews2011) When to Hire Your First Marketer timmatthews2011 In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency? This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include: * Knowing when you need marketing * Understanding what marketing you need – PR, demand gen, social, blogging * Figuring out your hiring strategy – who and how many * Estimating how much you should be spending <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whentohireyourfirstmarketer-nasdaq-180211170624-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the early stages, every entrepreneur has a hard decision to make: When to hire their first marketer. Just as important: Who to hire. A CMO? Director? Agency? This interactive talk will provide entrepreneurs with a decision framework on when and who to hire. Takeaways include: * Knowing when you need marketing * Understanding what marketing you need – PR, demand gen, social, blogging * Figuring out your hiring strategy – who and how many * Estimating how much you should be spending
When to Hire Your First Marketer from Tim Matthews
]]> 448 3 https://cdn.slidesharecdn.com/ss_thumbnails/whentohireyourfirstmarketer-nasdaq-180211170624-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Spy on Your Competition /slideshow/how-to-spy-on-your-competition/55112803 howtospyonyourcompetition-151114173252-lva1-app6891
Learn how to use keyword, ad, and traffic spying, plus SEC and job board sleuthing, to learn more about your competition.]]>
Learn how to use keyword, ad, and traffic spying, plus SEC and job board sleuthing, to learn more about your competition.]]> Sat, 14 Nov 2015 17:32:52 GMT /slideshow/how-to-spy-on-your-competition/55112803 timmatthews2011@slideshare.net(timmatthews2011) How to Spy on Your Competition timmatthews2011 Learn how to use keyword, ad, and traffic spying, plus SEC and job board sleuthing, to learn more about your competition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtospyonyourcompetition-151114173252-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to use keyword, ad, and traffic spying, plus SEC and job board sleuthing, to learn more about your competition.
How to Spy on Your Competition from Tim Matthews
]]> 614 5 https://cdn.slidesharecdn.com/ss_thumbnails/howtospyonyourcompetition-151114173252-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Create Diagnostic Content /slideshow/how-to-create-diagnostic-content/54334770 b2bmarketingsummit-boston-2015-final-151024151654-lva1-app6891
What I call 'diagnostic content' is content designed to help a prospect discover and solve a problem. It's one of the most effective types of content that you can add to your content marketing mix. Here's my presentation from the MarketingProfs B2B Summit in Boston.]]>
What I call 'diagnostic content' is content designed to help a prospect discover and solve a problem. It's one of the most effective types of content that you can add to your content marketing mix. Here's my presentation from the MarketingProfs B2B Summit in Boston.]]> Sat, 24 Oct 2015 15:16:54 GMT /slideshow/how-to-create-diagnostic-content/54334770 timmatthews2011@slideshare.net(timmatthews2011) How to Create Diagnostic Content timmatthews2011 What I call 'diagnostic content' is content designed to help a prospect discover and solve a problem. It's one of the most effective types of content that you can add to your content marketing mix. Here's my presentation from the MarketingProfs B2B Summit in Boston. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketingsummit-boston-2015-final-151024151654-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What I call &#39;diagnostic content&#39; is content designed to help a prospect discover and solve a problem. It&#39;s one of the most effective types of content that you can add to your content marketing mix. Here&#39;s my presentation from the MarketingProfs B2B Summit in Boston.
How to Create Diagnostic Content from Tim Matthews
]]> 662 4 https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketingsummit-boston-2015-final-151024151654-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ten Marketing Lessons for Startups /slideshow/ten-marketing-lessons-for-startups/50267417 tenmarketinglessonsforstartups-150707172939-lva1-app6891
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]]> Tue, 07 Jul 2015 17:29:39 GMT /slideshow/ten-marketing-lessons-for-startups/50267417 timmatthews2011@slideshare.net(timmatthews2011) Ten Marketing Lessons for Startups timmatthews2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tenmarketinglessonsforstartups-150707172939-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Ten Marketing Lessons for Startups from Tim Matthews
]]> 812 3 https://cdn.slidesharecdn.com/ss_thumbnails/tenmarketinglessonsforstartups-150707172939-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ten Surprising Things You Will Learn from The Professional Marketer /slideshow/ten-surprising-things-you-will-learn-from-the-professional-marketer/45536943 tensurprisingthingsyouwilllearnfromtheprofessionalmarketer-150306173453-conversion-gate01
Ten fun and interesting things you will learn frim my book, here for free.]]>
Ten fun and interesting things you will learn frim my book, here for free.]]> Fri, 06 Mar 2015 17:34:53 GMT /slideshow/ten-surprising-things-you-will-learn-from-the-professional-marketer/45536943 timmatthews2011@slideshare.net(timmatthews2011) Ten Surprising Things You Will Learn from The Professional Marketer timmatthews2011 Ten fun and interesting things you will learn frim my book, here for free. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tensurprisingthingsyouwilllearnfromtheprofessionalmarketer-150306173453-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ten fun and interesting things you will learn frim my book, here for free.
Ten Surprising Things You Will Learn from The Professional Marketer from Tim Matthews
]]> 1554 1 https://cdn.slidesharecdn.com/ss_thumbnails/tensurprisingthingsyouwilllearnfromtheprofessionalmarketer-150306173453-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lessons from the Marketing Masters /slideshow/lessons-from-the-marketing-masters/45392188 lessonsfromthemarketingmasters-rotaryjan2015-150303150704-conversion-gate01
A talk I recently gave about three seminal figures from the history of marketing. Peter Smirnoff, of vodka fame, on WOM from the 19th century; Les Wunderman, the father of direct marketing; and Edward Bernays, the man who made PR into a profession.]]>
A talk I recently gave about three seminal figures from the history of marketing. Peter Smirnoff, of vodka fame, on WOM from the 19th century; Les Wunderman, the father of direct marketing; and Edward Bernays, the man who made PR into a profession.]]> Tue, 03 Mar 2015 15:07:04 GMT /slideshow/lessons-from-the-marketing-masters/45392188 timmatthews2011@slideshare.net(timmatthews2011) Lessons from the Marketing Masters timmatthews2011 A talk I recently gave about three seminal figures from the history of marketing. Peter Smirnoff, of vodka fame, on WOM from the 19th century; Les Wunderman, the father of direct marketing; and Edward Bernays, the man who made PR into a profession. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromthemarketingmasters-rotaryjan2015-150303150704-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A talk I recently gave about three seminal figures from the history of marketing. Peter Smirnoff, of vodka fame, on WOM from the 19th century; Les Wunderman, the father of direct marketing; and Edward Bernays, the man who made PR into a profession.
Lessons from the Marketing Masters from Tim Matthews
]]> 443 4 https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromthemarketingmasters-rotaryjan2015-150303150704-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-timmatthews2011-48x48.jpg?cb=1604703094 An experienced marketer across a broad range of technologies. Built numerous marketing teams to help grow businesses, including two acquisitions. Hightlights include: * Rebranded and relaunched CrowdFlower online presence. Pivoted product sale to SaaS monthly platform license scheme from service-based contracts to create steady MRR stream. * Led nine worldwide product launches at Symantec. Created sales playbook and tools used to train over 1200 enterprise and channel sales reps. * Repositioned PGP product line to spike sales and lead to eventual $350 million acquisition by Symantec. Instituted company's first marketing automation system and social media program to accelerate customer ac... www.matthewsonmarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/scalingdeeptechproducts-prodsthatcount-april2018-180424235120-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/scaling-deep-tech-rroducts-at-products-that-count-april-2018/94926078 Scaling Deep Tech Rrod... https://cdn.slidesharecdn.com/ss_thumbnails/whentohireyourfirstmarketer-nasdaq-180211170624-thumbnail.jpg?width=320&height=320&fit=bounds timmatthews2011/when-to-hire-your-first-marketer When to Hire Your Firs... https://cdn.slidesharecdn.com/ss_thumbnails/howtospyonyourcompetition-151114173252-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-spy-on-your-competition/55112803 How to Spy on Your Com...