際際滷shows by User: tmoon24 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: tmoon24 / Thu, 15 Oct 2009 16:28:42 GMT 際際滷Share feed for 際際滷shows by User: tmoon24 Customer Retention Summit Integrated Insight V1 /slideshow/customer-retention-summit-integrated-insight-v1/2236417 customerretentionsummit-integratedinsightv1-091015162850-phpapp01
際際滷s from London presentation on Customer Retention. Focus on use of data-based insight approaches to understanding and tackling churn]]>
際際滷s from London presentation on Customer Retention. Focus on use of data-based insight approaches to understanding and tackling churn]]> Thu, 15 Oct 2009 16:28:42 GMT /slideshow/customer-retention-summit-integrated-insight-v1/2236417 tmoon24@slideshare.net(tmoon24) Customer Retention Summit Integrated Insight V1 tmoon24 際際滷s from London presentation on Customer Retention. Focus on use of data-based insight approaches to understanding and tackling churn <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerretentionsummit-integratedinsightv1-091015162850-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s from London presentation on Customer Retention. Focus on use of data-based insight approaches to understanding and tackling churn
Customer Retention Summit Integrated Insight V1 from Tony Mooney
]]> 1488 7 https://cdn.slidesharecdn.com/ss_thumbnails/customerretentionsummit-integratedinsightv1-091015162850-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Age Of New Reality Marketing V5.1 Final /tmoon24/the-age-of-new-reality-marketing-v51-final theageofnewrealitymarketingv51final-124439561376-phpapp02
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]]]>
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]]]> Sun, 07 Jun 2009 12:35:48 GMT /tmoon24/the-age-of-new-reality-marketing-v51-final tmoon24@slideshare.net(tmoon24) The Age Of New Reality Marketing V5.1 Final tmoon24 It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory] <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theageofnewrealitymarketingv51final-124439561376-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It\&#39;s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\&#39;s model of 4 \&#39;P\&#39;s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\&#39;ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\&#39;t have my spoken narrative just yet but the slides are reasonably self explanatory]
The Age Of New Reality Marketing V5.1 Final from Tony Mooney
]]> 455 3 https://cdn.slidesharecdn.com/ss_thumbnails/theageofnewrealitymarketingv51final-124439561376-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Avoid The Segmentation Trap (Experian) /slideshow/avoid-the-segmentation-trap-experian/1544987 avoidthesegmentationtrapexperian-124439553658-phpapp02
This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\'ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\'ve tried to outline the main pitfalls and how you avoid them. Comments welcome.]]>
This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\'ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\'ve tried to outline the main pitfalls and how you avoid them. Comments welcome.]]> Sun, 07 Jun 2009 12:30:01 GMT /slideshow/avoid-the-segmentation-trap-experian/1544987 tmoon24@slideshare.net(tmoon24) Avoid The Segmentation Trap (Experian) tmoon24 This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\'ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\'ve tried to outline the main pitfalls and how you avoid them. Comments welcome. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avoidthesegmentationtrapexperian-124439553658-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\&#39;ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\&#39;ve tried to outline the main pitfalls and how you avoid them. Comments welcome.
Avoid The Segmentation Trap (Experian) from Tony Mooney
]]> 1151 5 https://cdn.slidesharecdn.com/ss_thumbnails/avoidthesegmentationtrapexperian-124439553658-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-tmoon24-48x48.jpg?cb=1522831755 none https://cdn.slidesharecdn.com/ss_thumbnails/customerretentionsummit-integratedinsightv1-091015162850-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customer-retention-summit-integrated-insight-v1/2236417 Customer Retention Sum... https://cdn.slidesharecdn.com/ss_thumbnails/theageofnewrealitymarketingv51final-124439561376-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds tmoon24/the-age-of-new-reality-marketing-v51-final The Age Of New Reality... https://cdn.slidesharecdn.com/ss_thumbnails/avoidthesegmentationtrapexperian-124439553658-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/avoid-the-segmentation-trap-experian/1544987 Avoid The Segmentation...