ºÝºÝߣshows by User: tomhimpe / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: tomhimpe / Wed, 13 Nov 2013 11:41:23 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: tomhimpe In The Moment - The Art of Campaigning in Real-Time /slideshow/in-the-moment-the-art-of-realtime-campaigning/28207592 inthemomentfinal-131113114123-phpapp02
Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment is a book that introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go. Check out The Upside on www.ontheupside.net]]>
Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment is a book that introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go. Check out The Upside on www.ontheupside.net]]> Wed, 13 Nov 2013 11:41:23 GMT /slideshow/in-the-moment-the-art-of-realtime-campaigning/28207592 tomhimpe@slideshare.net(tomhimpe) In The Moment - The Art of Campaigning in Real-Time tomhimpe Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment is a book that introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go. Check out The Upside on www.ontheupside.net <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inthemomentfinal-131113114123-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment is a book that introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go. Check out The Upside on www.ontheupside.net
In The Moment - The Art of Campaigning in Real-Time from Tom Himpe
]]> 3773 8 https://cdn.slidesharecdn.com/ss_thumbnails/inthemomentfinal-131113114123-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The New Roles for Digital /slideshow/the-new-roles-for-digital-presentation/726428 microsoftpresentationfinaladam-1225975635042290-9
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The New Roles for Digital from Tom Himpe
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]]> Sat, 25 Oct 2008 15:25:41 GMT /slideshow/the-conversation-starts-from-within-presentation/691553 tomhimpe@slideshare.net(tomhimpe) The Conversation Starts From Within tomhimpe <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-conversation-starts-from-within-1224973019614074-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The Conversation Starts From Within from Tom Himpe
]]> 4590 35 https://cdn.slidesharecdn.com/ss_thumbnails/the-conversation-starts-from-within-1224973019614074-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It /slideshow/great-quotes-to-use-repeat-when-you-cant-find-a-better-way-of-saying-it/68817 great-quotes-to-use-repeat-when-you-cant-find-a-better-way-of-saying-it4571
Random collection of quotes on media, advertising, brand strategy, life and whatever else.]]>
Random collection of quotes on media, advertising, brand strategy, life and whatever else.]]> Sat, 23 Jun 2007 18:17:00 GMT /slideshow/great-quotes-to-use-repeat-when-you-cant-find-a-better-way-of-saying-it/68817 tomhimpe@slideshare.net(tomhimpe) Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It tomhimpe Random collection of quotes on media, advertising, brand strategy, life and whatever else. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/great-quotes-to-use-repeat-when-you-cant-find-a-better-way-of-saying-it4571-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Random collection of quotes on media, advertising, brand strategy, life and whatever else.
Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It from Tom Himpe
]]> 27815 193 https://cdn.slidesharecdn.com/ss_thumbnails/great-quotes-to-use-repeat-when-you-cant-find-a-better-way-of-saying-it4571-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Making the Most of User-Generated Content /tomhimpe/making-the-most-of-usergenerated-content making-the-most-of-usergenerated-content1619
This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them. ]]>
This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them. ]]> Fri, 22 Jun 2007 08:04:44 GMT /tomhimpe/making-the-most-of-usergenerated-content tomhimpe@slideshare.net(tomhimpe) Making the Most of User-Generated Content tomhimpe This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/making-the-most-of-usergenerated-content1619-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation tries to build a case against the typical, short-term ways in which user-generated content is used, and pleads for a more thoughtful and diverse approach to user-generated content. Four questions are crucial: why do you want to involve people, who do you want to involve, how will you do so, and what are you asking them.
Making the Most of User-Generated Content from Tom Himpe
]]> 1920 47 https://cdn.slidesharecdn.com/ss_thumbnails/making-the-most-of-usergenerated-content1619-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-tomhimpe-48x48.jpg?cb=1526241819 www.ontheupside.net https://cdn.slidesharecdn.com/ss_thumbnails/inthemomentfinal-131113114123-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/in-the-moment-the-art-of-realtime-campaigning/28207592 In The Moment - The Ar... https://cdn.slidesharecdn.com/ss_thumbnails/microsoftpresentationfinaladam-1225975635042290-9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-new-roles-for-digital-presentation/726428 The New Roles for Digital https://cdn.slidesharecdn.com/ss_thumbnails/the-conversation-starts-from-within-1224973019614074-9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-conversation-starts-from-within-presentation/691553 The Conversation Start...