際際滷shows by User: tomjudge / http://www.slideshare.net/images/logo.gif 際際滷shows by User: tomjudge / Fri, 23 Jun 2017 20:18:38 GMT 際際滷Share feed for 際際滷shows by User: tomjudge Fixing the Mid-Funnel Marketing Breakdown - The New Problem Child /slideshow/dmp-june-21-2017-dmanc-mid-funnel-breakdown-slim062117/77216395 dmpjune212017dmancmidfunnelbreakdownslim062117-170623201839
Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales. Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge. ]]>
Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales. Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge. ]]> Fri, 23 Jun 2017 20:18:38 GMT /slideshow/dmp-june-21-2017-dmanc-mid-funnel-breakdown-slim062117/77216395 tomjudge@slideshare.net(tomjudge) Fixing the Mid-Funnel Marketing Breakdown - The New Problem Child tomjudge Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales. Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmpjune212017dmancmidfunnelbreakdownslim062117-170623201839-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales. Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP&#39;s marketing strategist, Tom Judge.
Fixing the Mid-Funnel Marketing Breakdown - The New Problem Child from Direct Marketing Partners
]]> 252 3 https://cdn.slidesharecdn.com/ss_thumbnails/dmpjune212017dmancmidfunnelbreakdownslim062117-170623201839-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why it takes 7 13 touches dmanc 011514-presentation_slides /slideshow/why-it-takes-7-13-touches-dmanc-011514presentationslides/32819745 whyittakes7-13touchesdmanc011514presentationslides-140327130203-phpapp01
Presentation and case study for B2B demand generation. Why does it take 713 touches to generate a "sales-ready" qualified lead today?]]>
Presentation and case study for B2B demand generation. Why does it take 713 touches to generate a "sales-ready" qualified lead today?]]> Thu, 27 Mar 2014 13:02:03 GMT /slideshow/why-it-takes-7-13-touches-dmanc-011514presentationslides/32819745 tomjudge@slideshare.net(tomjudge) Why it takes 7 13 touches dmanc 011514-presentation_slides tomjudge Presentation and case study for B2B demand generation. Why does it take 713 touches to generate a "sales-ready" qualified lead today? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whyittakes7-13touchesdmanc011514presentationslides-140327130203-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation and case study for B2B demand generation. Why does it take 713 touches to generate a &quot;sales-ready&quot; qualified lead today?
Why it takes 7 13 touches dmanc 011514-presentation_slides from Direct Marketing Partners
]]> 1298 7 https://cdn.slidesharecdn.com/ss_thumbnails/whyittakes7-13touchesdmanc011514presentationslides-140327130203-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-tomjudge-48x48.jpg?cb=1546971692 https://cdn.slidesharecdn.com/ss_thumbnails/dmpjune212017dmancmidfunnelbreakdownslim062117-170623201839-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dmp-june-21-2017-dmanc-mid-funnel-breakdown-slim062117/77216395 Fixing the Mid-Funnel ... https://cdn.slidesharecdn.com/ss_thumbnails/whyittakes7-13touchesdmanc011514presentationslides-140327130203-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-it-takes-7-13-touches-dmanc-011514presentationslides/32819745 Why it takes 7 13 touc...