際際滷shows by User: turingfestival / http://www.slideshare.net/images/logo.gif 際際滷shows by User: turingfestival / Thu, 02 Aug 2018 14:13:28 GMT 際際滷Share feed for 際際滷shows by User: turingfestival Ivana McConnell Ethics, Software and Identity in the Age of Data (Turing Fest 2018) /slideshow/ivana-mcconnell-ethics-software-and-identity-in-the-age-of-data-turing-fest-2018/108358487 ivanamcconnell-180802141328
At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build. ]]>

At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build. ]]>
Thu, 02 Aug 2018 14:13:28 GMT /slideshow/ivana-mcconnell-ethics-software-and-identity-in-the-age-of-data-turing-fest-2018/108358487 turingfestival@slideshare.net(turingfestival) Ivana McConnell Ethics, Software and Identity in the Age of Data (Turing Fest 2018) turingfestival At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ivanamcconnell-180802141328-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build.
Ivana McConnell Ethics, Software and Identity in the Age of Data (Turing Fest 2018) from Turing Fest
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Paul Campbell A Modern Approach to Third-Party Embedded Widgets (Turing Fest 2018) /slideshow/paul-campbell-a-modern-approach-to-thirdparty-embedded-widgets-turing-fest-2018-108344051/108344051 paulcampbell-180802102225
Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers existing sites. At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules. This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.]]>

Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers existing sites. At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules. This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.]]>
Thu, 02 Aug 2018 10:22:24 GMT /slideshow/paul-campbell-a-modern-approach-to-thirdparty-embedded-widgets-turing-fest-2018-108344051/108344051 turingfestival@slideshare.net(turingfestival) Paul Campbell A Modern Approach to Third-Party Embedded Widgets (Turing Fest 2018) turingfestival Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers existing sites. At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules. This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paulcampbell-180802102225-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers existing sites. At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules. This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.
Paul Campbell A Modern Approach to Third-Party Embedded Widgets (Turing Fest 2018) from Turing Fest
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Sam Noble Blink & Youll Miss It: The Ever Changing Landscape of Paid Media (Turing Fest 2018) /slideshow/sam-noble-blink-youll-miss-it-the-ever-changing-landscape-of-paid-media-turing-fest-2018/108341680 samnoble-180802094739
I dont actually remember the last time I had a week in the office where something new didnt happen within the paid media space and unless you live and breathe it, there will certainly be updates that youll miss. In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.]]>

I dont actually remember the last time I had a week in the office where something new didnt happen within the paid media space and unless you live and breathe it, there will certainly be updates that youll miss. In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.]]>
Thu, 02 Aug 2018 09:47:38 GMT /slideshow/sam-noble-blink-youll-miss-it-the-ever-changing-landscape-of-paid-media-turing-fest-2018/108341680 turingfestival@slideshare.net(turingfestival) Sam Noble Blink & Youll Miss It: The Ever Changing Landscape of Paid Media (Turing Fest 2018) turingfestival I dont actually remember the last time I had a week in the office where something new didnt happen within the paid media space and unless you live and breathe it, there will certainly be updates that youll miss. In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/samnoble-180802094739-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I dont actually remember the last time I had a week in the office where something new didnt happen within the paid media space and unless you live and breathe it, there will certainly be updates that youll miss. In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.
Sam Noble Blink & Youll Miss It: The Ever Changing Landscape of Paid Media (Turing Fest 2018) from Turing Fest
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Check Warner Building with Diversity (Turing Fest 2018) /slideshow/check-warner-building-with-diversity-turing-fest-2018/108341178 checkwarner-180802094154
In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesnt feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies. ]]>

In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesnt feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies. ]]>
Thu, 02 Aug 2018 09:41:54 GMT /slideshow/check-warner-building-with-diversity-turing-fest-2018/108341178 turingfestival@slideshare.net(turingfestival) Check Warner Building with Diversity (Turing Fest 2018) turingfestival In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesnt feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/checkwarner-180802094154-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesnt feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies.
Check Warner Building with Diversity (Turing Fest 2018) from Turing Fest
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Mike McQuaid How to Not Fail at Using Open-Source Software in Your Organisation (Turing Fest 2018) /slideshow/mike-mcquaid-how-to-not-fail-at-using-opensource-software-in-your-organisation-turing-fest-2018/108340538 mikemcquaid-180802093230
Almost every company today uses open source software to do business (whether they know it or not). Almost every company isnt using open source software as effectively as they could. Learn from GitHubs Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.]]>

Almost every company today uses open source software to do business (whether they know it or not). Almost every company isnt using open source software as effectively as they could. Learn from GitHubs Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.]]>
Thu, 02 Aug 2018 09:32:30 GMT /slideshow/mike-mcquaid-how-to-not-fail-at-using-opensource-software-in-your-organisation-turing-fest-2018/108340538 turingfestival@slideshare.net(turingfestival) Mike McQuaid How to Not Fail at Using Open-Source Software in Your Organisation (Turing Fest 2018) turingfestival Almost every company today uses open source software to do business (whether they know it or not). Almost every company isnt using open source software as effectively as they could. Learn from GitHubs Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mikemcquaid-180802093230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Almost every company today uses open source software to do business (whether they know it or not). Almost every company isnt using open source software as effectively as they could. Learn from GitHubs Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.
Mike McQuaid How to Not Fail at Using Open-Source Software in Your Organisation (Turing Fest 2018) from Turing Fest
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Mark Logan The Real Reasons Start-ups and Scale-ups Fail (And What to Do About It) (Turing Fest 2018) /slideshow/mark-logan-the-real-reasons-startups-and-scaleups-fail-and-what-to-do-about-it-turing-fest-2018/108237534 marklogan-180801143218
Whats the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isnt funding and it isnt product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?]]>

Whats the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isnt funding and it isnt product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?]]>
Wed, 01 Aug 2018 14:32:18 GMT /slideshow/mark-logan-the-real-reasons-startups-and-scaleups-fail-and-what-to-do-about-it-turing-fest-2018/108237534 turingfestival@slideshare.net(turingfestival) Mark Logan The Real Reasons Start-ups and Scale-ups Fail (And What to Do About It) (Turing Fest 2018) turingfestival Whats the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isnt funding and it isnt product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marklogan-180801143218-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whats the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isnt funding and it isnt product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?
Mark Logan The Real Reasons Start-ups and Scale-ups Fail (And What to Do About It) (Turing Fest 2018) from Turing Fest
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Ed Fry Data-Driven Growth: Lies, Lawyers & Outsized Results (Turing Fest 2018) /slideshow/ed-fry-datadriven-growth-lies-lawyers-outsized-results-turing-fest-2018/108237533 edfry-180801143217
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.]]>

This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.]]>
Wed, 01 Aug 2018 14:32:17 GMT /slideshow/ed-fry-datadriven-growth-lies-lawyers-outsized-results-turing-fest-2018/108237533 turingfestival@slideshare.net(turingfestival) Ed Fry Data-Driven Growth: Lies, Lawyers & Outsized Results (Turing Fest 2018) turingfestival This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/edfry-180801143217-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we&#39;ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we&#39;re going to be navigating through AI, automation, &quot;moving the needle&quot;, and a minefield of other buzzwords to try to make sense of using your data for growth. But you&#39;ll leave this talk with a simple framework and set of questions you can take and use right away.
Ed Fry Data-Driven Growth: Lies, Lawyers & Outsized Results (Turing Fest 2018) from Turing Fest
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Colin Burns "Peak Web" UX Design: What to do next...? (Turing Fest 2018) /turingfestival/colin-burns-peak-web-ux-design-what-to-do-next-turing-fest-2018 colinburns-180801143214
Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond Peak Web UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the worlds biggest public service media organisation.]]>

Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond Peak Web UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the worlds biggest public service media organisation.]]>
Wed, 01 Aug 2018 14:32:14 GMT /turingfestival/colin-burns-peak-web-ux-design-what-to-do-next-turing-fest-2018 turingfestival@slideshare.net(turingfestival) Colin Burns "Peak Web" UX Design: What to do next...? (Turing Fest 2018) turingfestival Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond Peak Web UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the worlds biggest public service media organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/colinburns-180801143214-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond Peak Web UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the worlds biggest public service media organisation.
Colin Burns "Peak Web" UX Design: What to do next...? (Turing Fest 2018) from Turing Fest
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Milo邸 Lali The Continuous Search for Product/Market Fit (Turing Fest 2018) /turingfestival/milo-lali-the-continuous-search-for-productmarket-fit-turing-fest-2018 miloslalic-180801134938
When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Heres a few ideas how to avoid this, based on some good experiences and a couple of bad ones.]]>

When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Heres a few ideas how to avoid this, based on some good experiences and a couple of bad ones.]]>
Wed, 01 Aug 2018 13:49:38 GMT /turingfestival/milo-lali-the-continuous-search-for-productmarket-fit-turing-fest-2018 turingfestival@slideshare.net(turingfestival) Milo邸 Lali The Continuous Search for Product/Market Fit (Turing Fest 2018) turingfestival When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Heres a few ideas how to avoid this, based on some good experiences and a couple of bad ones. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/miloslalic-180801134938-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it&#39;s done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Heres a few ideas how to avoid this, based on some good experiences and a couple of bad ones.
Milo邸 Lali The Continuous Search for Product/Market Fit (Turing Fest 2018) from Turing Fest
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Patrick Campbell Our Fundamental Strategy of Building a Business is Broken (Turing Fest 2018) /slideshow/patrick-campbell-our-fundamental-strategy-of-building-a-business-is-broken/108224594 patrickcampbell-180801112446
We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business. ]]>

We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business. ]]>
Wed, 01 Aug 2018 11:24:46 GMT /slideshow/patrick-campbell-our-fundamental-strategy-of-building-a-business-is-broken/108224594 turingfestival@slideshare.net(turingfestival) Patrick Campbell Our Fundamental Strategy of Building a Business is Broken (Turing Fest 2018) turingfestival We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/patrickcampbell-180801112446-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We&#39;ve reached the point in the market where the &quot;best practices&quot; we&#39;ve been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we&#39;re building a sustainable, thriving business.
Patrick Campbell Our Fundamental Strategy of Building a Business is Broken (Turing Fest 2018) from Turing Fest
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Amy Zima Killing Products (Turing Fest 2018) /slideshow/amy-zima-killing-products-turing-fest-2018/108224576 amyzima-180801112432
You spend months sometimes years building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.]]>

You spend months sometimes years building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.]]>
Wed, 01 Aug 2018 11:24:32 GMT /slideshow/amy-zima-killing-products-turing-fest-2018/108224576 turingfestival@slideshare.net(turingfestival) Amy Zima Killing Products (Turing Fest 2018) turingfestival You spend months sometimes years building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amyzima-180801112432-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You spend months sometimes years building a new feature. Once it&#39;s shipped you celebrate, and move onto the next thing. But product development isn&#39;t exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You&#39;ll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.
Amy Zima Killing Products (Turing Fest 2018) from Turing Fest
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Fabrizio Ballarini Scaling Organic Growth by Building Products (Turing Fest 2018) /slideshow/fabrizio-ballarini-scaling-organic-growth-by-building-products/108222662 fabrizioballarini-180801104230
Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the building products deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.]]>

Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the building products deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.]]>
Wed, 01 Aug 2018 10:42:30 GMT /slideshow/fabrizio-ballarini-scaling-organic-growth-by-building-products/108222662 turingfestival@slideshare.net(turingfestival) Fabrizio Ballarini Scaling Organic Growth by Building Products (Turing Fest 2018) turingfestival Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the building products deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fabrizioballarini-180801104230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the building products deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.
Fabrizio Ballarini Scaling Organic Growth by Building Products (Turing Fest 2018) from Turing Fest
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Edgar Rouwenhorst Marketing as a Growth Driver (Turing Fest 2018) /slideshow/edgar-rouwenhorst-marketing-as-a-growth-driver-turing-fest-2018/108218181 0945rouwenhorstlen1wed-180801091518
Marketing as you know it died 10 years ago, and growth hacking often just means we failed to deliver results. Drawing on his experiences leading the marketing team for one of Europes top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite and more!]]>

Marketing as you know it died 10 years ago, and growth hacking often just means we failed to deliver results. Drawing on his experiences leading the marketing team for one of Europes top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite and more!]]>
Wed, 01 Aug 2018 09:15:17 GMT /slideshow/edgar-rouwenhorst-marketing-as-a-growth-driver-turing-fest-2018/108218181 turingfestival@slideshare.net(turingfestival) Edgar Rouwenhorst Marketing as a Growth Driver (Turing Fest 2018) turingfestival Marketing as you know it died 10 years ago, and growth hacking often just means we failed to deliver results. Drawing on his experiences leading the marketing team for one of Europes top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite and more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/0945rouwenhorstlen1wed-180801091518-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing as you know it died 10 years ago, and growth hacking often just means we failed to deliver results. Drawing on his experiences leading the marketing team for one of Europes top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite and more!
Edgar Rouwenhorst Marketing as a Growth Driver (Turing Fest 2018) from Turing Fest
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Rebecca Moore Self-Disrupt for Growth /slideshow/rebecca-moore-selfdisrupt-for-growth/108205954 rebeccamoore-180801070501
To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.]]>

To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.]]>
Wed, 01 Aug 2018 07:05:01 GMT /slideshow/rebecca-moore-selfdisrupt-for-growth/108205954 turingfestival@slideshare.net(turingfestival) Rebecca Moore Self-Disrupt for Growth turingfestival To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rebeccamoore-180801070501-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.
Rebecca Moore Self-Disrupt for Growth from Turing Fest
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Roan Lavery Driving Growth vs. Building Core Value /slideshow/roan-lavery-driving-growth-vs-building-core-value/108205458 roanlavery-180801070059
Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.]]>

Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.]]>
Wed, 01 Aug 2018 07:00:59 GMT /slideshow/roan-lavery-driving-growth-vs-building-core-value/108205458 turingfestival@slideshare.net(turingfestival) Roan Lavery Driving Growth vs. Building Core Value turingfestival Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roanlavery-180801070059-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.
Roan Lavery Driving Growth vs. Building Core Value from Turing Fest
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Susan Ramonat Blockchain Unraveled (Turing Fest 2018) /slideshow/susan-ramonat-blockchain-unraveled-turing-fest-2018/108204950 susanramonat-180801065705
Hear about blockchains origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.]]>

Hear about blockchains origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.]]>
Wed, 01 Aug 2018 06:57:05 GMT /slideshow/susan-ramonat-blockchain-unraveled-turing-fest-2018/108204950 turingfestival@slideshare.net(turingfestival) Susan Ramonat Blockchain Unraveled (Turing Fest 2018) turingfestival Hear about blockchains origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/susanramonat-180801065705-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hear about blockchains origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.
Susan Ramonat Blockchain Unraveled (Turing Fest 2018) from Turing Fest
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Martin Eriksson You Are All Product Managers (Turing Fest 2018) /slideshow/martin-eriksson-you-are-all-product-managers-turing-fest-2018/108204158 martineriksson-180801064944
In order to build products people love in todays fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills its critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.]]>

In order to build products people love in todays fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills its critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.]]>
Wed, 01 Aug 2018 06:49:44 GMT /slideshow/martin-eriksson-you-are-all-product-managers-turing-fest-2018/108204158 turingfestival@slideshare.net(turingfestival) Martin Eriksson You Are All Product Managers (Turing Fest 2018) turingfestival In order to build products people love in todays fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills its critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/martineriksson-180801064944-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In order to build products people love in todays fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills its critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.
Martin Eriksson You Are All Product Managers (Turing Fest 2018) from Turing Fest
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Oli Gardner - Data-Driven Design /turingfestival/oli-gardner-datadriven-design oli-gardner-turing-fest-20171-170811104138
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because theres simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional Ill reveal the rest in my talk but it doesnt have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences youre creating today. In Olis talk, youll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.]]>

Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because theres simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional Ill reveal the rest in my talk but it doesnt have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences youre creating today. In Olis talk, youll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.]]>
Fri, 11 Aug 2017 10:41:38 GMT /turingfestival/oli-gardner-datadriven-design turingfestival@slideshare.net(turingfestival) Oli Gardner - Data-Driven Design turingfestival Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because theres simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional Ill reveal the rest in my talk but it doesnt have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences youre creating today. In Olis talk, youll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oli-gardner-turing-fest-20171-170811104138-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because theres simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional Ill reveal the rest in my talk but it doesnt have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, &amp; copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences youre creating today. In Olis talk, youll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Oli Gardner - Data-Driven Design from Turing Fest
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Rand Fishkin - The State of SEO & How to Survive Googles Trojan Horsing of the Web /slideshow/rand-fishkin-the-state-of-seo-how-to-survive-googles-trojan-horsing-of-the-web/78760352 randfishkin-170811103230
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, its a prisoners dilemma do we give Google what they want now so a competitor doesnt cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how its changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.]]>

Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, its a prisoners dilemma do we give Google what they want now so a competitor doesnt cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how its changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.]]>
Fri, 11 Aug 2017 10:32:30 GMT /slideshow/rand-fishkin-the-state-of-seo-how-to-survive-googles-trojan-horsing-of-the-web/78760352 turingfestival@slideshare.net(turingfestival) Rand Fishkin - The State of SEO & How to Survive Googles Trojan Horsing of the Web turingfestival Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, its a prisoners dilemma do we give Google what they want now so a competitor doesnt cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how its changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/randfishkin-170811103230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, its a prisoners dilemma do we give Google what they want now so a competitor doesnt cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how its changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.
Rand Fishkin - The State of SEO & How to Survive Googles Trojan Horsing of the Web from Turing Fest
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Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True /slideshow/lisa-myers-how-to-make-your-wishlist-piece-of-coverage-come-true/78760305 lisamyers-170811103027
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesnt need to be expensive, or even original, but it does need to be innovative. But theres little point in creating content campaigns if you dont make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Dont miss this hands on session on how to get your content noticed and covered.]]>

There is so much content on the web, to get your content noticed you really need to make it stand out. It doesnt need to be expensive, or even original, but it does need to be innovative. But theres little point in creating content campaigns if you dont make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Dont miss this hands on session on how to get your content noticed and covered.]]>
Fri, 11 Aug 2017 10:30:27 GMT /slideshow/lisa-myers-how-to-make-your-wishlist-piece-of-coverage-come-true/78760305 turingfestival@slideshare.net(turingfestival) Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True turingfestival There is so much content on the web, to get your content noticed you really need to make it stand out. It doesnt need to be expensive, or even original, but it does need to be innovative. But theres little point in creating content campaigns if you dont make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Dont miss this hands on session on how to get your content noticed and covered. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lisamyers-170811103027-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There is so much content on the web, to get your content noticed you really need to make it stand out. It doesnt need to be expensive, or even original, but it does need to be innovative. But theres little point in creating content campaigns if you dont make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Dont miss this hands on session on how to get your content noticed and covered.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True from Turing Fest
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