�ݺ�ߣshows by User: ubm

�ݺ�ߣshows by User: ubm_technology / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ubm_technology / Wed, 24 Apr 2019 15:42:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ubm_technology How The IT Buy Goes Down /slideshow/how-the-it-buy-goes-down/141959202 howtheitbuygoesdown2019-190424154238
Informa Tech’s 2019 IT Buying Research was developed to gain critical insight into business technology decision makers, and delves into: - The profile of the modern IT professional and their organizations - Vendor engagement - The collaborative IT purchase process - Work habits and more]]>
Informa Tech’s 2019 IT Buying Research was developed to gain critical insight into business technology decision makers, and delves into: - The profile of the modern IT professional and their organizations - Vendor engagement - The collaborative IT purchase process - Work habits and more]]> Wed, 24 Apr 2019 15:42:38 GMT /slideshow/how-the-it-buy-goes-down/141959202 ubm_technology@slideshare.net(ubm_technology) How The IT Buy Goes Down ubm_technology Informa Tech’s 2019 IT Buying Research was developed to gain critical insight into business technology decision makers, and delves into: - The profile of the modern IT professional and their organizations - Vendor engagement - The collaborative IT purchase process - Work habits and more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtheitbuygoesdown2019-190424154238-thumbnail.jpg?width=120&height=120&fit=bounds" /> Informa Tech’s 2019 IT Buying Research was developed to gain critical insight into business technology decision makers, and delves into: - The profile of the modern IT professional and their organizations - Vendor engagement - The collaborative IT purchase process - Work habits and more

How The IT Buy Goes Down from UBM (Technology)

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0 Enterprise Connect 2018 Highlights /ubm_technology/enterprise-connect-2018-highlights ec18postshowhighlightsinfographic-180514180857
See all the highlights from another successful Enterprise Connect! ]]>
See all the highlights from another successful Enterprise Connect! ]]> Mon, 14 May 2018 18:08:57 GMT /ubm_technology/enterprise-connect-2018-highlights ubm_technology@slideshare.net(ubm_technology) Enterprise Connect 2018 Highlights ubm_technology See all the highlights from another successful Enterprise Connect! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ec18postshowhighlightsinfographic-180514180857-thumbnail.jpg?width=120&height=120&fit=bounds" /> See all the highlights from another successful Enterprise Connect!

Enterprise Connect 2018 Highlights from UBM (Technology)

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0 (Booth) Size Doesn't Matter - Event Marketing Best Practices /slideshow/booth-size-doesnt-matter-event-marketing-best-practices/92972824 ec19preeventmarketingbestpractices1-180405140336
Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is.]]>
Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is.]]> Thu, 05 Apr 2018 14:03:36 GMT /slideshow/booth-size-doesnt-matter-event-marketing-best-practices/92972824 ubm_technology@slideshare.net(ubm_technology) (Booth) Size Doesn't Matter - Event Marketing Best Practices ubm_technology Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ec19preeventmarketingbestpractices1-180405140336-thumbnail.jpg?width=120&height=120&fit=bounds" /> Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is.

(Booth) Size Doesn't Matter - Event Marketing Best Practices from UBM (Technology)

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0 Mind of the IT Pro 2017 /slideshow/mind-of-the-it-pro-2017/84012934 mindoftheitpro2017-171213153405
For technology marketers who are looking for insights into: - The profile of the modern day IT professional and their organizations - The collaborative IT purchase process - Vendor engagement - Work habits and more! UBM’s 2017 The Mind of the IT Pro Research was developed to gain critical insight into business technology decision makers. ]]>
For technology marketers who are looking for insights into: - The profile of the modern day IT professional and their organizations - The collaborative IT purchase process - Vendor engagement - Work habits and more! UBM’s 2017 The Mind of the IT Pro Research was developed to gain critical insight into business technology decision makers. ]]> Wed, 13 Dec 2017 15:34:05 GMT /slideshow/mind-of-the-it-pro-2017/84012934 ubm_technology@slideshare.net(ubm_technology) Mind of the IT Pro 2017 ubm_technology For technology marketers who are looking for insights into: - The profile of the modern day IT professional and their organizations - The collaborative IT purchase process - Vendor engagement - Work habits and more! UBM’s 2017 The Mind of the IT Pro Research was developed to gain critical insight into business technology decision makers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mindoftheitpro2017-171213153405-thumbnail.jpg?width=120&height=120&fit=bounds" /> For technology marketers who are looking for insights into: - The profile of the modern day IT professional and their organizations - The collaborative IT purchase process - Vendor engagement - Work habits and more! UBM’s 2017 The Mind of the IT Pro Research was developed to gain critical insight into business technology decision makers.

Mind of the IT Pro 2017 from UBM (Technology)

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0 State of the Cloud 2017 Infographic /slideshow/state-of-the-cloud-2017-infographic/81156854 ubm2017stateofthecloudinfographicinteropitxfinal1485883648-171024163908
What does the present state and future of cloud computing look like? What do IT pros have to say when it comes to the management, security, and costs around cloud? In this infographic, we’ve pulled together a snapshot of key data points from InformationWeek and Interop ITX’s State of the Cloud 2017 report. ]]>
What does the present state and future of cloud computing look like? What do IT pros have to say when it comes to the management, security, and costs around cloud? In this infographic, we’ve pulled together a snapshot of key data points from InformationWeek and Interop ITX’s State of the Cloud 2017 report. ]]> Tue, 24 Oct 2017 16:39:08 GMT /slideshow/state-of-the-cloud-2017-infographic/81156854 ubm_technology@slideshare.net(ubm_technology) State of the Cloud 2017 Infographic ubm_technology What does the present state and future of cloud computing look like? What do IT pros have to say when it comes to the management, security, and costs around cloud? In this infographic, we’ve pulled together a snapshot of key data points from InformationWeek and Interop ITX’s State of the Cloud 2017 report. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ubm2017stateofthecloudinfographicinteropitxfinal1485883648-171024163908-thumbnail.jpg?width=120&height=120&fit=bounds" /> What does the present state and future of cloud computing look like? What do IT pros have to say when it comes to the management, security, and costs around cloud? In this infographic, we’ve pulled together a snapshot of key data points from InformationWeek and Interop ITX’s State of the Cloud 2017 report.

State of the Cloud 2017 Infographic from UBM (Technology)

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0 State of DevOps - Takeaways for Sales & Marketing Professionals /slideshow/state-of-devops-takeaways-for-sales-marketing-professionals/81156395 stateofdevopsmarketingsales-171024162721
With DevOps on the rise, Interop ITX's research report provides insight on how IT leaders are implementing DevOps concepts, their top priorities, and how success is being measured. Barriers and benefits are also explored in this presentation with key takeaways. Download the full report here: http://reg.interop.com/devops17?kcode=slideshare]]>
With DevOps on the rise, Interop ITX's research report provides insight on how IT leaders are implementing DevOps concepts, their top priorities, and how success is being measured. Barriers and benefits are also explored in this presentation with key takeaways. Download the full report here: http://reg.interop.com/devops17?kcode=slideshare]]> Tue, 24 Oct 2017 16:27:20 GMT /slideshow/state-of-devops-takeaways-for-sales-marketing-professionals/81156395 ubm_technology@slideshare.net(ubm_technology) State of DevOps - Takeaways for Sales & Marketing Professionals ubm_technology With DevOps on the rise, Interop ITX's research report provides insight on how IT leaders are implementing DevOps concepts, their top priorities, and how success is being measured. Barriers and benefits are also explored in this presentation with key takeaways. Download the full report here: http://reg.interop.com/devops17?kcode=slideshare <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofdevopsmarketingsales-171024162721-thumbnail.jpg?width=120&height=120&fit=bounds" /> With DevOps on the rise, Interop ITX's research report provides insight on how IT leaders are implementing DevOps concepts, their top priorities, and how success is being measured. Barriers and benefits are also explored in this presentation with key takeaways. Download the full report here: http://reg.interop.com/devops17?kcode=slideshare

State of DevOps - Takeaways for Sales & Marketing Professionals from UBM (Technology)

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0 State of Cloud - Takeaways for Sales & Marketing Professionals /slideshow/state-of-cloud-takeaways-for-sales-marketing-professionals/81156221 stateofcloudmarketingsales1-171024162252
2017 State of Cloud provides a thorough analysis of one of the technology industry’s most critical resources – the cloud. Interop ITX’s detailed research explores influences of the cloud today, concerns, management, security and cost, and what it has in store for the future. Read the full report here: http://reg.interop.com/inlv17-stateofcloud?kcode=slideshare]]>
2017 State of Cloud provides a thorough analysis of one of the technology industry’s most critical resources – the cloud. Interop ITX’s detailed research explores influences of the cloud today, concerns, management, security and cost, and what it has in store for the future. Read the full report here: http://reg.interop.com/inlv17-stateofcloud?kcode=slideshare]]> Tue, 24 Oct 2017 16:22:52 GMT /slideshow/state-of-cloud-takeaways-for-sales-marketing-professionals/81156221 ubm_technology@slideshare.net(ubm_technology) State of Cloud - Takeaways for Sales & Marketing Professionals ubm_technology 2017 State of Cloud provides a thorough analysis of one of the technology industry’s most critical resources – the cloud. Interop ITX’s detailed research explores influences of the cloud today, concerns, management, security and cost, and what it has in store for the future. Read the full report here: http://reg.interop.com/inlv17-stateofcloud?kcode=slideshare <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofcloudmarketingsales1-171024162252-thumbnail.jpg?width=120&height=120&fit=bounds" /> 2017 State of Cloud provides a thorough analysis of one of the technology industry’s most critical resources – the cloud. Interop ITX’s detailed research explores influences of the cloud today, concerns, management, security and cost, and what it has in store for the future. Read the full report here: http://reg.interop.com/inlv17-stateofcloud?kcode=slideshare

State of Cloud - Takeaways for Sales & Marketing Professionals from UBM (Technology)

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0 State of IT - Takeaways for Sales & Marketing Professionals /slideshow/state-of-it-takeaways-for-sales-marketing-professionals/81155828 stateoffullstackitmarketingsales-171024161253
Learn the key takeaways about your IT prospects' biggest challenges and how savvy IT executives are overcoming them. Find out more about: - How IT organizations are executing on innovation - The most important IT initiatives on the agenda today - The technologies with the biggest potential for positive business impact - The skills IT professionals need to survive and thrive Or download the whole report: http://reg.interop.com/stateofit/?kcode=slideshare ]]>
Learn the key takeaways about your IT prospects' biggest challenges and how savvy IT executives are overcoming them. Find out more about: - How IT organizations are executing on innovation - The most important IT initiatives on the agenda today - The technologies with the biggest potential for positive business impact - The skills IT professionals need to survive and thrive Or download the whole report: http://reg.interop.com/stateofit/?kcode=slideshare ]]> Tue, 24 Oct 2017 16:12:53 GMT /slideshow/state-of-it-takeaways-for-sales-marketing-professionals/81155828 ubm_technology@slideshare.net(ubm_technology) State of IT - Takeaways for Sales & Marketing Professionals ubm_technology Learn the key takeaways about your IT prospects' biggest challenges and how savvy IT executives are overcoming them. Find out more about: - How IT organizations are executing on innovation - The most important IT initiatives on the agenda today - The technologies with the biggest potential for positive business impact - The skills IT professionals need to survive and thrive Or download the whole report: http://reg.interop.com/stateofit/?kcode=slideshare <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateoffullstackitmarketingsales-171024161253-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn the key takeaways about your IT prospects' biggest challenges and how savvy IT executives are overcoming them. Find out more about: - How IT organizations are executing on innovation - The most important IT initiatives on the agenda today - The technologies with the biggest potential for positive business impact - The skills IT professionals need to survive and thrive Or download the whole report: http://reg.interop.com/stateofit/?kcode=slideshare

State of IT - Takeaways for Sales & Marketing Professionals from UBM (Technology)

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0 Black Hat USA 2017 - Post Show Highlights /slideshow/black-hat-usa-2017-post-show-highlights/79331836 bhusa2017postshowhighlights-170831182737
Celebrating its 20th year, Black Hat USA 2017 was the biggest and most successful yet. Sessions were full, both Business Halls were filled with positive energy and the feedback has been amazing. Curious how many people attended this year and what they thought about the show? Check out the 2017 Black Hat USA show highlights.]]>
Celebrating its 20th year, Black Hat USA 2017 was the biggest and most successful yet. Sessions were full, both Business Halls were filled with positive energy and the feedback has been amazing. Curious how many people attended this year and what they thought about the show? Check out the 2017 Black Hat USA show highlights.]]> Thu, 31 Aug 2017 18:27:37 GMT /slideshow/black-hat-usa-2017-post-show-highlights/79331836 ubm_technology@slideshare.net(ubm_technology) Black Hat USA 2017 - Post Show Highlights ubm_technology Celebrating its 20th year, Black Hat USA 2017 was the biggest and most successful yet. Sessions were full, both Business Halls were filled with positive energy and the feedback has been amazing. Curious how many people attended this year and what they thought about the show? Check out the 2017 Black Hat USA show highlights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bhusa2017postshowhighlights-170831182737-thumbnail.jpg?width=120&height=120&fit=bounds" /> Celebrating its 20th year, Black Hat USA 2017 was the biggest and most successful yet. Sessions were full, both Business Halls were filled with positive energy and the feedback has been amazing. Curious how many people attended this year and what they thought about the show? Check out the 2017 Black Hat USA show highlights.

Black Hat USA 2017 - Post Show Highlights from UBM (Technology)

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0 Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Practices /slideshow/event-marketing-research-pre-event-onsite-and-post-event-marketing-best-practices/59728507 ubmtechnologyresearchpopeventmarketingpresentation31816-160318134632
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM. ]]>
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM. ]]> Fri, 18 Mar 2016 13:46:32 GMT /slideshow/event-marketing-research-pre-event-onsite-and-post-event-marketing-best-practices/59728507 ubm_technology@slideshare.net(ubm_technology) Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Practices ubm_technology Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ubmtechnologyresearchpopeventmarketingpresentation31816-160318134632-thumbnail.jpg?width=120&height=120&fit=bounds" /> Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. For more tech marketing insight and research, please visit us at www.CreateYourNextCustomer.com - a resource dedicated to technology marketers from UBM.

Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Practices from UBM (Technology)

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0 Content Marketing Trending Topics in Tech /slideshow/content-marketing-trending-topics-in-tech/50068881 contentmarketingtrendingtopics-150701213728-lva1-app6892
]]>
]]> Wed, 01 Jul 2015 21:37:28 GMT /slideshow/content-marketing-trending-topics-in-tech/50068881 ubm_technology@slideshare.net(ubm_technology) Content Marketing Trending Topics in Tech ubm_technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingtrendingtopics-150701213728-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" />

Content Marketing Trending Topics in Tech from UBM (Technology)

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0 3 Tips To Make Infographics Informative & Creative /slideshow/tips-on-infographicsfinal/49800694 tipsoninfographicsfinal-150624193615-lva1-app6892
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.]]>
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.]]> Wed, 24 Jun 2015 19:36:15 GMT /slideshow/tips-on-infographicsfinal/49800694 ubm_technology@slideshare.net(ubm_technology) 3 Tips To Make Infographics Informative & Creative ubm_technology Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tipsoninfographicsfinal-150624193615-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.

3 Tips To Make Infographics Informative & Creative from UBM (Technology)

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0 CIO State of Mind /slideshow/cio-state-of-mind/49567585 2014theciostateofmind-150618182207-lva1-app6891
How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.]]>
How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.]]> Thu, 18 Jun 2015 18:22:07 GMT /slideshow/cio-state-of-mind/49567585 ubm_technology@slideshare.net(ubm_technology) CIO State of Mind ubm_technology How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014theciostateofmind-150618182207-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.

CIO State of Mind from UBM (Technology)

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0 Four Pillars of Successful Executive Events /slideshow/four-pillarsofsuccessfulexecutiveevents/49567063 2014four-pillars-of-successful-executive-events-150618181139-lva1-app6892
UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers.]]>
UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers.]]> Thu, 18 Jun 2015 18:11:39 GMT /slideshow/four-pillarsofsuccessfulexecutiveevents/49567063 ubm_technology@slideshare.net(ubm_technology) Four Pillars of Successful Executive Events ubm_technology UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014four-pillars-of-successful-executive-events-150618181139-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> UBM Tech surveyed several hundred IT professionals to better understand their thoughts about the effectiveness of executive events such as roundtables and forums. The survey revealed that such events are a potent marketing tool that can help you build relationships with new customers, and deepen long-term relationships with existing ones. It also provided valuable information on how to ensure success and get the most out of the executive events you sponsor as a way to stay close to your customers.

Four Pillars of Successful Executive Events from UBM (Technology)

]]> 607 2 https://cdn.slidesharecdn.com/ss_thumbnails/2014four-pillars-of-successful-executive-events-150618181139-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 The 4 C's of Social Media /slideshow/the-4-cs/24780691 4csinfographic-130730175957-phpapp01
“The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.]]>
“The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.]]> Tue, 30 Jul 2013 17:59:57 GMT /slideshow/the-4-cs/24780691 ubm_technology@slideshare.net(ubm_technology) The 4 C's of Social Media ubm_technology “The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4csinfographic-130730175957-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> “The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.

The 4 C's of Social Media from UBM (Technology)

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