ºÝºÝߣshows by User: ursulino / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ursulino / Mon, 19 Aug 2013 15:16:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ursulino [Plan Com II | 2013 2] aula3-sobremarca https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula3sobremarca/25392395 plancomii2013-2aula3sobremarca-130819151638-phpapp01
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]]> Mon, 19 Aug 2013 15:16:38 GMT https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula3sobremarca/25392395 ursulino@slideshare.net(ursulino) [Plan Com II | 2013 2] aula3-sobremarca ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula3sobremarca-130819151638-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 857 6 https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula3sobremarca-130819151638-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 [ESPM-SP | PlanCom II | 2013 2] aula2-sobreplanejamento https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula2sobreplanejamento/25169498 plancomii2013-2aula2sobreplanejamento-130812092640-phpapp01
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]]> Mon, 12 Aug 2013 09:26:40 GMT https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula2sobreplanejamento/25169498 ursulino@slideshare.net(ursulino) [ESPM-SP | PlanCom II | 2013 2] aula2-sobreplanejamento ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula2sobreplanejamento-130812092640-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 472 2 https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula2sobreplanejamento-130812092640-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 [ESPM-SP - Plan Com II | 2013 2] aula1-contratopedagogico https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula1contratopedagogico/24924057 plancomii2013-2aula1contratopedagogico-130804223146-phpapp02
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]]> Sun, 04 Aug 2013 22:31:46 GMT https://pt.slideshare.net/slideshow/plan-com-ii-2013-2-aula1contratopedagogico/24924057 ursulino@slideshare.net(ursulino) [ESPM-SP - Plan Com II | 2013 2] aula1-contratopedagogico ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula1contratopedagogico-130804223146-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 384 3 https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula1contratopedagogico-130804223146-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunica??o II: Aula 6 - Ecossitema de comunicac?a?o https://pt.slideshare.net/slideshow/planejamento-de-comunicao-ii-aula-6-ecossitema-de-comunicacao/18813466 aula6-ecossitemadecomunicacao-130414203634-phpapp01
...sobre narrativa das marcas, transm¨ªdia, m¨ªdia paga / propriet¨¢ria / ganha e comunica??o individual de massa.]]>
...sobre narrativa das marcas, transm¨ªdia, m¨ªdia paga / propriet¨¢ria / ganha e comunica??o individual de massa.]]> Sun, 14 Apr 2013 20:36:34 GMT https://pt.slideshare.net/slideshow/planejamento-de-comunicao-ii-aula-6-ecossitema-de-comunicacao/18813466 ursulino@slideshare.net(ursulino) Planejamento de Comunica??o II: Aula 6 - Ecossitema de comunicac?a?o ursulino ...sobre narrativa das marcas, transm¨ªdia, m¨ªdia paga / propriet¨¢ria / ganha e comunica??o individual de massa. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula6-ecossitemadecomunicacao-130414203634-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ...sobre narrativa das marcas, transm¨ªdia, m¨ªdia paga / propriet¨¢ria / ganha e comunica??o individual de massa.
from Andr¥Æ¥¥ Ursulino
]]> 722 2 https://cdn.slidesharecdn.com/ss_thumbnails/aula6-ecossitemadecomunicacao-130414203634-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunica??o II: Aula 5 - Busca da Atenc?a?o https://pt.slideshare.net/ursulino/planejamento-de-comunicao-ii-aula-5-busca-da-atencao aula5-buscadaatencao-130414203130-phpapp01
... sobre aten??o dos consumidores, arqu¨¦tipos e motiva??o.]]>
... sobre aten??o dos consumidores, arqu¨¦tipos e motiva??o.]]> Sun, 14 Apr 2013 20:31:30 GMT https://pt.slideshare.net/ursulino/planejamento-de-comunicao-ii-aula-5-busca-da-atencao ursulino@slideshare.net(ursulino) Planejamento de Comunica??o II: Aula 5 - Busca da Atenc?a?o ursulino ... sobre aten??o dos consumidores, arqu¨¦tipos e motiva??o. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula5-buscadaatencao-130414203130-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ... sobre aten??o dos consumidores, arqu¨¦tipos e motiva??o.
from Andr¥Æ¥¥ Ursulino
]]> 966 2 https://cdn.slidesharecdn.com/ss_thumbnails/aula5-buscadaatencao-130414203130-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunicacao II: Aula 4 - Entendendo e mapeando P?BLICOS https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-4-entendendo-e-mapeando-pblicos/14546801 aula4-121001173024-phpapp02
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]]> Mon, 01 Oct 2012 17:30:22 GMT https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-4-entendendo-e-mapeando-pblicos/14546801 ursulino@slideshare.net(ursulino) Planejamento de Comunicacao II: Aula 4 - Entendendo e mapeando P?BLICOS ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula4-121001173024-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Andr¥Æ¥¥ Ursulino
]]> 3106 2 https://cdn.slidesharecdn.com/ss_thumbnails/aula4-121001173024-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunicacao II: Aula 4 - Buscando o insight de MARCA https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-3-buscando-o-insight-de-marca/14096216 aula3-marca-120828111713-phpapp01
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]]> Tue, 28 Aug 2012 11:17:12 GMT https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-3-buscando-o-insight-de-marca/14096216 ursulino@slideshare.net(ursulino) Planejamento de Comunicacao II: Aula 4 - Buscando o insight de MARCA ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula3-marca-120828111713-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 1224 7 https://cdn.slidesharecdn.com/ss_thumbnails/aula3-marca-120828111713-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunicacao II: Aula 2 - Da onde eu sou fui e vim https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-2-historia-contexto-papeis-perfil-e-metodologias/13969066 aula2-120814100848-phpapp01
...sobre historia do planejamento, contexto em que surgiu, papeis e perfil do profissional e pra que servem as metodologias.]]>
...sobre historia do planejamento, contexto em que surgiu, papeis e perfil do profissional e pra que servem as metodologias.]]> Tue, 14 Aug 2012 10:08:46 GMT https://pt.slideshare.net/slideshow/planejamento-de-comunicacao-ii-aula-2-historia-contexto-papeis-perfil-e-metodologias/13969066 ursulino@slideshare.net(ursulino) Planejamento de Comunicacao II: Aula 2 - Da onde eu sou fui e vim ursulino ...sobre historia do planejamento, contexto em que surgiu, papeis e perfil do profissional e pra que servem as metodologias. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula2-120814100848-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ...sobre historia do planejamento, contexto em que surgiu, papeis e perfil do profissional e pra que servem as metodologias.
from AndrÞ{ Ursulino
]]> 1172 11 https://cdn.slidesharecdn.com/ss_thumbnails/aula2-120814100848-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Planejamento de Comunica??o II - Aula1: contrato pedagogico https://pt.slideshare.net/slideshow/aula1-planejamento-de-comunicao-ii-contrato-pedagogico/13939126 aula1-contratopedagogico-120810155453-phpapp02
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]]> Fri, 10 Aug 2012 15:54:52 GMT https://pt.slideshare.net/slideshow/aula1-planejamento-de-comunicao-ii-contrato-pedagogico/13939126 ursulino@slideshare.net(ursulino) Planejamento de Comunica??o II - Aula1: contrato pedagogico ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula1-contratopedagogico-120810155453-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 1218 3 https://cdn.slidesharecdn.com/ss_thumbnails/aula1-contratopedagogico-120810155453-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Gamefica??o: Relacionamento Personalizado Interativo https://pt.slideshare.net/slideshow/gameficao-relacionamento-personalizado-interativo/12691804 palestraamcham-120425172132-phpapp01
Palestra realizada junto com Viktor Busch no COmit¨º de marketing da AmCham em 25 de abril de 2012.]]>
Palestra realizada junto com Viktor Busch no COmit¨º de marketing da AmCham em 25 de abril de 2012.]]> Wed, 25 Apr 2012 17:21:31 GMT https://pt.slideshare.net/slideshow/gameficao-relacionamento-personalizado-interativo/12691804 ursulino@slideshare.net(ursulino) Gamefica??o: Relacionamento Personalizado Interativo ursulino Palestra realizada junto com Viktor Busch no COmit¨º de marketing da AmCham em 25 de abril de 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/palestraamcham-120425172132-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Palestra realizada junto com Viktor Busch no COmit¨º de marketing da AmCham em 25 de abril de 2012.
from AndrÞ{ Ursulino
]]> 730 7 https://cdn.slidesharecdn.com/ss_thumbnails/palestraamcham-120425172132-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Social games WebExpoForum https://pt.slideshare.net/slideshow/social-games-webexpoforum/12066413 socialgameswebexpoforum-120319110008-phpapp01
Apresenta??o relaizada no painel sobre "Marcas e Games Sociais"na edi??o de 2012 do Web Expo Forum.]]>
Apresenta??o relaizada no painel sobre "Marcas e Games Sociais"na edi??o de 2012 do Web Expo Forum.]]> Mon, 19 Mar 2012 11:00:05 GMT https://pt.slideshare.net/slideshow/social-games-webexpoforum/12066413 ursulino@slideshare.net(ursulino) Social games WebExpoForum ursulino Apresenta??o relaizada no painel sobre "Marcas e Games Sociais"na edi??o de 2012 do Web Expo Forum. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialgameswebexpoforum-120319110008-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Apresenta??o relaizada no painel sobre &quot;Marcas e Games Sociais&quot;na edi??o de 2012 do Web Expo Forum.
from AndrÞ{ Ursulino
]]> 422 19 https://cdn.slidesharecdn.com/ss_thumbnails/socialgameswebexpoforum-120319110008-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Construcao de marca pos midiatica https://pt.slideshare.net/slideshow/construcao-de-marca-pos-midiatica/10016205 construodemarcapsmiditica-111103183819-phpapp01
Apresenta??o realizada em evento na ESPM em 01/11/2011, para executivos de marketing da AmBev, sobre disserta??o de mestrado. ]]>
Apresenta??o realizada em evento na ESPM em 01/11/2011, para executivos de marketing da AmBev, sobre disserta??o de mestrado. ]]> Thu, 03 Nov 2011 18:38:17 GMT https://pt.slideshare.net/slideshow/construcao-de-marca-pos-midiatica/10016205 ursulino@slideshare.net(ursulino) Construcao de marca pos midiatica ursulino Apresenta??o realizada em evento na ESPM em 01/11/2011, para executivos de marketing da AmBev, sobre disserta??o de mestrado. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/construodemarcapsmiditica-111103183819-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Apresenta??o realizada em evento na ESPM em 01/11/2011, para executivos de marketing da AmBev, sobre disserta??o de mestrado.
from AndrÞ{ Ursulino
]]> 478 5 https://cdn.slidesharecdn.com/ss_thumbnails/construodemarcapsmiditica-111103183819-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Aula 2 11-1: Marca https://pt.slideshare.net/slideshow/aula-2-111-marca/7328274 aula2-11-1-marca-110320194416-phpapp01
Aula sobre Marca, ministrada para as turmas 6CSO B e C, do 6o semestre do curso de Comunica??o da ESPM/SP.]]>
Aula sobre Marca, ministrada para as turmas 6CSO B e C, do 6o semestre do curso de Comunica??o da ESPM/SP.]]> Sun, 20 Mar 2011 19:44:14 GMT https://pt.slideshare.net/slideshow/aula-2-111-marca/7328274 ursulino@slideshare.net(ursulino) Aula 2 11-1: Marca ursulino Aula sobre Marca, ministrada para as turmas 6CSO B e C, do 6o semestre do curso de Comunica??o da ESPM/SP. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula2-11-1-marca-110320194416-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aula sobre Marca, ministrada para as turmas 6CSO B e C, do 6o semestre do curso de Comunica??o da ESPM/SP.
from AndrÞ{ Ursulino
]]> 608 2 https://cdn.slidesharecdn.com/ss_thumbnails/aula2-11-1-marca-110320194416-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Aula 1 11-1: Gamifica??o https://pt.slideshare.net/slideshow/aula-1-111-gamificao/7015492 aula1-11-1-gamificao-110222074307-phpapp02
1? Aula da Disciplina Abordagens Contempor?neas da Comunica??o Mercadol¨®gica, ministrada para as turmas do 6? semestre do curso de Gradua??o em Comuinica??o da ESPM/SP. Exposi??o do conceito de Homo Ludens, din?micas de jogo e seu impacto e poss¨ªveis usos na gest?o de marcas, no planejmanto de campanhas, em din?micas de sustentabilidade e nos modelos de neg¨®cio.]]>
1? Aula da Disciplina Abordagens Contempor?neas da Comunica??o Mercadol¨®gica, ministrada para as turmas do 6? semestre do curso de Gradua??o em Comuinica??o da ESPM/SP. Exposi??o do conceito de Homo Ludens, din?micas de jogo e seu impacto e poss¨ªveis usos na gest?o de marcas, no planejmanto de campanhas, em din?micas de sustentabilidade e nos modelos de neg¨®cio.]]> Tue, 22 Feb 2011 07:43:04 GMT https://pt.slideshare.net/slideshow/aula-1-111-gamificao/7015492 ursulino@slideshare.net(ursulino) Aula 1 11-1: Gamifica??o ursulino 1? Aula da Disciplina Abordagens Contempor?neas da Comunica??o Mercadol¨®gica, ministrada para as turmas do 6? semestre do curso de Gradua??o em Comuinica??o da ESPM/SP. Exposi??o do conceito de Homo Ludens, din?micas de jogo e seu impacto e poss¨ªveis usos na gest?o de marcas, no planejmanto de campanhas, em din?micas de sustentabilidade e nos modelos de neg¨®cio. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula1-11-1-gamificao-110222074307-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 1? Aula da Disciplina Abordagens Contempor?neas da Comunica??o Mercadol¨®gica, ministrada para as turmas do 6? semestre do curso de Gradua??o em Comuinica??o da ESPM/SP. Exposi??o do conceito de Homo Ludens, din?micas de jogo e seu impacto e poss¨ªveis usos na gest?o de marcas, no planejmanto de campanhas, em din?micas de sustentabilidade e nos modelos de neg¨®cio.
from AndrÞ{ Ursulino
]]> 577 2 https://cdn.slidesharecdn.com/ss_thumbnails/aula1-11-1-gamificao-110222074307-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Contrato pedagogico 2011-1 https://pt.slideshare.net/slideshow/contrato-pedagogico-20111/6936081 contratopedagogico2011-1web-110215113912-phpapp02
Aula de abertura das turmas do 1? semestre de 2011. ]]>
Aula de abertura das turmas do 1? semestre de 2011. ]]> Tue, 15 Feb 2011 11:38:59 GMT https://pt.slideshare.net/slideshow/contrato-pedagogico-20111/6936081 ursulino@slideshare.net(ursulino) Contrato pedagogico 2011-1 ursulino Aula de abertura das turmas do 1? semestre de 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contratopedagogico2011-1web-110215113912-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aula de abertura das turmas do 1? semestre de 2011.
from AndrÞ{ Ursulino
]]> 1093 2 https://cdn.slidesharecdn.com/ss_thumbnails/contratopedagogico2011-1web-110215113912-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Aula Busca da Aten??o - Arqu¨¦tipos https://pt.slideshare.net/slideshow/aula-busca-da-ateno-arqutipos/5189583 aulabuscadaateno22010-2-100913064229-phpapp01
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]]> Mon, 13 Sep 2010 06:42:18 GMT https://pt.slideshare.net/slideshow/aula-busca-da-ateno-arqutipos/5189583 ursulino@slideshare.net(ursulino) Aula Busca da Aten??o - Arqu¨¦tipos ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulabuscadaateno22010-2-100913064229-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 3692 5 https://cdn.slidesharecdn.com/ss_thumbnails/aulabuscadaateno22010-2-100913064229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Constru??o de Marca Pos-midiatica (dissertacao pucsp-cos AndreUrsulino2010) https://pt.slideshare.net/slideshow/construo-de-marca-posmidiatica-dissertacao-pucspcos-andreursulino2010/5185346 construodemarcaps-miditicadissertaopucsp-cosandrursulino2010-100912140614-phpapp01
This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a company¡¯s brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumption behaviour. In the first part the SEARCH FOR ATTENTION a wide view of recent evolutions of the TICs is shown. As a result of that evolution (1) the changes on information and entertainment consumption habits of each person and (2) the appearance of new business and market practices are outstanding. Then, THE BRANDS OF A SUPERFLAT AGE show the practices which have been adopted by the communication and advertisement industry to build brands and successive adaptation that affected those practices due to the appearance of the TICs and the growing difficulty to attract and capture one¡¯s attention. I CONSUME, THEREFORE I EXISTE is the third part of this research focus on the production of subjectivity and the person itself once they assume a new role action on the consumption process and intersections with the brands and the messages advertised. ]]>
This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a company¡¯s brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumption behaviour. In the first part the SEARCH FOR ATTENTION a wide view of recent evolutions of the TICs is shown. As a result of that evolution (1) the changes on information and entertainment consumption habits of each person and (2) the appearance of new business and market practices are outstanding. Then, THE BRANDS OF A SUPERFLAT AGE show the practices which have been adopted by the communication and advertisement industry to build brands and successive adaptation that affected those practices due to the appearance of the TICs and the growing difficulty to attract and capture one¡¯s attention. I CONSUME, THEREFORE I EXISTE is the third part of this research focus on the production of subjectivity and the person itself once they assume a new role action on the consumption process and intersections with the brands and the messages advertised. ]]> Sun, 12 Sep 2010 14:06:00 GMT https://pt.slideshare.net/slideshow/construo-de-marca-posmidiatica-dissertacao-pucspcos-andreursulino2010/5185346 ursulino@slideshare.net(ursulino) Constru??o de Marca Pos-midiatica (dissertacao pucsp-cos AndreUrsulino2010) ursulino This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a company¡¯s brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumption behaviour. In the first part the SEARCH FOR ATTENTION a wide view of recent evolutions of the TICs is shown. As a result of that evolution (1) the changes on information and entertainment consumption habits of each person and (2) the appearance of new business and market practices are outstanding. Then, THE BRANDS OF A SUPERFLAT AGE show the practices which have been adopted by the communication and advertisement industry to build brands and successive adaptation that affected those practices due to the appearance of the TICs and the growing difficulty to attract and capture one¡¯s attention. I CONSUME, THEREFORE I EXISTE is the third part of this research focus on the production of subjectivity and the person itself once they assume a new role action on the consumption process and intersections with the brands and the messages advertised. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/construodemarcaps-miditicadissertaopucsp-cosandrursulino2010-100912140614-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a company¡¯s brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumption behaviour. In the first part the SEARCH FOR ATTENTION a wide view of recent evolutions of the TICs is shown. As a result of that evolution (1) the changes on information and entertainment consumption habits of each person and (2) the appearance of new business and market practices are outstanding. Then, THE BRANDS OF A SUPERFLAT AGE show the practices which have been adopted by the communication and advertisement industry to build brands and successive adaptation that affected those practices due to the appearance of the TICs and the growing difficulty to attract and capture one¡¯s attention. I CONSUME, THEREFORE I EXISTE is the third part of this research focus on the production of subjectivity and the person itself once they assume a new role action on the consumption process and intersections with the brands and the messages advertised.
from AndrÞ{ Ursulino
]]> 2222 7 https://cdn.slidesharecdn.com/ss_thumbnails/construodemarcaps-miditicadissertaopucsp-cosandrursulino2010-100912140614-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Aula Marca P¨®s-Moderna https://pt.slideshare.net/slideshow/aula-marca-2-20102/4990640 aulamarca22010-2-100817084755-phpapp02
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]]> Tue, 17 Aug 2010 08:47:46 GMT https://pt.slideshare.net/slideshow/aula-marca-2-20102/4990640 ursulino@slideshare.net(ursulino) Aula Marca P¨®s-Moderna ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulamarca22010-2-100817084755-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 2229 2 https://cdn.slidesharecdn.com/ss_thumbnails/aulamarca22010-2-100817084755-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Palestra TV.Game - GameDays 2010 UNICSUL https://pt.slideshare.net/slideshow/palestra-tvgame-gamedays-2010-unicsul/4567272 palestraunicsulsliseshare-100621162607-phpapp02
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]]> Mon, 21 Jun 2010 16:21:45 GMT https://pt.slideshare.net/slideshow/palestra-tvgame-gamedays-2010-unicsul/4567272 ursulino@slideshare.net(ursulino) Palestra TV.Game - GameDays 2010 UNICSUL ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/palestraunicsulsliseshare-100621162607-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 327 2 https://cdn.slidesharecdn.com/ss_thumbnails/palestraunicsulsliseshare-100621162607-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Aula Encerramento https://pt.slideshare.net/slideshow/aula-encerramento/2511940 aulaencerramento-091116114853-phpapp02
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]]> Mon, 16 Nov 2009 11:46:06 GMT https://pt.slideshare.net/slideshow/aula-encerramento/2511940 ursulino@slideshare.net(ursulino) Aula Encerramento ursulino <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulaencerramento-091116114853-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from AndrÞ{ Ursulino
]]> 683 2 https://cdn.slidesharecdn.com/ss_thumbnails/aulaencerramento-091116114853-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-ursulino-48x48.jpg?cb=1524521994 Well balanced strategic and execution thinking. Experienced in bridge the gap between brands and consumers, delivering strong and fast results, seeking for innovation to accelerate consistent and permanent growth and strengthen relationship. https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula3sobremarca-130819151638-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/plan-com-ii-2013-2-aula3sobremarca/25392395 [Plan Com II | 2013 2]... https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula2sobreplanejamento-130812092640-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/plan-com-ii-2013-2-aula2sobreplanejamento/25169498 [ESPM-SP | PlanCom II ... https://cdn.slidesharecdn.com/ss_thumbnails/plancomii2013-2aula1contratopedagogico-130804223146-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/plan-com-ii-2013-2-aula1contratopedagogico/24924057 [ESPM-SP - Plan Com II...