際際滷shows by User: uwelucas / http://www.slideshare.net/images/logo.gif 際際滷shows by User: uwelucas / Thu, 14 Oct 2021 13:27:41 GMT 際際滷Share feed for 際際滷shows by User: uwelucas Hakuhodo ghost kitchen branding for Rational AG /slideshow/hakuhodo-ghost-kitchen-branding-for-rational-ag-250444871/250444871 hakuhodoghostkitchenbrandingforrational-211014132741
Hakuhodo's branding philosophy applied to the emerging food service market of Ghost Kitchens. Keynote presentation at Rational AG's virtual Trend Talk 2 event in April 2021.]]>
Hakuhodo's branding philosophy applied to the emerging food service market of Ghost Kitchens. Keynote presentation at Rational AG's virtual Trend Talk 2 event in April 2021.]]> Thu, 14 Oct 2021 13:27:41 GMT /slideshow/hakuhodo-ghost-kitchen-branding-for-rational-ag-250444871/250444871 uwelucas@slideshare.net(uwelucas) Hakuhodo ghost kitchen branding for Rational AG uwelucas Hakuhodo's branding philosophy applied to the emerging food service market of Ghost Kitchens. Keynote presentation at Rational AG's virtual Trend Talk 2 event in April 2021. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hakuhodoghostkitchenbrandingforrational-211014132741-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hakuhodo&#39;s branding philosophy applied to the emerging food service market of Ghost Kitchens. Keynote presentation at Rational AG&#39;s virtual Trend Talk 2 event in April 2021.
Hakuhodo ghost kitchen branding for Rational AG from Uwe Lucas
]]> 79 0 https://cdn.slidesharecdn.com/ss_thumbnails/hakuhodoghostkitchenbrandingforrational-211014132741-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New Brand Rules /slideshow/new-brand-rules/10084668 newbrandrules-111109040719-phpapp01
How brands relate in the age of the networked consumer]]>
How brands relate in the age of the networked consumer]]> Wed, 09 Nov 2011 04:07:17 GMT /slideshow/new-brand-rules/10084668 uwelucas@slideshare.net(uwelucas) New Brand Rules uwelucas How brands relate in the age of the networked consumer <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newbrandrules-111109040719-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How brands relate in the age of the networked consumer
New Brand Rules from Uwe Lucas
]]> 1140 3 https://cdn.slidesharecdn.com/ss_thumbnails/newbrandrules-111109040719-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sharing Surplus: The Brand is a Social Animal /slideshow/sharing-surplus-the-brand-is-a-social-animal/10021742 sharingsurplus-111104034826-phpapp02
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]]> Fri, 04 Nov 2011 03:48:24 GMT /slideshow/sharing-surplus-the-brand-is-a-social-animal/10021742 uwelucas@slideshare.net(uwelucas) Sharing Surplus: The Brand is a Social Animal uwelucas <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sharingsurplus-111104034826-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Sharing Surplus: The Brand is a Social Animal from Uwe Lucas
]]> 475 6 https://cdn.slidesharecdn.com/ss_thumbnails/sharingsurplus-111104034826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 THE LINK The Consumer - Brand Relationship /slideshow/the-link-explorations-into-the-consumer-brand-relationship/4919235 thelinkconsumer-brand-relationship-100807014617-phpapp01
DRAFT FOR DISCUSSION branding is in a personality crisis. What's to be done? Here are a few suggestions]]>
DRAFT FOR DISCUSSION branding is in a personality crisis. What's to be done? Here are a few suggestions]]> Sat, 07 Aug 2010 01:46:14 GMT /slideshow/the-link-explorations-into-the-consumer-brand-relationship/4919235 uwelucas@slideshare.net(uwelucas) THE LINK The Consumer - Brand Relationship uwelucas DRAFT FOR DISCUSSION branding is in a personality crisis. What's to be done? Here are a few suggestions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thelinkconsumer-brand-relationship-100807014617-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DRAFT FOR DISCUSSION branding is in a personality crisis. What&#39;s to be done? Here are a few suggestions
THE LINK The Consumer - Brand Relationship from Uwe Lucas
]]> 3073 12 https://cdn.slidesharecdn.com/ss_thumbnails/thelinkconsumer-brand-relationship-100807014617-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 T-Mobile: The Guided-by-Our-Customers Brand Book /slideshow/tmobile-brand-book/2289313 t-mobilebrandbook-091020033253-phpapp01
Developed during my time at T-Mobile International in 2006, this is another reference brand book from my "archives". (Copyright Deutsche Telekom)]]>
Developed during my time at T-Mobile International in 2006, this is another reference brand book from my "archives". (Copyright Deutsche Telekom)]]> Tue, 20 Oct 2009 03:32:46 GMT /slideshow/tmobile-brand-book/2289313 uwelucas@slideshare.net(uwelucas) T-Mobile: The Guided-by-Our-Customers Brand Book uwelucas Developed during my time at T-Mobile International in 2006, this is another reference brand book from my "archives". (Copyright Deutsche Telekom) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/t-mobilebrandbook-091020033253-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Developed during my time at T-Mobile International in 2006, this is another reference brand book from my &quot;archives&quot;. (Copyright Deutsche Telekom)
T-Mobile: The Guided-by-Our-Customers Brand Book from Uwe Lucas
]]> 5750 4 https://cdn.slidesharecdn.com/ss_thumbnails/t-mobilebrandbook-091020033253-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Poet Software: The All-in-One Brand Book https://es.slideshare.net/uwelucas/poet-software-brandbook poetbrandbookfinal-091020031717-phpapp01
Developed in 2000 during an all-employees off-site in Napa, this is one of the brand books from Lokomotive's "archives" and a reference for our work.]]>
Developed in 2000 during an all-employees off-site in Napa, this is one of the brand books from Lokomotive's "archives" and a reference for our work.]]> Tue, 20 Oct 2009 03:16:34 GMT https://es.slideshare.net/uwelucas/poet-software-brandbook uwelucas@slideshare.net(uwelucas) Poet Software: The All-in-One Brand Book uwelucas Developed in 2000 during an all-employees off-site in Napa, this is one of the brand books from Lokomotive's "archives" and a reference for our work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/poetbrandbookfinal-091020031717-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Developed in 2000 during an all-employees off-site in Napa, this is one of the brand books from Lokomotive&#39;s &quot;archives&quot; and a reference for our work.
from Uwe Lucas
]]> 654 5 https://cdn.slidesharecdn.com/ss_thumbnails/poetbrandbookfinal-091020031717-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Plus 1 Traits Of The New Brands /slideshow/5-plus-1-traits-of-the-new-brands/1889684 5-plus-1-traits-of-the-new-brands-090821070300-phpapp02
5 (+1) Essentials for Brands in the Network Economy]]>
5 (+1) Essentials for Brands in the Network Economy]]> Fri, 21 Aug 2009 07:02:56 GMT /slideshow/5-plus-1-traits-of-the-new-brands/1889684 uwelucas@slideshare.net(uwelucas) 5 Plus 1 Traits Of The New Brands uwelucas 5 (+1) Essentials for Brands in the Network Economy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5-plus-1-traits-of-the-new-brands-090821070300-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 5 (+1) Essentials for Brands in the Network Economy
5 Plus 1 Traits Of The New Brands from Uwe Lucas
]]> 325 2 https://cdn.slidesharecdn.com/ss_thumbnails/5-plus-1-traits-of-the-new-brands-090821070300-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Agency From Scratch /uwelucas/agency-from-scratch agencyfromscratchlarge-090424025811-phpapp01
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.]]>
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.]]> Fri, 24 Apr 2009 02:58:01 GMT /uwelucas/agency-from-scratch uwelucas@slideshare.net(uwelucas) Agency From Scratch uwelucas Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agencyfromscratchlarge-090424025811-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today&#39;s demands on the creative industry. It is not a program about values and missions and other fluffy stuff that&#39;s nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
Agency From Scratch from Uwe Lucas
]]> 5816 24 https://cdn.slidesharecdn.com/ss_thumbnails/agencyfromscratchlarge-090424025811-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BRANDdisCONNECT - Why brands feel uneasy on the web /slideshow/branddisconnect-presentation/913134 branddisconnectwebbyberlinulucas090107-1231853742296736-1
Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web]]>
Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web]]> Tue, 13 Jan 2009 07:38:24 GMT /slideshow/branddisconnect-presentation/913134 uwelucas@slideshare.net(uwelucas) BRANDdisCONNECT - Why brands feel uneasy on the web uwelucas Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/branddisconnectwebbyberlinulucas090107-1231853742296736-1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don&#39;t join the conversation with their customers on the web
BRANDdisCONNECT - Why brands feel uneasy on the web from Uwe Lucas
]]> 1483 13 https://cdn.slidesharecdn.com/ss_thumbnails/branddisconnectwebbyberlinulucas090107-1231853742296736-1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-uwelucas-48x48.jpg?cb=1657272531 www.hakuhodo.de https://cdn.slidesharecdn.com/ss_thumbnails/hakuhodoghostkitchenbrandingforrational-211014132741-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/hakuhodo-ghost-kitchen-branding-for-rational-ag-250444871/250444871 Hakuhodo ghost kitchen... https://cdn.slidesharecdn.com/ss_thumbnails/newbrandrules-111109040719-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/new-brand-rules/10084668 New Brand Rules https://cdn.slidesharecdn.com/ss_thumbnails/sharingsurplus-111104034826-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sharing-surplus-the-brand-is-a-social-animal/10021742 Sharing Surplus: The B...