�ݺ�ߣshows by User: vasumijm

�ݺ�ߣshows by User: vasumijm / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: vasumijm / Wed, 18 Nov 2015 07:01:18 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: vasumijm Luxury brand /slideshow/luxury-brand-55239065/55239065 luxurybrand-151118070118-lva1-app6892
If you're in marketing, then you'll know how important it is that your brand speaks to your customers on an emotional level. When someone feels a strong positive emotional tie with a product, that emotion creates brand loyalty, and this inspires repeat purchase.]]>
If you're in marketing, then you'll know how important it is that your brand speaks to your customers on an emotional level. When someone feels a strong positive emotional tie with a product, that emotion creates brand loyalty, and this inspires repeat purchase.]]> Wed, 18 Nov 2015 07:01:18 GMT /slideshow/luxury-brand-55239065/55239065 vasumijm@slideshare.net(vasumijm) Luxury brand vasumijm If you're in marketing, then you'll know how important it is that your brand speaks to your customers on an emotional level. When someone feels a strong positive emotional tie with a product, that emotion creates brand loyalty, and this inspires repeat purchase. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luxurybrand-151118070118-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> If you're in marketing, then you'll know how important it is that your brand speaks to your customers on an emotional level. When someone feels a strong positive emotional tie with a product, that emotion creates brand loyalty, and this inspires repeat purchase.

Luxury brand from VISHWA VARUN

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0 Economical Importance in Fashion Industry /vasumijm/fashion-business-46891069 fashionbusiness-150411140430-conversion-gate01
Fashion is, Fashion is a popular style in a particular time or practice by definition, change. Success in fashion comes with the ability to grasp and recreate in clothes and accessories the ethereal spirit of the time and voluble desires of customers. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products. The factories manufacture clothes, but consumers buy emotions, hope and dreams. Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives.]]>
Fashion is, Fashion is a popular style in a particular time or practice by definition, change. Success in fashion comes with the ability to grasp and recreate in clothes and accessories the ethereal spirit of the time and voluble desires of customers. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products. The factories manufacture clothes, but consumers buy emotions, hope and dreams. Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives.]]> Sat, 11 Apr 2015 14:04:30 GMT /vasumijm/fashion-business-46891069 vasumijm@slideshare.net(vasumijm) Economical Importance in Fashion Industry vasumijm Fashion is, Fashion is a popular style in a particular time or practice by definition, change. Success in fashion comes with the ability to grasp and recreate in clothes and accessories the ethereal spirit of the time and voluble desires of customers. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products. The factories manufacture clothes, but consumers buy emotions, hope and dreams. Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fashionbusiness-150411140430-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Fashion is, Fashion is a popular style in a particular time or practice by definition, change. Success in fashion comes with the ability to grasp and recreate in clothes and accessories the ethereal spirit of the time and voluble desires of customers. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products. The factories manufacture clothes, but consumers buy emotions, hope and dreams. Fashion retail is typically a consumer goods market. It is characterized by very short product life, fickle consumer preferences, numerous competitors, relatively easy entry and exit, and a myriad of manufacturing, marketing and retail alternatives.

Economical Importance in Fashion Industry from VISHWA VARUN

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0 “Impact of Store Atmospheric & Fixtures on Consumer Behavior” /slideshow/impact-of-store-atmospheric-fixtures-on-consumer-behavior/39899058 vishwainternship-141005164819-conversion-gate01
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved. As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s. Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood. If consumer don’t find product as per need and taste, they go for another brand. So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region. Sales people know better regarding old merchandise which is best seller during previous season.]]>
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved. As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s. Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood. If consumer don’t find product as per need and taste, they go for another brand. So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region. Sales people know better regarding old merchandise which is best seller during previous season.]]> Sun, 05 Oct 2014 16:48:19 GMT /slideshow/impact-of-store-atmospheric-fixtures-on-consumer-behavior/39899058 vasumijm@slideshare.net(vasumijm) “Impact of Store Atmospheric & Fixtures on Consumer Behavior” vasumijm This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved. As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s. Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood. If consumer don’t find product as per need and taste, they go for another brand. So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region. Sales people know better regarding old merchandise which is best seller during previous season. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vishwainternship-141005164819-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved. As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s. Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood. If consumer don’t find product as per need and taste, they go for another brand. So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region. Sales people know better regarding old merchandise which is best seller during previous season.

“Impact of Store Atmospheric & Fixtures on Consumer Behavior” from VISHWA VARUN

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0 Retail Merchandising Strategy for Fashion Merchandise /slideshow/retail-merchandising-strategy-for-fashion-merchandise/37354918 vishwavarun-project-140725075126-phpapp01
Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning. This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware. Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise. The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers. ]]>
Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning. This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware. Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise. The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers. ]]> Fri, 25 Jul 2014 07:51:26 GMT /slideshow/retail-merchandising-strategy-for-fashion-merchandise/37354918 vasumijm@slideshare.net(vasumijm) Retail Merchandising Strategy for Fashion Merchandise vasumijm Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning. This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware. Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise. The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vishwavarun-project-140725075126-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning. This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware. Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise. The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers.

Retail Merchandising Strategy for Fashion Merchandise from VISHWA VARUN

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0 RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA /slideshow/research-on-apparel-fashion-retail-industry-in-india-32537177/32537177 vishwavarun-140320085505-phpapp02
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]]> Thu, 20 Mar 2014 08:55:05 GMT /slideshow/research-on-apparel-fashion-retail-industry-in-india-32537177/32537177 vasumijm@slideshare.net(vasumijm) RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA vasumijm <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vishwavarun-140320085505-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

RESEARCH ON APPAREL FASHION RETAIL INDUSTRY IN INDIA from VISHWA VARUN

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0 VM for MANGO bY-VISHWA VARUN /slideshow/vm-for-mango-byvishwa-varun/32504944 vmpptmango-140319144823-phpapp01
Its a my project to create a theme and and story board with the mood by Inspiration of RED WINE.]]>
Its a my project to create a theme and and story board with the mood by Inspiration of RED WINE.]]> Wed, 19 Mar 2014 14:48:23 GMT /slideshow/vm-for-mango-byvishwa-varun/32504944 vasumijm@slideshare.net(vasumijm) VM for MANGO bY-VISHWA VARUN vasumijm Its a my project to create a theme and and story board with the mood by Inspiration of RED WINE. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vmpptmango-140319144823-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Its a my project to create a theme and and story board with the mood by Inspiration of RED WINE.

VM for MANGO bY-VISHWA VARUN from VISHWA VARUN

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0 RETAIL MARKETING /slideshow/retailing-marketing/9909710 vishwa-13197326768615-phpapp01-111027112644-phpapp01
Its one of my Project Assignment during my studies]]>
Its one of my Project Assignment during my studies]]> Thu, 27 Oct 2011 11:26:20 GMT /slideshow/retailing-marketing/9909710 vasumijm@slideshare.net(vasumijm) RETAIL MARKETING vasumijm Its one of my Project Assignment during my studies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vishwa-13197326768615-phpapp01-111027112644-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Its one of my Project Assignment during my studies

RETAIL MARKETING from VISHWA VARUN

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0 Varun edp /slideshow/varun-edp-7250928/7250928 varunedp-110313124151-phpapp01
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]]> Sun, 13 Mar 2011 12:41:43 GMT /slideshow/varun-edp-7250928/7250928 vasumijm@slideshare.net(vasumijm) Varun edp vasumijm <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/varunedp-110313124151-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Varun edp from VISHWA VARUN

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0 https://cdn.slidesharecdn.com/profile-photo-vasumijm-48x48.jpg?cb=1620917197 I Vishwa Varun Alumnus of Manipal Univesty, Bachelor of Business Administration in Jewellery Design & Management. After my bachelors I worked with Titan Industries as an Intern. Working in Jewellery Industry for 4 years, finally back to Amity University for my Masters in Fashion Retail Management. During my Jewellery Design & Management I learned to transform Jewellery businesses from family business to Organize Corporate Business. Create long term as well as short term brand communication strategies & media planning. Marketing and business planning & strategy formulation for retailers. Coordinating with agencies for Media planning, Market research etc.Planning budgets for the marketing . www.angara.com https://cdn.slidesharecdn.com/ss_thumbnails/luxurybrand-151118070118-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/luxury-brand-55239065/55239065 Luxury brand https://cdn.slidesharecdn.com/ss_thumbnails/fashionbusiness-150411140430-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds vasumijm/fashion-business-46891069 Economical Importance ... https://cdn.slidesharecdn.com/ss_thumbnails/vishwainternship-141005164819-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/impact-of-store-atmospheric-fixtures-on-consumer-behavior/39899058 “Impact of Store Atmos...