ݺߣshows by User: vcochon / http://www.slideshare.net/images/logo.gif ݺߣshows by User: vcochon / Fri, 31 Mar 2023 13:18:17 GMT ݺߣShare feed for ݺߣshows by User: vcochon Presentación de Cochón Vazquez & Asociados - 2.1.23.pdf https://es.slideshare.net/slideshow/presentacin-de-cochn-vazquez-asociados-2123pdf/257040166 presentacindecochnvazquezasociados-2-230331131817-68c2846c
Presentación de la Consultora Internacional Cochón Vazquez & Asociados]]>
Presentación de la Consultora Internacional Cochón Vazquez & Asociados]]> Fri, 31 Mar 2023 13:18:17 GMT https://es.slideshare.net/slideshow/presentacin-de-cochn-vazquez-asociados-2123pdf/257040166 vcochon@slideshare.net(vcochon) Presentación de Cochón Vazquez & Asociados - 2.1.23.pdf vcochon Presentación de la Consultora Internacional Cochón Vazquez & Asociados <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecochnvazquezasociados-2-230331131817-68c2846c-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentación de la Consultora Internacional Cochón Vazquez &amp; Asociados
from Ver坦nica Coch坦n Vazquez
]]> 23 0 https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecochnvazquezasociados-2-230331131817-68c2846c-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Presentación de Casos Sector Lujo & Premium de la Consultora - 31.3.23.pdf https://es.slideshare.net/slideshow/presentacin-de-casos-sector-lujo-premium-de-la-consultora-31323pdf/257040133 presentacindecasossectorlujopremiumdelaconsultora-31-230331131347-ef1bf52e
Presentación de los Casos de Lujo & Premium desarrollados por la consultora]]>
Presentación de los Casos de Lujo & Premium desarrollados por la consultora]]> Fri, 31 Mar 2023 13:13:47 GMT https://es.slideshare.net/slideshow/presentacin-de-casos-sector-lujo-premium-de-la-consultora-31323pdf/257040133 vcochon@slideshare.net(vcochon) Presentación de Casos Sector Lujo & Premium de la Consultora - 31.3.23.pdf vcochon Presentación de los Casos de Lujo & Premium desarrollados por la consultora <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecasossectorlujopremiumdelaconsultora-31-230331131347-ef1bf52e-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentación de los Casos de Lujo &amp; Premium desarrollados por la consultora
from Ver坦nica Coch坦n Vazquez
]]> 17 0 https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecasossectorlujopremiumdelaconsultora-31-230331131347-ef1bf52e-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Learning from luxury /slideshow/learning-from-luxury/77771862 learningfromluxury-170712002233
Luxury concerns all trades]]>
Luxury concerns all trades]]> Wed, 12 Jul 2017 00:22:33 GMT /slideshow/learning-from-luxury/77771862 vcochon@slideshare.net(vcochon) Learning from luxury vcochon Luxury concerns all trades <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/learningfromluxury-170712002233-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Luxury concerns all trades
Learning from luxury from Ver坦nica Coch坦n Vazquez
]]> 118 3 https://cdn.slidesharecdn.com/ss_thumbnails/learningfromluxury-170712002233-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Breaking the rules of Traditional Marketing /slideshow/breaking-the-rules-of-traditional-marketing/76831154 breakingtherulesoftraditionalmarketing-170610225541
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury. ]]>
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury. ]]> Sat, 10 Jun 2017 22:55:41 GMT /slideshow/breaking-the-rules-of-traditional-marketing/76831154 vcochon@slideshare.net(vcochon) Breaking the rules of Traditional Marketing vcochon When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/breakingtherulesoftraditionalmarketing-170610225541-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury. In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury.
Breaking the rules of Traditional Marketing from Ver坦nica Coch坦n Vazquez
]]> 220 2 https://cdn.slidesharecdn.com/ss_thumbnails/breakingtherulesoftraditionalmarketing-170610225541-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Luxury goods report_2014_bain&company /slideshow/luxury-goods-report2014baincompany/49843920 luxurygoodsreport2014baincompany-150625175829-lva1-app6892
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]]> Thu, 25 Jun 2015 17:58:29 GMT /slideshow/luxury-goods-report2014baincompany/49843920 vcochon@slideshare.net(vcochon) Luxury goods report_2014_bain&company vcochon <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luxurygoodsreport2014baincompany-150625175829-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luxury goods report_2014_bain&company from Ver坦nica Coch坦n Vazquez
]]> 1047 5 https://cdn.slidesharecdn.com/ss_thumbnails/luxurygoodsreport2014baincompany-150625175829-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Branded content por Fernando Barrenechea 8 7 13 https://es.slideshare.net/slideshow/branded-content-por-fernando-barrenechea-8-7-13/27753134 brandedcontentfbarrenechea8713-131030162415-phpapp01
Brand Content]]>
Brand Content]]> Wed, 30 Oct 2013 16:24:15 GMT https://es.slideshare.net/slideshow/branded-content-por-fernando-barrenechea-8-7-13/27753134 vcochon@slideshare.net(vcochon) Branded content por Fernando Barrenechea 8 7 13 vcochon Brand Content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandedcontentfbarrenechea8713-131030162415-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand Content
from Ver坦nica Coch坦n Vazquez
]]> 689 2 https://cdn.slidesharecdn.com/ss_thumbnails/brandedcontentfbarrenechea8713-131030162415-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New brand management techniques 2nd part /vcochon/new-brand-management-techniques-2nd-part newbrandmanagementtechniques-2ndpart-130929131542-phpapp02
New brand management techniques]]>
New brand management techniques]]> Sun, 29 Sep 2013 13:15:42 GMT /vcochon/new-brand-management-techniques-2nd-part vcochon@slideshare.net(vcochon) New brand management techniques 2nd part vcochon New brand management techniques <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newbrandmanagementtechniques-2ndpart-130929131542-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New brand management techniques
New brand management techniques 2nd part from Ver坦nica Coch坦n Vazquez
]]> 323 2 https://cdn.slidesharecdn.com/ss_thumbnails/newbrandmanagementtechniques-2ndpart-130929131542-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New brand management techniques 1st part /slideshow/new-brand-management-techniques-1st-part/26242277 newbrandmanagementtechniques-1stpart-130916134654-phpapp01
New brand management techniques]]>
New brand management techniques]]> Mon, 16 Sep 2013 13:46:54 GMT /slideshow/new-brand-management-techniques-1st-part/26242277 vcochon@slideshare.net(vcochon) New brand management techniques 1st part vcochon New brand management techniques <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newbrandmanagementtechniques-1stpart-130916134654-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New brand management techniques
New brand management techniques 1st part from Ver坦nica Coch坦n Vazquez
]]> 619 2 https://cdn.slidesharecdn.com/ss_thumbnails/newbrandmanagementtechniques-1stpart-130916134654-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Material 2 learn, do and growth /slideshow/material-2-learn-do-and-growth/25932122 material2-learndoandgrowth-130905141414-
Plan de Marketing]]>
Plan de Marketing]]> Thu, 05 Sep 2013 14:14:14 GMT /slideshow/material-2-learn-do-and-growth/25932122 vcochon@slideshare.net(vcochon) Material 2 learn, do and growth vcochon Plan de Marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/material2-learndoandgrowth-130905141414--thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Plan de Marketing
Material 2 learn, do and growth from Ver坦nica Coch坦n Vazquez
]]> 788 2 https://cdn.slidesharecdn.com/ss_thumbnails/material2-learndoandgrowth-130905141414--thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Material 1 - Blog - Learn, do and growth /slideshow/material-1-learn-do-and-growth/25571960 material1-learndoandgrowth-130825135305-phpapp01
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]]> Sun, 25 Aug 2013 13:53:05 GMT /slideshow/material-1-learn-do-and-growth/25571960 vcochon@slideshare.net(vcochon) Material 1 - Blog - Learn, do and growth vcochon <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/material1-learndoandgrowth-130825135305-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Material 1 - Blog - Learn, do and growth from Ver坦nica Coch坦n Vazquez
]]> 312 2 https://cdn.slidesharecdn.com/ss_thumbnails/material1-learndoandgrowth-130825135305-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tesis simbiosis entre persona y marca. un nuevo modelo de marketing. (documento final) https://es.slideshare.net/slideshow/tesis-simbiosis-entre-persona-y-marca-un-nuevo-modelo-de-marketing-documento-final/15287536 tesissimbiosisentrepersonaymarca-unnuevomodelodemarketing-documentofinal-121121144742-phpapp01
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]]> Wed, 21 Nov 2012 14:47:41 GMT https://es.slideshare.net/slideshow/tesis-simbiosis-entre-persona-y-marca-un-nuevo-modelo-de-marketing-documento-final/15287536 vcochon@slideshare.net(vcochon) Tesis simbiosis entre persona y marca. un nuevo modelo de marketing. (documento final) vcochon <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tesissimbiosisentrepersonaymarca-unnuevomodelodemarketing-documentofinal-121121144742-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Ver坦nica Coch坦n Vazquez
]]> 3039 3 https://cdn.slidesharecdn.com/ss_thumbnails/tesissimbiosisentrepersonaymarca-unnuevomodelodemarketing-documentofinal-121121144742-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-vcochon-48x48.jpg?cb=1680269118 Huge experience in leading companies across the world in the Marketing area in both American and European markets. Specialized in creating successful strategies for a wide range of global companies. Focus on strategic restructuring of brands from a different approach which involves the last management techniques. Particularly implied with luxury business trends. Passionate for new challenges, innovation and creativity. Curious and energetic. I´m eager to work in environments where I can learn, create and communicate valuable experiences and knowledge. www.cochonvazquezyasoc.com https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecochnvazquezasociados-2-230331131817-68c2846c-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presentacin-de-cochn-vazquez-asociados-2123pdf/257040166 Presentación de Cochón... https://cdn.slidesharecdn.com/ss_thumbnails/presentacindecasossectorlujopremiumdelaconsultora-31-230331131347-ef1bf52e-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presentacin-de-casos-sector-lujo-premium-de-la-consultora-31323pdf/257040133 Presentación de Casos ... https://cdn.slidesharecdn.com/ss_thumbnails/learningfromluxury-170712002233-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/learning-from-luxury/77771862 Learning from luxury