ºÝºÝߣshows by User: vincevader / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: vincevader / Sun, 02 Apr 2017 14:57:53 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: vincevader Advergames: games as marketing tools ? /slideshow/advergames-games-as-marketing-tools/74185693 apresentabdp-170402145753
The contemporary multiplatform environment, connecting many different devices, became a privileged ambient for advertising and marketing campaigns. In this context, it is also possible to cast a message for a brand, product or service using a ludic language through a gaming format. Acknowledging the prominence of digital networks and entertainment in today¡¯s mediapolis (Silverstone, 2007), games can be considered an ideal tool for branding and marketing campaigns. In this paper, we seek to analyze ¡°advergames¡± ¨C games developed specifically for communication and marketing purposes. Based on academic studies on communication and consumer culture, with special emphasis on digital marketing and games, our empirical research was done by the use of virtual ethnographic approach (Hine, 2000; Hine, 2005; Kozinets, 2009) and bibliographic approach. Our main objective in this paper is to discuss the essential features of this category of games and the most important points, to create an effective advergame. We have selected examples from different companies to illustrate our discussion. We also interviewed professionals from marketing and games area to understand and demonstrate how a game could be a marketing tool. It is important to highlight that, in this context, video games should be considered not only a product, but a media platform for advertising.]]>

The contemporary multiplatform environment, connecting many different devices, became a privileged ambient for advertising and marketing campaigns. In this context, it is also possible to cast a message for a brand, product or service using a ludic language through a gaming format. Acknowledging the prominence of digital networks and entertainment in today¡¯s mediapolis (Silverstone, 2007), games can be considered an ideal tool for branding and marketing campaigns. In this paper, we seek to analyze ¡°advergames¡± ¨C games developed specifically for communication and marketing purposes. Based on academic studies on communication and consumer culture, with special emphasis on digital marketing and games, our empirical research was done by the use of virtual ethnographic approach (Hine, 2000; Hine, 2005; Kozinets, 2009) and bibliographic approach. Our main objective in this paper is to discuss the essential features of this category of games and the most important points, to create an effective advergame. We have selected examples from different companies to illustrate our discussion. We also interviewed professionals from marketing and games area to understand and demonstrate how a game could be a marketing tool. It is important to highlight that, in this context, video games should be considered not only a product, but a media platform for advertising.]]>
Sun, 02 Apr 2017 14:57:53 GMT /slideshow/advergames-games-as-marketing-tools/74185693 vincevader@slideshare.net(vincevader) Advergames: games as marketing tools ? vincevader The contemporary multiplatform environment, connecting many different devices, became a privileged ambient for advertising and marketing campaigns. In this context, it is also possible to cast a message for a brand, product or service using a ludic language through a gaming format. Acknowledging the prominence of digital networks and entertainment in today¡¯s mediapolis (Silverstone, 2007), games can be considered an ideal tool for branding and marketing campaigns. In this paper, we seek to analyze ¡°advergames¡± ¨C games developed specifically for communication and marketing purposes. Based on academic studies on communication and consumer culture, with special emphasis on digital marketing and games, our empirical research was done by the use of virtual ethnographic approach (Hine, 2000; Hine, 2005; Kozinets, 2009) and bibliographic approach. Our main objective in this paper is to discuss the essential features of this category of games and the most important points, to create an effective advergame. We have selected examples from different companies to illustrate our discussion. We also interviewed professionals from marketing and games area to understand and demonstrate how a game could be a marketing tool. It is important to highlight that, in this context, video games should be considered not only a product, but a media platform for advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apresentabdp-170402145753-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The contemporary multiplatform environment, connecting many different devices, became a privileged ambient for advertising and marketing campaigns. In this context, it is also possible to cast a message for a brand, product or service using a ludic language through a gaming format. Acknowledging the prominence of digital networks and entertainment in today¡¯s mediapolis (Silverstone, 2007), games can be considered an ideal tool for branding and marketing campaigns. In this paper, we seek to analyze ¡°advergames¡± ¨C games developed specifically for communication and marketing purposes. Based on academic studies on communication and consumer culture, with special emphasis on digital marketing and games, our empirical research was done by the use of virtual ethnographic approach (Hine, 2000; Hine, 2005; Kozinets, 2009) and bibliographic approach. Our main objective in this paper is to discuss the essential features of this category of games and the most important points, to create an effective advergame. We have selected examples from different companies to illustrate our discussion. We also interviewed professionals from marketing and games area to understand and demonstrate how a game could be a marketing tool. It is important to highlight that, in this context, video games should be considered not only a product, but a media platform for advertising.
Advergames: games as marketing tools from vincevader
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Wearable technology: communication and marketing in the Internet of Things /slideshow/wearable-technology-communication-and-marketing-in-the-internet-of-things/61106231 presentation-160419173125
Paneur¨®pska vysok¨¢ ?kola - April 21th]]>

Paneur¨®pska vysok¨¢ ?kola - April 21th]]>
Tue, 19 Apr 2016 17:31:25 GMT /slideshow/wearable-technology-communication-and-marketing-in-the-internet-of-things/61106231 vincevader@slideshare.net(vincevader) Wearable technology: communication and marketing in the Internet of Things vincevader Paneur¨®pska vysok¨¢ ?kola - April 21th <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation-160419173125-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Paneur¨®pska vysok¨¢ ?kola - April 21th
Wearable technology: communication and marketing in the Internet of Things from vincevader
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Game Interface Design /slideshow/game-interface-design-60770210/60770210 presentation-160411181018
Class presented at Charles University (Prague/Czech Republic) - April 18th, 2016.]]>

Class presented at Charles University (Prague/Czech Republic) - April 18th, 2016.]]>
Mon, 11 Apr 2016 18:10:18 GMT /slideshow/game-interface-design-60770210/60770210 vincevader@slideshare.net(vincevader) Game Interface Design vincevader Class presented at Charles University (Prague/Czech Republic) - April 18th, 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation-160411181018-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Class presented at Charles University (Prague/Czech Republic) - April 18th, 2016.
Game Interface Design from vincevader
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E3 2014 pics /slideshow/e3-2014-pics/35875447 e3pics-140614161624-phpapp02
Some images from Electronic Entertainment Expo (E3) 2014 - Los Angeles/CA.]]>

Some images from Electronic Entertainment Expo (E3) 2014 - Los Angeles/CA.]]>
Sat, 14 Jun 2014 16:16:24 GMT /slideshow/e3-2014-pics/35875447 vincevader@slideshare.net(vincevader) E3 2014 pics vincevader Some images from Electronic Entertainment Expo (E3) 2014 - Los Angeles/CA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e3pics-140614161624-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some images from Electronic Entertainment Expo (E3) 2014 - Los Angeles/CA.
E3 2014 pics from vincevader
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ECOLOGICAL CONCEPTS IN A BOARD GAME: How to discuss serious causes using ludic interfaces /slideshow/ecological-concepts-in-a-board-game-how-to-discuss-serious-causes-using-ludic-interfaces/26007656 presentation-130908201224-
We seek to analyze the use of game mechanics, ludic concepts, and game thinking applied to a brazilian board game with ecological theme named Climate Game. This game uses a playful and ludic interface to cast a message for a serious cause, and works with ideas about global warming in a fun/educational way.]]>

We seek to analyze the use of game mechanics, ludic concepts, and game thinking applied to a brazilian board game with ecological theme named Climate Game. This game uses a playful and ludic interface to cast a message for a serious cause, and works with ideas about global warming in a fun/educational way.]]>
Sun, 08 Sep 2013 20:12:24 GMT /slideshow/ecological-concepts-in-a-board-game-how-to-discuss-serious-causes-using-ludic-interfaces/26007656 vincevader@slideshare.net(vincevader) ECOLOGICAL CONCEPTS IN A BOARD GAME: How to discuss serious causes using ludic interfaces vincevader We seek to analyze the use of game mechanics, ludic concepts, and game thinking applied to a brazilian board game with ecological theme named Climate Game. This game uses a playful and ludic interface to cast a message for a serious cause, and works with ideas about global warming in a fun/educational way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation-130908201224--thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We seek to analyze the use of game mechanics, ludic concepts, and game thinking applied to a brazilian board game with ecological theme named Climate Game. This game uses a playful and ludic interface to cast a message for a serious cause, and works with ideas about global warming in a fun/educational way.
ECOLOGICAL CONCEPTS IN A BOARD GAME: How to discuss serious causes using ludic interfaces from vincevader
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Presentation Antwerp & Copenhagen (November 2012) /slideshow/presentation-antwerp-copenhagen-november-2012/15024196 presentationac-121104191949-phpapp02
A brief presentation to the University of Antwerp & University of Copenhagen.]]>

A brief presentation to the University of Antwerp & University of Copenhagen.]]>
Sun, 04 Nov 2012 19:19:48 GMT /slideshow/presentation-antwerp-copenhagen-november-2012/15024196 vincevader@slideshare.net(vincevader) Presentation Antwerp & Copenhagen (November 2012) vincevader A brief presentation to the University of Antwerp & University of Copenhagen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationac-121104191949-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief presentation to the University of Antwerp &amp; University of Copenhagen.
Presentation Antwerp & Copenhagen (November 2012) from vincevader
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Mobile Business & Convergence https://pt.slideshare.net/slideshow/mobile-business-convergence/14360860 aulamobile-120920112237-phpapp02
Conceitos essenciais sobre mobile business e converg¨ºncia. Atualizado com conte¨²do de Cannes Lions 2012.]]>

Conceitos essenciais sobre mobile business e converg¨ºncia. Atualizado com conte¨²do de Cannes Lions 2012.]]>
Thu, 20 Sep 2012 11:22:31 GMT https://pt.slideshare.net/slideshow/mobile-business-convergence/14360860 vincevader@slideshare.net(vincevader) Mobile Business & Convergence vincevader Conceitos essenciais sobre mobile business e converg¨ºncia. Atualizado com conte¨²do de Cannes Lions 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulamobile-120920112237-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conceitos essenciais sobre mobile business e converg¨ºncia. Atualizado com conte¨²do de Cannes Lions 2012.
from vincevader
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Arquitetura de Informa??o - Aulas 04 e 05 https://pt.slideshare.net/slideshow/arquitetura-de-informao-aulas-04-e-05-14043362/14043362 aula-120822143808-phpapp01
Conceitos b¨¢sicos de arquitetura de informa??o e ferramentas como sitemap e wireframe.]]>

Conceitos b¨¢sicos de arquitetura de informa??o e ferramentas como sitemap e wireframe.]]>
Wed, 22 Aug 2012 14:38:06 GMT https://pt.slideshare.net/slideshow/arquitetura-de-informao-aulas-04-e-05-14043362/14043362 vincevader@slideshare.net(vincevader) Arquitetura de Informa??o - Aulas 04 e 05 vincevader Conceitos b¨¢sicos de arquitetura de informa??o e ferramentas como sitemap e wireframe. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula-120822143808-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conceitos b¨¢sicos de arquitetura de informa??o e ferramentas como sitemap e wireframe.
from vincevader
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Cria??o Digital - Aulas 02 e 03 https://pt.slideshare.net/slideshow/criao-digital-aulas-02-e-03/13916425 aula0203-120808174226-phpapp02
Aulas introdut¨®rias ao curso de Cria??o Digital de quarto semestre da ESPM.]]>

Aulas introdut¨®rias ao curso de Cria??o Digital de quarto semestre da ESPM.]]>
Wed, 08 Aug 2012 17:42:24 GMT https://pt.slideshare.net/slideshow/criao-digital-aulas-02-e-03/13916425 vincevader@slideshare.net(vincevader) Cria??o Digital - Aulas 02 e 03 vincevader Aulas introdut¨®rias ao curso de Cria??o Digital de quarto semestre da ESPM. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aula0203-120808174226-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aulas introdut¨®rias ao curso de Cria??o Digital de quarto semestre da ESPM.
from vincevader
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Curso de Cria??o e Desenvolvimento de Games (ESPM - Porto Alegre) https://pt.slideshare.net/slideshow/curso-de-criao-e-desenvolvimento-de-games-espm-porto-alegre/13002045 slideshare-120520121341-phpapp01
Material utilizado no segundo encontro do Curso de Cria??o e Desenvolvimento de Games, ministrado na unidade de POrto Alegre da ESPM em 26/05/2012.]]>

Material utilizado no segundo encontro do Curso de Cria??o e Desenvolvimento de Games, ministrado na unidade de POrto Alegre da ESPM em 26/05/2012.]]>
Sun, 20 May 2012 12:13:38 GMT https://pt.slideshare.net/slideshow/curso-de-criao-e-desenvolvimento-de-games-espm-porto-alegre/13002045 vincevader@slideshare.net(vincevader) Curso de Cria??o e Desenvolvimento de Games (ESPM - Porto Alegre) vincevader Material utilizado no segundo encontro do Curso de Cria??o e Desenvolvimento de Games, ministrado na unidade de POrto Alegre da ESPM em 26/05/2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshare-120520121341-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Material utilizado no segundo encontro do Curso de Cria??o e Desenvolvimento de Games, ministrado na unidade de POrto Alegre da ESPM em 26/05/2012.
from vincevader
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Ludic Interfaces /slideshow/ludic-interfaces/9994876 interfacesludicas-111102120107-phpapp01
A brief presentation about impacts of ludic interfaces in contemporary world and the importance of the Design in this context. ]]>

A brief presentation about impacts of ludic interfaces in contemporary world and the importance of the Design in this context. ]]>
Wed, 02 Nov 2011 12:01:05 GMT /slideshow/ludic-interfaces/9994876 vincevader@slideshare.net(vincevader) Ludic Interfaces vincevader A brief presentation about impacts of ludic interfaces in contemporary world and the importance of the Design in this context. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interfacesludicas-111102120107-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief presentation about impacts of ludic interfaces in contemporary world and the importance of the Design in this context.
Ludic Interfaces from vincevader
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Using a game as an advertising piece for a brazilian politics campaign (DIGRA 2011) /slideshow/using-a-game-as-an-advertising-piece-for-a-brazilian-politics-campaign-digra-2011/9418981 press-110925231529-phpapp02
In this presentation we seek to analyze the use of a game as an advertising piece for a brazilian politics campaign. We discuss the impact of a game in the mediatic scene of internet and how important it can be for a new political scene in the contemporary world.]]>

In this presentation we seek to analyze the use of a game as an advertising piece for a brazilian politics campaign. We discuss the impact of a game in the mediatic scene of internet and how important it can be for a new political scene in the contemporary world.]]>
Sun, 25 Sep 2011 23:15:27 GMT /slideshow/using-a-game-as-an-advertising-piece-for-a-brazilian-politics-campaign-digra-2011/9418981 vincevader@slideshare.net(vincevader) Using a game as an advertising piece for a brazilian politics campaign (DIGRA 2011) vincevader In this presentation we seek to analyze the use of a game as an advertising piece for a brazilian politics campaign. We discuss the impact of a game in the mediatic scene of internet and how important it can be for a new political scene in the contemporary world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/press-110925231529-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation we seek to analyze the use of a game as an advertising piece for a brazilian politics campaign. We discuss the impact of a game in the mediatic scene of internet and how important it can be for a new political scene in the contemporary world.
Using a game as an advertising piece for a brazilian politics campaign (DIGRA 2011) from vincevader
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Formatos de publicidade para web: algumas solu??es https://pt.slideshare.net/slideshow/formatos-de-publicidade-para-web-algumas-solues/9027065 formatosgoogle-110826163202-phpapp01
Banners, links patrocinados, SEO.]]>

Banners, links patrocinados, SEO.]]>
Fri, 26 Aug 2011 16:32:00 GMT https://pt.slideshare.net/slideshow/formatos-de-publicidade-para-web-algumas-solues/9027065 vincevader@slideshare.net(vincevader) Formatos de publicidade para web: algumas solu??es vincevader Banners, links patrocinados, SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/formatosgoogle-110826163202-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Banners, links patrocinados, SEO.
from vincevader
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Gamification, Gaming Concepts & Game Design https://pt.slideshare.net/slideshow/gamification-gaming-concepts-game-design/7975212 gamepresentationport-110515205523-phpapp01
A presentation about Gamification and Game Design. Gamification is fundamentally rewriting the rules of engagement for product design and marketing. Game design is a process of: Imagining a game // Defining how it works // Describing the elements that are going to be part of the game (concept, art, foundation) // Passing these data on to the team that will produce it.]]>

A presentation about Gamification and Game Design. Gamification is fundamentally rewriting the rules of engagement for product design and marketing. Game design is a process of: Imagining a game // Defining how it works // Describing the elements that are going to be part of the game (concept, art, foundation) // Passing these data on to the team that will produce it.]]>
Sun, 15 May 2011 20:55:18 GMT https://pt.slideshare.net/slideshow/gamification-gaming-concepts-game-design/7975212 vincevader@slideshare.net(vincevader) Gamification, Gaming Concepts & Game Design vincevader A presentation about Gamification and Game Design. Gamification is fundamentally rewriting the rules of engagement for product design and marketing. Game design is a process of: Imagining a game // Defining how it works // Describing the elements that are going to be part of the game (concept, art, foundation) // Passing these data on to the team that will produce it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gamepresentationport-110515205523-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation about Gamification and Game Design. Gamification is fundamentally rewriting the rules of engagement for product design and marketing. Game design is a process of: Imagining a game // Defining how it works // Describing the elements that are going to be part of the game (concept, art, foundation) // Passing these data on to the team that will produce it.
from vincevader
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Workshop na WMcCann https://pt.slideshare.net/slideshow/workshop-na-wmccann/7836620 wapresentaslide-110504141744-phpapp01
Short presentation for WMcCann Agency (Brazil - S?o Paulo/Rio de Janeiro).]]>

Short presentation for WMcCann Agency (Brazil - S?o Paulo/Rio de Janeiro).]]>
Wed, 04 May 2011 14:17:42 GMT https://pt.slideshare.net/slideshow/workshop-na-wmccann/7836620 vincevader@slideshare.net(vincevader) Workshop na WMcCann vincevader Short presentation for WMcCann Agency (Brazil - S?o Paulo/Rio de Janeiro). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wapresentaslide-110504141744-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Short presentation for WMcCann Agency (Brazil - S?o Paulo/Rio de Janeiro).
from vincevader
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Workshop DDB Magyarorsz¨¢g /slideshow/workshop-ddb-magyarorszg/5355738 advergame2010-101004152401-phpapp01
A short presentation about advergames and ARGs.]]>

A short presentation about advergames and ARGs.]]>
Mon, 04 Oct 2010 15:23:48 GMT /slideshow/workshop-ddb-magyarorszg/5355738 vincevader@slideshare.net(vincevader) Workshop DDB Magyarorsz¨¢g vincevader A short presentation about advergames and ARGs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advergame2010-101004152401-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short presentation about advergames and ARGs.
Workshop DDB Magyarorszßµg from vincevader
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Workshop Fischer https://pt.slideshare.net/slideshow/workshop-fischer/5111004 apresenta-100901235932-phpapp02
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Tue, 10 Aug 2010 18:36:26 GMT https://pt.slideshare.net/slideshow/aulas-03-e-04-arquitetura-de-informao/4940166 vincevader@slideshare.net(vincevader) Aulas 03 e 04 - Arquitetura de Informa??o vincevader Introdu??o aos conceitos iniciais de arquitetura de informa??o (sitemaps, blue prints, wireframes, card sorting, etc.) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulaarqinf2010light-100810183634-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Introdu??o aos conceitos iniciais de arquitetura de informa??o (sitemaps, blue prints, wireframes, card sorting, etc.)
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Fri, 09 Apr 2010 20:26:06 GMT https://pt.slideshare.net/slideshow/advergame-arg-presentation/3679076 vincevader@slideshare.net(vincevader) Advergame Arg Presentation vincevader Apresenta??o feita na ESPM Porto Alegre em 08/04/2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/advergameargpres-100409202626-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Apresenta??o feita na ESPM Porto Alegre em 08/04/2010
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