�ݺ�ߣshows by User: vinoaj

�ݺ�ߣshows by User: vinoaj / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: vinoaj / Sun, 04 Mar 2018 08:24:33 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: vinoaj You are Not So Smart: The Data Analyst's Guide /slideshow/you-are-not-so-smart-the-data-analysts-guide/89549462 2018-02-24-youarenotsosmartthedataanalystsguide-measurecampmelbourne-180304082433
Cognitive biases and mental heuristics lead us to behave irrationally. This talk focuses on how you can become a better data analyst by navigating around yours and your stakeholders' cognitive biases. Inspired by the book "You Are Not So Smart" by David McRaney.]]>
Cognitive biases and mental heuristics lead us to behave irrationally. This talk focuses on how you can become a better data analyst by navigating around yours and your stakeholders' cognitive biases. Inspired by the book "You Are Not So Smart" by David McRaney.]]> Sun, 04 Mar 2018 08:24:33 GMT /slideshow/you-are-not-so-smart-the-data-analysts-guide/89549462 vinoaj@slideshare.net(vinoaj) You are Not So Smart: The Data Analyst's Guide vinoaj Cognitive biases and mental heuristics lead us to behave irrationally. This talk focuses on how you can become a better data analyst by navigating around yours and your stakeholders' cognitive biases. Inspired by the book "You Are Not So Smart" by David McRaney. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018-02-24-youarenotsosmartthedataanalystsguide-measurecampmelbourne-180304082433-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cognitive biases and mental heuristics lead us to behave irrationally. This talk focuses on how you can become a better data analyst by navigating around yours and your stakeholders' cognitive biases. Inspired by the book "You Are Not So Smart" by David McRaney.

You are Not So Smart: The Data Analyst's Guide from Vinoaj Vijeyakumaar

]]> 653 10 https://cdn.slidesharecdn.com/ss_thumbnails/2018-02-24-youarenotsosmartthedataanalystsguide-measurecampmelbourne-180304082433-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 2014 10-10 ThinkPerformance Hong Kong - sparkline - Vinoaj Vijeyakumaar /slideshow/2014-1010-thinkperformance-hong-kong-sparkline-vinoaj-vijeyakumaar/40184788 2014-10-10thinkperformancehk-sparkline-vinoajvijeyakumaar-141013012543-conversion-gate01
Best practices for digital measurement, and an introduction to cross-device attribution reports in Google Analytics. ]]>
Best practices for digital measurement, and an introduction to cross-device attribution reports in Google Analytics. ]]> Mon, 13 Oct 2014 01:25:43 GMT /slideshow/2014-1010-thinkperformance-hong-kong-sparkline-vinoaj-vijeyakumaar/40184788 vinoaj@slideshare.net(vinoaj) 2014 10-10 ThinkPerformance Hong Kong - sparkline - Vinoaj Vijeyakumaar vinoaj Best practices for digital measurement, and an introduction to cross-device attribution reports in Google Analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-10-10thinkperformancehk-sparkline-vinoajvijeyakumaar-141013012543-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Best practices for digital measurement, and an introduction to cross-device attribution reports in Google Analytics.

2014 10-10 ThinkPerformance Hong Kong - sparkline - Vinoaj Vijeyakumaar from Vinoaj Vijeyakumaar

]]> 1269 2 https://cdn.slidesharecdn.com/ss_thumbnails/2014-10-10thinkperformancehk-sparkline-vinoajvijeyakumaar-141013012543-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 2014 09-10-12 Building Customer Profiles - Move from clicks to faces /slideshow/2014-091012-building-customer-profiles-gauc-sydney-melbourne/38996236 2014-09-10-12buildingcustomerprofiles-gaucsydneymelbourne-140911210206-phpapp02
Web analytics tools are great for investigating user behaviour - however traditionally it doesn't give us the full face of the user. We look at how we can start to put a face to our users by using Google Analytics' demographic reports. This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in September 2014.]]>
Web analytics tools are great for investigating user behaviour - however traditionally it doesn't give us the full face of the user. We look at how we can start to put a face to our users by using Google Analytics' demographic reports. This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in September 2014.]]> Thu, 11 Sep 2014 21:02:06 GMT /slideshow/2014-091012-building-customer-profiles-gauc-sydney-melbourne/38996236 vinoaj@slideshare.net(vinoaj) 2014 09-10-12 Building Customer Profiles - Move from clicks to faces vinoaj Web analytics tools are great for investigating user behaviour - however traditionally it doesn't give us the full face of the user. We look at how we can start to put a face to our users by using Google Analytics' demographic reports. This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in September 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-10-12buildingcustomerprofiles-gaucsydneymelbourne-140911210206-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Web analytics tools are great for investigating user behaviour - however traditionally it doesn't give us the full face of the user. We look at how we can start to put a face to our users by using Google Analytics' demographic reports. This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in September 2014.

2014 09-10-12 Building Customer Profiles - Move from clicks to faces from Vinoaj Vijeyakumaar

]]> 2858 2 https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-10-12buildingcustomerprofiles-gaucsydneymelbourne-140911210206-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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1 Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013-06-19-21 /slideshow/multi-touch-attribution-attribution-modeling-gauc-sydney-melbourne-2013061921/23262210 multi-touch-20attribution-20-26-20attribution-20modeling-20-20gauc-20sydney-20melbourne-20-202013-06-19-21-20-28public-29-130620205011-phpapp02
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.]]>
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.]]> Thu, 20 Jun 2013 20:50:11 GMT /slideshow/multi-touch-attribution-attribution-modeling-gauc-sydney-melbourne-2013061921/23262210 vinoaj@slideshare.net(vinoaj) Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013-06-19-21 vinoaj This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/multi-touch-20attribution-20-26-20attribution-20modeling-20-20gauc-20sydney-20melbourne-20-202013-06-19-21-20-28public-29-130620205011-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.

Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013-06-19-21 from Vinoaj Vijeyakumaar

]]> 4584 13 https://cdn.slidesharecdn.com/ss_thumbnails/multi-touch-20attribution-20-26-20attribution-20modeling-20-20gauc-20sydney-20melbourne-20-202013-06-19-21-20-28public-29-130620205011-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - 2012-11-20 /slideshow/overcoming-the-seduction-of-data-alphaterra-digital-marketing-conference-20121120/15260346 alphaterra-overcomingtheseductionofdata-vinoajvijeyakumaar-2012-11-20fordistributionreduced-121120032638-phpapp02
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.]]>
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.]]> Tue, 20 Nov 2012 03:26:36 GMT /slideshow/overcoming-the-seduction-of-data-alphaterra-digital-marketing-conference-20121120/15260346 vinoaj@slideshare.net(vinoaj) Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - 2012-11-20 vinoaj This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alphaterra-overcomingtheseductionofdata-vinoajvijeyakumaar-2012-11-20fordistributionreduced-121120032638-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.

Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - 2012-11-20 from Vinoaj Vijeyakumaar

]]> 2119 7 https://cdn.slidesharecdn.com/ss_thumbnails/alphaterra-overcomingtheseductionofdata-vinoajvijeyakumaar-2012-11-20fordistributionreduced-121120032638-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 5 steps to measurement success - gThailand - 2012-10-25 /slideshow/5-steps-to-measurement-success-gthailand-20121025/14880426 gthailand-5stepstomeasurementsuccess-2012-10-25-121025053416-phpapp01
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market. This presentation outlines 5 steps to measurement success (with Google Analytics): 1. Correctly identifying and defining goals 2. Segmenting data to unearth hidden trends 3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels 4. Monitoring daily changes with Intelligence Events 5. Take action on your insights. Growth can only be achieved with action.]]>
This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market. This presentation outlines 5 steps to measurement success (with Google Analytics): 1. Correctly identifying and defining goals 2. Segmenting data to unearth hidden trends 3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels 4. Monitoring daily changes with Intelligence Events 5. Take action on your insights. Growth can only be achieved with action.]]> Thu, 25 Oct 2012 05:34:16 GMT /slideshow/5-steps-to-measurement-success-gthailand-20121025/14880426 vinoaj@slideshare.net(vinoaj) 5 steps to measurement success - gThailand - 2012-10-25 vinoaj This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market. This presentation outlines 5 steps to measurement success (with Google Analytics): 1. Correctly identifying and defining goals 2. Segmenting data to unearth hidden trends 3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels 4. Monitoring daily changes with Intelligence Events 5. Take action on your insights. Growth can only be achieved with action. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gthailand-5stepstomeasurementsuccess-2012-10-25-121025053416-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given at gThailand on 25 Oct 2012 in Bangkok, Thailand. gThailand was a Google-run event evangelising digital marketing solutions to SMBs in the market. This presentation outlines 5 steps to measurement success (with Google Analytics): 1. Correctly identifying and defining goals 2. Segmenting data to unearth hidden trends 3. Understanding multi-visit behaviour with Google Analytics Multi-Channel Funnels 4. Monitoring daily changes with Intelligence Events 5. Take action on your insights. Growth can only be achieved with action.

5 steps to measurement success - gThailand - 2012-10-25 from Vinoaj Vijeyakumaar

]]> 1338 3 https://cdn.slidesharecdn.com/ss_thumbnails/gthailand-5stepstomeasurementsuccess-2012-10-25-121025053416-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur /slideshow/measuring-your-way-towards-a-successful-application-20121004-google-developer-group-devfest-kuala-lumpur/14585760 gdgdevfestkl-measuringyourwaytowardsasuccessfulapplication-2012-10-04fordistributionspeakernotes-121004044455-phpapp01
This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia. This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.]]>
This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia. This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.]]> Thu, 04 Oct 2012 04:44:53 GMT /slideshow/measuring-your-way-towards-a-successful-application-20121004-google-developer-group-devfest-kuala-lumpur/14585760 vinoaj@slideshare.net(vinoaj) Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur vinoaj This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia. This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gdgdevfestkl-measuringyourwaytowardsasuccessfulapplication-2012-10-04fordistributionspeakernotes-121004044455-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia. This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.

Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur from Vinoaj Vijeyakumaar

]]> 2019 3 https://cdn.slidesharecdn.com/ss_thumbnails/gdgdevfestkl-measuringyourwaytowardsasuccessfulapplication-2012-10-04fordistributionspeakernotes-121004044455-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Navigating Uncertainty through Data /slideshow/navigating-uncertainty-through-data/14497522 navigatinguncertaintythroughdatafordistributionspeakernotes-120927224746-phpapp02
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.]]>
Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.]]> Thu, 27 Sep 2012 22:47:42 GMT /slideshow/navigating-uncertainty-through-data/14497522 vinoaj@slideshare.net(vinoaj) Navigating Uncertainty through Data vinoaj Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/navigatinguncertaintythroughdatafordistributionspeakernotes-120927224746-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.

Navigating Uncertainty through Data from Vinoaj Vijeyakumaar

]]> 966 4 https://cdn.slidesharecdn.com/ss_thumbnails/navigatinguncertaintythroughdatafordistributionspeakernotes-120927224746-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27 /slideshow/tedx-johnson-johnson-building-great-user-experience-with-data-20120327/12241196 jnjtedx-buildinggreatuserexperiencewithdata-2012-03-27-120401045439-phpapp02
A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.]]>
A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.]]> Sun, 01 Apr 2012 04:54:39 GMT /slideshow/tedx-johnson-johnson-building-great-user-experience-with-data-20120327/12241196 vinoaj@slideshare.net(vinoaj) TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27 vinoaj A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jnjtedx-buildinggreatuserexperiencewithdata-2012-03-27-120401045439-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.

TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27 from Vinoaj Vijeyakumaar

]]> 1056 3 https://cdn.slidesharecdn.com/ss_thumbnails/jnjtedx-buildinggreatuserexperiencewithdata-2012-03-27-120401045439-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approach - 2011-11-23 /slideshow/wanifra-digital-media-asia-2011-owning-great-content-a-datadriven-approach-20111123/10299176 wanifradigitalmediaasia2011-owninggreatcontent-adata-drivenapproach-2011-11-23-ppt-111123192815-phpapp01
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.]]>
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.]]> Wed, 23 Nov 2011 19:28:13 GMT /slideshow/wanifra-digital-media-asia-2011-owning-great-content-a-datadriven-approach-20111123/10299176 vinoaj@slideshare.net(vinoaj) WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approach - 2011-11-23 vinoaj This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wanifradigitalmediaasia2011-owninggreatcontent-adata-drivenapproach-2011-11-23-ppt-111123192815-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.

WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approach - 2011-11-23 from Vinoaj Vijeyakumaar

]]> 2733 6 https://cdn.slidesharecdn.com/ss_thumbnails/wanifradigitalmediaasia2011-owninggreatcontent-adata-drivenapproach-2011-11-23-ppt-111123192815-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (Indonesia) - 2011-10-29 /slideshow/kopdar-1000-blogger-nusantara-owning-a-great-blog-a-datadriven-approach-20111029ppt/9953363 kopdar1000bloggernusantara-owningagreatblog-adata-drivenapproach-2011-10-29-ppt-111030192223-phpapp02
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.]]>
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.]]> Sun, 30 Oct 2011 19:22:21 GMT /slideshow/kopdar-1000-blogger-nusantara-owning-a-great-blog-a-datadriven-approach-20111029ppt/9953363 vinoaj@slideshare.net(vinoaj) Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (Indonesia) - 2011-10-29 vinoaj How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kopdar1000bloggernusantara-owningagreatblog-adata-drivenapproach-2011-10-29-ppt-111030192223-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.

Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (Indonesia) - 2011-10-29 from Vinoaj Vijeyakumaar

]]> 17559 14 https://cdn.slidesharecdn.com/ss_thumbnails/kopdar1000bloggernusantara-owningagreatblog-adata-drivenapproach-2011-10-29-ppt-111030192223-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 NTU MBA - Data-Driven Insights - 2011-10-14.ppt /slideshow/ntu-mba-datadriven-insights-20111014ppt/9711081 ntumba-data-driveninsights-2011-10-14-ppt-111015073516-phpapp01
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.]]>
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.]]> Sat, 15 Oct 2011 07:35:14 GMT /slideshow/ntu-mba-datadriven-insights-20111014ppt/9711081 vinoaj@slideshare.net(vinoaj) NTU MBA - Data-Driven Insights - 2011-10-14.ppt vinoaj This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ntumba-data-driveninsights-2011-10-14-ppt-111015073516-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.

NTU MBA - Data-Driven Insights - 2011-10-14.ppt from Vinoaj Vijeyakumaar

]]> 969 2 https://cdn.slidesharecdn.com/ss_thumbnails/ntumba-data-driveninsights-2011-10-14-ppt-111015073516-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 GTUG Philippines - Implementing Google Analytics - 2011-10-11 /slideshow/gtug-philippines-implemetning-google-analytics-20111011ppt/9651593 gtugmanila-implemetninggoogleanalytics-2011-10-11-ppt-111011210343-phpapp01
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features. ]]>
This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features. ]]> Tue, 11 Oct 2011 21:03:41 GMT /slideshow/gtug-philippines-implemetning-google-analytics-20111011ppt/9651593 vinoaj@slideshare.net(vinoaj) GTUG Philippines - Implementing Google Analytics - 2011-10-11 vinoaj This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gtugmanila-implemetninggoogleanalytics-2011-10-11-ppt-111011210343-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given to the Google Technology Users Group (GTUG) Philippines chapter on 11 Oct 2011 in Manila. It covers how GA works, and how to implement GA's advanced tracking features.

GTUG Philippines - Implementing Google Analytics - 2011-10-11 from Vinoaj Vijeyakumaar

]]> 1904 3 https://cdn.slidesharecdn.com/ss_thumbnails/gtugmanila-implemetninggoogleanalytics-2011-10-11-ppt-111011210343-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt /slideshow/devfest-kuala-lumpur-implementing-google-analytics-20110929ppt/9494593 devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.]]>
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.]]> Fri, 30 Sep 2011 23:16:46 GMT /slideshow/devfest-kuala-lumpur-implementing-google-analytics-20110929ppt/9494593 vinoaj@slideshare.net(vinoaj) DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt vinoaj This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.

DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt from Vinoaj Vijeyakumaar

]]> 1990 2 https://cdn.slidesharecdn.com/ss_thumbnails/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt /slideshow/devfest-chiang-mai-implemetning-google-analytics-20110924ppt/9493956 devfestchiangmai-implemetninggoogleanalytics-2011-09-24-ppt-110930213331-phpapp02
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.]]>
This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.]]> Fri, 30 Sep 2011 21:33:29 GMT /slideshow/devfest-chiang-mai-implemetning-google-analytics-20110924ppt/9493956 vinoaj@slideshare.net(vinoaj) DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt vinoaj This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/devfestchiangmai-implemetninggoogleanalytics-2011-09-24-ppt-110930213331-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was given at Google DevFest Chiang Mai on 24 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.

DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt from Vinoaj Vijeyakumaar

]]> 2052 2 https://cdn.slidesharecdn.com/ss_thumbnails/devfestchiangmai-implemetninggoogleanalytics-2011-09-24-ppt-110930213331-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.ppt /slideshow/breakout-gomeasure-sg-and-kl-google-analytics-101-clicktrueppt/9246017 breakout-gomeasuresgandkl-googleanalytics101-clicktrue-ppt-110913152729-phpapp01
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]]> Tue, 13 Sep 2011 15:27:27 GMT /slideshow/breakout-gomeasure-sg-and-kl-google-analytics-101-clicktrueppt/9246017 vinoaj@slideshare.net(vinoaj) Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.ppt vinoaj <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/breakout-gomeasuresgandkl-googleanalytics101-clicktrue-ppt-110913152729-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Breakout GoMeasure (sg and kl) - google analytics 101 - clicktrue.ppt from Vinoaj Vijeyakumaar

]]> 719 2 https://cdn.slidesharecdn.com/ss_thumbnails/breakout-gomeasuresgandkl-googleanalytics101-clicktrue-ppt-110913152729-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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1 13 GoMeasure (sg) - google analytics certified partner program - timo josten - google /slideshow/13-go-measure-sg-google-analytics-certified-partner-program-timo-josten-google/9190440 13-gomeasuresg-googleanalyticscertifiedpartnerprogram-timojosten-google-110909061744-phpapp01
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]>
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]> Fri, 09 Sep 2011 06:17:41 GMT /slideshow/13-go-measure-sg-google-analytics-certified-partner-program-timo-josten-google/9190440 vinoaj@slideshare.net(vinoaj) 13 GoMeasure (sg) - google analytics certified partner program - timo josten - google vinoaj Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/13-gomeasuresg-googleanalyticscertifiedpartnerprogram-timojosten-google-110909061744-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

13 GoMeasure (sg) - google analytics certified partner program - timo josten - google from Vinoaj Vijeyakumaar

]]> 977 2 https://cdn.slidesharecdn.com/ss_thumbnails/13-gomeasuresg-googleanalyticscertifiedpartnerprogram-timojosten-google-110909061744-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google /slideshow/12-go-measure-sg-and-kl-page-speed-light-speed-path-to-conversions-john-jersin-google/9190405 12-gomeasuresgandkl-pagespeedlightspeedpathtoconversions-johnjersin-google-110909061518-phpapp01
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]>
John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]> Fri, 09 Sep 2011 06:15:15 GMT /slideshow/12-go-measure-sg-and-kl-page-speed-light-speed-path-to-conversions-john-jersin-google/9190405 vinoaj@slideshare.net(vinoaj) 12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google vinoaj John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-gomeasuresgandkl-pagespeedlightspeedpathtoconversions-johnjersin-google-110909061518-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google from Vinoaj Vijeyakumaar

]]> 736 5 https://cdn.slidesharecdn.com/ss_thumbnails/12-gomeasuresgandkl-pagespeedlightspeedpathtoconversions-johnjersin-google-110909061518-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google /slideshow/11-go-measure-sg-and-kl-mobile-landing-page-and-site-usability-tips-marc-woo-google/9190383 11-gomeasuresgandkl-mobilelandingpageandsiteusabilitytips-marcwoo-google-110909061405-phpapp02
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]>
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]> Fri, 09 Sep 2011 06:14:03 GMT /slideshow/11-go-measure-sg-and-kl-mobile-landing-page-and-site-usability-tips-marc-woo-google/9190383 vinoaj@slideshare.net(vinoaj) 11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google vinoaj Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/11-gomeasuresgandkl-mobilelandingpageandsiteusabilitytips-marcwoo-google-110909061405-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google from Vinoaj Vijeyakumaar

]]> 909 7 https://cdn.slidesharecdn.com/ss_thumbnails/11-gomeasuresgandkl-mobilelandingpageandsiteusabilitytips-marcwoo-google-110909061405-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue /slideshow/10-go-measure-sg-and-kl-designing-for-conversions-jereme-wong-clicktrue/9190350 10-gomeasuresgandkl-designingforconversions-jeremewong-clicktrue-110909061144-phpapp02
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]>
Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).]]> Fri, 09 Sep 2011 06:11:43 GMT /slideshow/10-go-measure-sg-and-kl-designing-for-conversions-jereme-wong-clicktrue/9190350 vinoaj@slideshare.net(vinoaj) 10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue vinoaj Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-gomeasuresgandkl-designingforconversions-jeremewong-clicktrue-110909061144-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue from Vinoaj Vijeyakumaar

]]> 723 4 https://cdn.slidesharecdn.com/ss_thumbnails/10-gomeasuresgandkl-designingforconversions-jeremewong-clicktrue-110909061144-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 https://cdn.slidesharecdn.com/profile-photo-vinoaj-48x48.jpg?cb=1707088487 twitter.com/vinoaj https://cdn.slidesharecdn.com/ss_thumbnails/2018-02-24-youarenotsosmartthedataanalystsguide-measurecampmelbourne-180304082433-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/you-are-not-so-smart-the-data-analysts-guide/89549462 You are Not So Smart: ... https://cdn.slidesharecdn.com/ss_thumbnails/2014-10-10thinkperformancehk-sparkline-vinoajvijeyakumaar-141013012543-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2014-1010-thinkperformance-hong-kong-sparkline-vinoaj-vijeyakumaar/40184788 2014 10-10 ThinkPerfor... https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-10-12buildingcustomerprofiles-gaucsydneymelbourne-140911210206-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2014-091012-building-customer-profiles-gauc-sydney-melbourne/38996236 2014 09-10-12 Building...