際際滷shows by User: violacrellin1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: violacrellin1 / Wed, 08 Jul 2015 09:15:34 GMT 際際滷Share feed for 際際滷shows by User: violacrellin1 Betty Crocker - What's her problem? /slideshow/betty-crocker-what-is-the-real-problem/50293040 ta4mxyudrzyweenam3fm-signature-88c05a2d2cc4d23602426b947bfc62dcff1ae17d7f0aadb2f9bbd656444800c1-poli-150708091535-lva1-app6891
I was set this brief for Betty Crocker - "How do we drive penetration of Betty Crocker cake and spreadable icing by winning the Birthday occasion?" I had 3 days to come up with something. So this is my half-baked answer... (wordplay fully intended) After scratching the surface, it became apparent that Betty Crocker had a value perception issue, not a penetration one. Sometimes the business problem you think you have is actually the result of another problem and the two must be solved in tandem.]]>
I was set this brief for Betty Crocker - "How do we drive penetration of Betty Crocker cake and spreadable icing by winning the Birthday occasion?" I had 3 days to come up with something. So this is my half-baked answer... (wordplay fully intended) After scratching the surface, it became apparent that Betty Crocker had a value perception issue, not a penetration one. Sometimes the business problem you think you have is actually the result of another problem and the two must be solved in tandem.]]> Wed, 08 Jul 2015 09:15:34 GMT /slideshow/betty-crocker-what-is-the-real-problem/50293040 violacrellin1@slideshare.net(violacrellin1) Betty Crocker - What's her problem? violacrellin1 I was set this brief for Betty Crocker - "How do we drive penetration of Betty Crocker cake and spreadable icing by winning the Birthday occasion?" I had 3 days to come up with something. So this is my half-baked answer... (wordplay fully intended) After scratching the surface, it became apparent that Betty Crocker had a value perception issue, not a penetration one. Sometimes the business problem you think you have is actually the result of another problem and the two must be solved in tandem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ta4mxyudrzyweenam3fm-signature-88c05a2d2cc4d23602426b947bfc62dcff1ae17d7f0aadb2f9bbd656444800c1-poli-150708091535-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I was set this brief for Betty Crocker - &quot;How do we drive penetration of Betty Crocker cake and spreadable icing by winning the Birthday occasion?&quot; I had 3 days to come up with something. So this is my half-baked answer... (wordplay fully intended) After scratching the surface, it became apparent that Betty Crocker had a value perception issue, not a penetration one. Sometimes the business problem you think you have is actually the result of another problem and the two must be solved in tandem.
Betty Crocker - What's her problem? from Viola Crellin
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