/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: vtsinisi https://cdn.slidesharecdn.com/profile-photo-vtsinisi-48x48.jpg?cb=1635415275 Independent market research professional for Market Research Institutes: conducting focus groups, in-depth face-to-face interviews, ethnographic observations, on line focus group, semiotic desk analysis, creative workshops. Moderation, analysis, reporting and presentations of results. Contract Professor of Brand Management at various Univeristies: IULM, Università Cattolica del Sacro Cuore, IED. Specialties: - Brand Strategies - Basic consumer understanding - Brand audit - Coherence of the brand mix - Analysis of brand discourse - Storytelling - Communication/advertising copy testing - Packaging tests - Product tests - Naming tests - On line/off line consu...