際際滷shows by User: wachtfogel / http://www.slideshare.net/images/logo.gif 際際滷shows by User: wachtfogel / Thu, 23 Oct 2014 11:04:12 GMT 際際滷Share feed for 際際滷shows by User: wachtfogel Consumer Behavior Chapter 2 /slideshow/consumer-beha-40645195/40645195 chapter2cb-141023110412-conversion-gate01
- To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers. -To Navigate Steps in the Consumer Research Process using Models & Frameworks. - To Explain the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project.]]>
- To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers. -To Navigate Steps in the Consumer Research Process using Models & Frameworks. - To Explain the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project.]]> Thu, 23 Oct 2014 11:04:12 GMT /slideshow/consumer-beha-40645195/40645195 wachtfogel@slideshare.net(wachtfogel) Consumer Behavior Chapter 2 wachtfogel - To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers. -To Navigate Steps in the Consumer Research Process using Models & Frameworks. - To Explain the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chapter2cb-141023110412-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> - To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers. -To Navigate Steps in the Consumer Research Process using Models &amp; Frameworks. - To Explain the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project.
Consumer Behavior Chapter 2 from Marc Wachtfogel, Ph.D.
]]> 4520 10 https://cdn.slidesharecdn.com/ss_thumbnails/chapter2cb-141023110412-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introduction to Consumer Behavior (Updated) /slideshow/intro-to-consumer-behavior-39155132/39155132 chapter1-140916113236-phpapp02
Learning Objectives: - To Understand What Consumer Behavior Is and the Different Types of Consumers. - To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning. - To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention. - To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers. - To Understand the Makeup and Composition of a Model of Consumer Behavior. ]]>
Learning Objectives: - To Understand What Consumer Behavior Is and the Different Types of Consumers. - To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning. - To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention. - To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers. - To Understand the Makeup and Composition of a Model of Consumer Behavior. ]]> Tue, 16 Sep 2014 11:32:36 GMT /slideshow/intro-to-consumer-behavior-39155132/39155132 wachtfogel@slideshare.net(wachtfogel) Introduction to Consumer Behavior (Updated) wachtfogel Learning Objectives: - To Understand What Consumer Behavior Is and the Different Types of Consumers. - To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning. - To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention. - To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers. - To Understand the Makeup and Composition of a Model of Consumer Behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chapter1-140916113236-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learning Objectives: - To Understand What Consumer Behavior Is and the Different Types of Consumers. - To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning. - To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention. - To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers. - To Understand the Makeup and Composition of a Model of Consumer Behavior.
Introduction to Consumer Behavior (Updated) from Marc Wachtfogel, Ph.D.
]]> 2616 9 https://cdn.slidesharecdn.com/ss_thumbnails/chapter1-140916113236-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-wachtfogel-48x48.jpg?cb=1646579290 https://twitter.com/wachtfogel https://cdn.slidesharecdn.com/ss_thumbnails/chapter2cb-141023110412-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/consumer-beha-40645195/40645195 Consumer Behavior Chap... https://cdn.slidesharecdn.com/ss_thumbnails/chapter1-140916113236-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/intro-to-consumer-behavior-39155132/39155132 Introduction to Consum...