ºÝºÝߣshows by User: waleedahmed20 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: waleedahmed20 / Mon, 19 Oct 2015 23:54:51 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: waleedahmed20 Influence of packaging attributes on purchase intent /slideshow/influence-of-packaging-attributes-on-purchase-intent/54143910 influenceofpackagingattributesonpurchaseintent-151019235451-lva1-app6892
The focus of this study is to examine the influence of packaging attributes on purchase intent using crisp packaging. Utilizing an involvement framework from a previous study, different packaging attributes and its effect on purchase has been examined. Because the relevance of packaging as a tool to communicate with consumers is increasing. Therefore this research aims to understand consumer experience with the package and its influence of packaging attributes i.e (graphics or information) on purchase intent based on London consumers focusing crisps.]]>
The focus of this study is to examine the influence of packaging attributes on purchase intent using crisp packaging. Utilizing an involvement framework from a previous study, different packaging attributes and its effect on purchase has been examined. Because the relevance of packaging as a tool to communicate with consumers is increasing. Therefore this research aims to understand consumer experience with the package and its influence of packaging attributes i.e (graphics or information) on purchase intent based on London consumers focusing crisps.]]> Mon, 19 Oct 2015 23:54:51 GMT /slideshow/influence-of-packaging-attributes-on-purchase-intent/54143910 waleedahmed20@slideshare.net(waleedahmed20) Influence of packaging attributes on purchase intent waleedahmed20 The focus of this study is to examine the influence of packaging attributes on purchase intent using crisp packaging. Utilizing an involvement framework from a previous study, different packaging attributes and its effect on purchase has been examined. Because the relevance of packaging as a tool to communicate with consumers is increasing. Therefore this research aims to understand consumer experience with the package and its influence of packaging attributes i.e (graphics or information) on purchase intent based on London consumers focusing crisps. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influenceofpackagingattributesonpurchaseintent-151019235451-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The focus of this study is to examine the influence of packaging attributes on purchase intent using crisp packaging. Utilizing an involvement framework from a previous study, different packaging attributes and its effect on purchase has been examined. Because the relevance of packaging as a tool to communicate with consumers is increasing. Therefore this research aims to understand consumer experience with the package and its influence of packaging attributes i.e (graphics or information) on purchase intent based on London consumers focusing crisps.
Influence of packaging attributes on purchase intent from Waleed Ahmed
]]> 2051 17 https://cdn.slidesharecdn.com/ss_thumbnails/influenceofpackagingattributesonpurchaseintent-151019235451-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Student beans marketing plan /slideshow/student-beans-marketing-plan-54133066/54133066 studentbeansmarketingplan-151019183922-lva1-app6891
This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience. In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.]]>
This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience. In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.]]> Mon, 19 Oct 2015 18:39:22 GMT /slideshow/student-beans-marketing-plan-54133066/54133066 waleedahmed20@slideshare.net(waleedahmed20) Student beans marketing plan waleedahmed20 This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience. In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/studentbeansmarketingplan-151019183922-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience. In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT &amp; TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.
Student beans marketing plan from Waleed Ahmed
]]> 4268 15 https://cdn.slidesharecdn.com/ss_thumbnails/studentbeansmarketingplan-151019183922-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding the buying behavior habits of Turkish consumers - A study on Herbs and Spices /slideshow/undersanding-the-buying-behaviour-habits-of-turkish-consumers-a-study-on-herbs-and-spices/47431494 undersandingthebuyingbehaviourhabitsofturkishconsumers-astudyonherbsandspices-150426131250-conversion-gate01
In this market research, we explored the buying behavior habits of Turkish consumers, we identified their customer profiles, motivations (why they buy, and what are the reasons) and factors affect when purchasing such as pricing or unavailability.]]>
In this market research, we explored the buying behavior habits of Turkish consumers, we identified their customer profiles, motivations (why they buy, and what are the reasons) and factors affect when purchasing such as pricing or unavailability.]]> Sun, 26 Apr 2015 13:12:50 GMT /slideshow/undersanding-the-buying-behaviour-habits-of-turkish-consumers-a-study-on-herbs-and-spices/47431494 waleedahmed20@slideshare.net(waleedahmed20) Understanding the buying behavior habits of Turkish consumers - A study on Herbs and Spices waleedahmed20 In this market research, we explored the buying behavior habits of Turkish consumers, we identified their customer profiles, motivations (why they buy, and what are the reasons) and factors affect when purchasing such as pricing or unavailability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/undersandingthebuyingbehaviourhabitsofturkishconsumers-astudyonherbsandspices-150426131250-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this market research, we explored the buying behavior habits of Turkish consumers, we identified their customer profiles, motivations (why they buy, and what are the reasons) and factors affect when purchasing such as pricing or unavailability.
Understanding the buying behavior habits of Turkish consumers - A study on Herbs and Spices from Waleed Ahmed
]]> 2254 4 https://cdn.slidesharecdn.com/ss_thumbnails/undersandingthebuyingbehaviourhabitsofturkishconsumers-astudyonherbsandspices-150426131250-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Burberry brand audit 2015 /slideshow/burberry-brand-audit-2015/47431357 burberrybrandaudit2015-150426130557-conversion-gate01
This is a brand audit for the brand Burberry, focusing their product trench coat, using secondary research problems were identified and recommendations were made accordingly.]]>
This is a brand audit for the brand Burberry, focusing their product trench coat, using secondary research problems were identified and recommendations were made accordingly.]]> Sun, 26 Apr 2015 13:05:57 GMT /slideshow/burberry-brand-audit-2015/47431357 waleedahmed20@slideshare.net(waleedahmed20) Burberry brand audit 2015 waleedahmed20 This is a brand audit for the brand Burberry, focusing their product trench coat, using secondary research problems were identified and recommendations were made accordingly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/burberrybrandaudit2015-150426130557-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a brand audit for the brand Burberry, focusing their product trench coat, using secondary research problems were identified and recommendations were made accordingly.
Burberry brand audit 2015 from Waleed Ahmed
]]> 4841 3 https://cdn.slidesharecdn.com/ss_thumbnails/burberrybrandaudit2015-150426130557-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Role of social media on customer relationship management crm /slideshow/role-of-social-media-on-customer-relationship-management-crm/47431294 roleofsocialmediaoncustomerrelationshipmanagementcrm-150426130249-conversion-gate01
Essay focused, how service recovery is utilized on social media to retain existing customers.]]>
Essay focused, how service recovery is utilized on social media to retain existing customers.]]> Sun, 26 Apr 2015 13:02:49 GMT /slideshow/role-of-social-media-on-customer-relationship-management-crm/47431294 waleedahmed20@slideshare.net(waleedahmed20) Role of social media on customer relationship management crm waleedahmed20 Essay focused, how service recovery is utilized on social media to retain existing customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roleofsocialmediaoncustomerrelationshipmanagementcrm-150426130249-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Essay focused, how service recovery is utilized on social media to retain existing customers.
Role of social media on customer relationship management crm from Waleed Ahmed
]]> 2314 6 https://cdn.slidesharecdn.com/ss_thumbnails/roleofsocialmediaoncustomerrelationshipmanagementcrm-150426130249-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 should facebook add a dislike button? /slideshow/market-research-proposal-should-facebook-add-a-dislike-button/46079454 marketresearchproposal-shouldfacebookaddadislikebutton-150320073928-conversion-gate01
Based on a fresh problem stated by Mark Zuckerberg in a conference about being unsure of implementing a dislike button on Facebook. Hence, in this proposal you will find the selected appraoches of the methodologies and sampling procedures for the research]]>
Based on a fresh problem stated by Mark Zuckerberg in a conference about being unsure of implementing a dislike button on Facebook. Hence, in this proposal you will find the selected appraoches of the methodologies and sampling procedures for the research]]> Fri, 20 Mar 2015 07:39:27 GMT /slideshow/market-research-proposal-should-facebook-add-a-dislike-button/46079454 waleedahmed20@slideshare.net(waleedahmed20) should facebook add a dislike button? waleedahmed20 Based on a fresh problem stated by Mark Zuckerberg in a conference about being unsure of implementing a dislike button on Facebook. Hence, in this proposal you will find the selected appraoches of the methodologies and sampling procedures for the research <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketresearchproposal-shouldfacebookaddadislikebutton-150320073928-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Based on a fresh problem stated by Mark Zuckerberg in a conference about being unsure of implementing a dislike button on Facebook. Hence, in this proposal you will find the selected appraoches of the methodologies and sampling procedures for the research
should facebook add a dislike button? from Waleed Ahmed
]]> 505 5 https://cdn.slidesharecdn.com/ss_thumbnails/marketresearchproposal-shouldfacebookaddadislikebutton-150320073928-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Factors affect consumer response towards digital advertising - Literature review /slideshow/factors-affect-consumer-response-towards-digital-advertising/46078708 factorsaffectconsumerresponsetowardsdigitaladvertising-150320071924-conversion-gate01
In this article you can explore how multimedia factors such as music, images, animations, and videos affect consumer response towards advertising in digital space.]]>
In this article you can explore how multimedia factors such as music, images, animations, and videos affect consumer response towards advertising in digital space.]]> Fri, 20 Mar 2015 07:19:24 GMT /slideshow/factors-affect-consumer-response-towards-digital-advertising/46078708 waleedahmed20@slideshare.net(waleedahmed20) Factors affect consumer response towards digital advertising - Literature review waleedahmed20 In this article you can explore how multimedia factors such as music, images, animations, and videos affect consumer response towards advertising in digital space. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/factorsaffectconsumerresponsetowardsdigitaladvertising-150320071924-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this article you can explore how multimedia factors such as music, images, animations, and videos affect consumer response towards advertising in digital space.
Factors affect consumer response towards digital advertising - Literature review from Waleed Ahmed
]]> 937 3 https://cdn.slidesharecdn.com/ss_thumbnails/factorsaffectconsumerresponsetowardsdigitaladvertising-150320071924-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Impact of branding on consumer perception /slideshow/impact-of-branding-on-consumer-perception/46078343 impactofbrandingonconsumerperception-150320070808-conversion-gate01
This article is a literature review for the course Inside the customer's mind, which briefly covers the theory and concepts of how Branding impacts consumer decision making based on their self concepts]]>
This article is a literature review for the course Inside the customer's mind, which briefly covers the theory and concepts of how Branding impacts consumer decision making based on their self concepts]]> Fri, 20 Mar 2015 07:08:08 GMT /slideshow/impact-of-branding-on-consumer-perception/46078343 waleedahmed20@slideshare.net(waleedahmed20) Impact of branding on consumer perception waleedahmed20 This article is a literature review for the course Inside the customer's mind, which briefly covers the theory and concepts of how Branding impacts consumer decision making based on their self concepts <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/impactofbrandingonconsumerperception-150320070808-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This article is a literature review for the course Inside the customer&#39;s mind, which briefly covers the theory and concepts of how Branding impacts consumer decision making based on their self concepts
Impact of branding on consumer perception from Waleed Ahmed
]]> 438 3 https://cdn.slidesharecdn.com/ss_thumbnails/impactofbrandingonconsumerperception-150320070808-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-waleedahmed20-48x48.jpg?cb=1697897751 A confident and a creative Postgraduate Marketing candidate with great organisational skills and extensive technical abilities. Flexible in working with different cultural ethnicities. Currently looking to incorporate marketing and creative skills effectively and continue proving myself to be a problem solver, reliable and trustworthy. http://www.flickr.com/photos/waleedahmed https://cdn.slidesharecdn.com/ss_thumbnails/influenceofpackagingattributesonpurchaseintent-151019235451-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/influence-of-packaging-attributes-on-purchase-intent/54143910 Influence of packaging... https://cdn.slidesharecdn.com/ss_thumbnails/studentbeansmarketingplan-151019183922-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/student-beans-marketing-plan-54133066/54133066 Student beans marketin... https://cdn.slidesharecdn.com/ss_thumbnails/undersandingthebuyingbehaviourhabitsofturkishconsumers-astudyonherbsandspices-150426131250-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/undersanding-the-buying-behaviour-habits-of-turkish-consumers-a-study-on-herbs-and-spices/47431494 Understanding the buyi...