�ݺ�ߣshows by User: wallacera

�ݺ�ߣshows by User: wallacera / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: wallacera / Sun, 28 Feb 2016 15:44:47 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: wallacera Why Branding Can't Be An Afterthought /slideshow/why-branding-cant-be-an-afterthought/58818355 presentationtemplate-phxstartupweek-160228154447
It used to be you thought about your brand once your product was built and launched into the market, if you thought about your brand at all. Modern app and software products consider their brand, voice, and personality from Day 1. ]]>
It used to be you thought about your brand once your product was built and launched into the market, if you thought about your brand at all. Modern app and software products consider their brand, voice, and personality from Day 1. ]]> Sun, 28 Feb 2016 15:44:47 GMT /slideshow/why-branding-cant-be-an-afterthought/58818355 wallacera@slideshare.net(wallacera) Why Branding Can't Be An Afterthought wallacera It used to be you thought about your brand once your product was built and launched into the market, if you thought about your brand at all. Modern app and software products consider their brand, voice, and personality from Day 1. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationtemplate-phxstartupweek-160228154447-thumbnail.jpg?width=120&height=120&fit=bounds" /> It used to be you thought about your brand once your product was built and launched into the market, if you thought about your brand at all. Modern app and software products consider their brand, voice, and personality from Day 1.

Why Branding Can't Be An Afterthought from Robert Wallace

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0 Storytelling is the Secret to the Sales and Marketing Relationship /slideshow/storytelling-is-the-secret-to-the-sales-and-marketing-relationship-54356413/54356413 inboundphxpreso092815-151025165820-lva1-app6891
Stories have been the best way to communicate since cavemen drew pictures on cave walls. So why wouldn't we use that approach to sell and market?]]>
Stories have been the best way to communicate since cavemen drew pictures on cave walls. So why wouldn't we use that approach to sell and market?]]> Sun, 25 Oct 2015 16:58:19 GMT /slideshow/storytelling-is-the-secret-to-the-sales-and-marketing-relationship-54356413/54356413 wallacera@slideshare.net(wallacera) Storytelling is the Secret to the Sales and Marketing Relationship wallacera Stories have been the best way to communicate since cavemen drew pictures on cave walls. So why wouldn't we use that approach to sell and market? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inboundphxpreso092815-151025165820-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Stories have been the best way to communicate since cavemen drew pictures on cave walls. So why wouldn't we use that approach to sell and market?

Storytelling is the Secret to the Sales and Marketing Relationship from Robert Wallace

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0 Tennis and the Meaning of Startup Life /slideshow/tennis-and-the-meaning-of-startup-life/54301872 bahn6tesrio2hw6ckk0e-signature-1c965c68458f80245832b63730f8306fa739d8fc21513014381ceb1bd4c7d683-poli-151023121810-lva1-app6892
Tennis and the Meaning to Startup Life Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well. ]]>
Tennis and the Meaning to Startup Life Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well. ]]> Fri, 23 Oct 2015 12:18:09 GMT /slideshow/tennis-and-the-meaning-of-startup-life/54301872 wallacera@slideshare.net(wallacera) Tennis and the Meaning of Startup Life wallacera Tennis and the Meaning to Startup Life Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bahn6tesrio2hw6ckk0e-signature-1c965c68458f80245832b63730f8306fa739d8fc21513014381ceb1bd4c7d683-poli-151023121810-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tennis and the Meaning to Startup Life Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well.

Tennis and the Meaning of Startup Life from Robert Wallace

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0 The 2 p's of marketing webinar v1 /slideshow/the-2-ps-of-marketing-webinar-v1/48673643 the2psofmarketingwebinarv1-150527192049-lva1-app6892
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position. Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter? If you can’t articulate why you are worth buying from...fast...investors and customers move on. So why are "Purpose" and "Position" so important? 1) Shows customers why they should pick you over a competitor. 2) Helps you raise capital because by explaining how you can win in the marketplace. 3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.]]>
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position. Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter? If you can’t articulate why you are worth buying from...fast...investors and customers move on. So why are "Purpose" and "Position" so important? 1) Shows customers why they should pick you over a competitor. 2) Helps you raise capital because by explaining how you can win in the marketplace. 3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.]]> Wed, 27 May 2015 19:20:49 GMT /slideshow/the-2-ps-of-marketing-webinar-v1/48673643 wallacera@slideshare.net(wallacera) The 2 p's of marketing webinar v1 wallacera Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position. Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter? If you can’t articulate why you are worth buying from...fast...investors and customers move on. So why are "Purpose" and "Position" so important? 1) Shows customers why they should pick you over a competitor. 2) Helps you raise capital because by explaining how you can win in the marketplace. 3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the2psofmarketingwebinarv1-150527192049-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position. Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter? If you can’t articulate why you are worth buying from...fast...investors and customers move on. So why are "Purpose" and "Position" so important? 1) Shows customers why they should pick you over a competitor. 2) Helps you raise capital because by explaining how you can win in the marketplace. 3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.

The 2 p's of marketing webinar v1 from Robert Wallace

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0 Get Practical With Your Startup's Branding /slideshow/get-practical-webinar-v1-46038084/46038084 getpracticalwebinarv1-150319091212-conversion-gate01
Branding is a practical matter...especially for startups and young companies. Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more. So...is your branding getting the job done?]]>
Branding is a practical matter...especially for startups and young companies. Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more. So...is your branding getting the job done?]]> Thu, 19 Mar 2015 09:12:12 GMT /slideshow/get-practical-webinar-v1-46038084/46038084 wallacera@slideshare.net(wallacera) Get Practical With Your Startup's Branding wallacera Branding is a practical matter...especially for startups and young companies. Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more. So...is your branding getting the job done? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/getpracticalwebinarv1-150319091212-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Branding is a practical matter...especially for startups and young companies. Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more. So...is your branding getting the job done?

Get Practical With Your Startup's Branding from Robert Wallace

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0 Myths & truths marketing your startup (1) /slideshow/myths-truths-marketing-your-startup-1/45222778 mythstruths-marketingyourstartup1-150227072922-conversion-gate02
Think all you need to market your product is SEO and some PR? Think again. Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar. You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue. But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible. Don’t be fooled by the Myths: - You need a PR firm, ad agency, or CMO to launch your startup. - You should focus on the product before thinking about marketing. - Investors don’t care about branding and marketing. - A great product alone solves all my marketing problems. And make sure you remember the Truths: - Your startup’s brand, positioning, and messaging matter...a lot. - Focus = Strength when it comes to your marketing efforts. - Marketing is about perceptions, not products. - But...marketing is inherently tied to product & sales.]]>
Think all you need to market your product is SEO and some PR? Think again. Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar. You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue. But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible. Don’t be fooled by the Myths: - You need a PR firm, ad agency, or CMO to launch your startup. - You should focus on the product before thinking about marketing. - Investors don’t care about branding and marketing. - A great product alone solves all my marketing problems. And make sure you remember the Truths: - Your startup’s brand, positioning, and messaging matter...a lot. - Focus = Strength when it comes to your marketing efforts. - Marketing is about perceptions, not products. - But...marketing is inherently tied to product & sales.]]> Fri, 27 Feb 2015 07:29:22 GMT /slideshow/myths-truths-marketing-your-startup-1/45222778 wallacera@slideshare.net(wallacera) Myths & truths marketing your startup (1) wallacera Think all you need to market your product is SEO and some PR? Think again. Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar. You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue. But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible. Don’t be fooled by the Myths: - You need a PR firm, ad agency, or CMO to launch your startup. - You should focus on the product before thinking about marketing. - Investors don’t care about branding and marketing. - A great product alone solves all my marketing problems. And make sure you remember the Truths: - Your startup’s brand, positioning, and messaging matter...a lot. - Focus = Strength when it comes to your marketing efforts. - Marketing is about perceptions, not products. - But...marketing is inherently tied to product & sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mythstruths-marketingyourstartup1-150227072922-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Think all you need to market your product is SEO and some PR? Think again. Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar. You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue. But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible. Don’t be fooled by the Myths: - You need a PR firm, ad agency, or CMO to launch your startup. - You should focus on the product before thinking about marketing. - Investors don’t care about branding and marketing. - A great product alone solves all my marketing problems. And make sure you remember the Truths: - Your startup’s brand, positioning, and messaging matter...a lot. - Focus = Strength when it comes to your marketing efforts. - Marketing is about perceptions, not products. - But...marketing is inherently tied to product & sales.

Myths & truths marketing your startup (1) from Robert Wallace

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0 https://cdn.slidesharecdn.com/profile-photo-wallacera-48x48.jpg?cb=1597954139 I have over 18 years of experience with startups and fast growth companies, with a track record for developing high-performing brands, marketing initiatives, and products that drive revenue. My industry experience includes business services, market research, e-commerce, footwear and apparel. And I have held leadership roles at pioneering companies such as Airwalk International, and Affinnova. I currently lead marketing at Tallwave. Tallwave helps startups and growth companies build, launch and scale their business with a unique combination of hands-on services, operational systems, networks and strategic capital. This approach helps innovators build products users love, drive adoption http://www.tallwave.com https://cdn.slidesharecdn.com/ss_thumbnails/presentationtemplate-phxstartupweek-160228154447-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-branding-cant-be-an-afterthought/58818355 Why Branding Can't Be ... https://cdn.slidesharecdn.com/ss_thumbnails/inboundphxpreso092815-151025165820-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/storytelling-is-the-secret-to-the-sales-and-marketing-relationship-54356413/54356413 Storytelling is the Se... https://cdn.slidesharecdn.com/ss_thumbnails/bahn6tesrio2hw6ckk0e-signature-1c965c68458f80245832b63730f8306fa739d8fc21513014381ceb1bd4c7d683-poli-151023121810-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tennis-and-the-meaning-of-startup-life/54301872 Tennis and the Meaning...