�ݺ�ߣshows by User: weisesarah

�ݺ�ߣshows by User: weisesarah / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: weisesarah / Thu, 17 Oct 2019 20:56:07 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: weisesarah InstaBrain: The New Rules for Marketing to Generation Z /slideshow/instabrain-the-new-rules-for-marketing-to-generation-z/183287290 instabrainmarketingconference60mindeck-191017205607
In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)! ]]>
In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)! ]]> Thu, 17 Oct 2019 20:56:07 GMT /slideshow/instabrain-the-new-rules-for-marketing-to-generation-z/183287290 weisesarah@slideshare.net(weisesarah) InstaBrain: The New Rules for Marketing to Generation Z weisesarah In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/instabrainmarketingconference60mindeck-191017205607-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)!

InstaBrain: The New Rules for Marketing to Generation Z from Sarah Weise

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0 InstaBrain Sarah Weise Digital Summit 2019 /slideshow/instabrain-sarah-weise-digital-summit-2019/173760087 instabrainsarahweisedigitalsummitdetroit2019-190919151853
Session description for Digital Summit Tampa, Digital Summit Detroit, and Digital Summit Raleigh: Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. This session, led by marketing researcher and #1 bestselling author Sarah Weise, will teach you the new rules to engage and connect with Gen Z. Packed with stories and videos direct from teenagers, you’ll learn: - Where they go to consume different types of content - What draws them in - What keeps them coming back! You’ll walk away empowered with techniques to shift your marketing strategy for this new consumer.]]>
Session description for Digital Summit Tampa, Digital Summit Detroit, and Digital Summit Raleigh: Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. This session, led by marketing researcher and #1 bestselling author Sarah Weise, will teach you the new rules to engage and connect with Gen Z. Packed with stories and videos direct from teenagers, you’ll learn: - Where they go to consume different types of content - What draws them in - What keeps them coming back! You’ll walk away empowered with techniques to shift your marketing strategy for this new consumer.]]> Thu, 19 Sep 2019 15:18:52 GMT /slideshow/instabrain-sarah-weise-digital-summit-2019/173760087 weisesarah@slideshare.net(weisesarah) InstaBrain Sarah Weise Digital Summit 2019 weisesarah Session description for Digital Summit Tampa, Digital Summit Detroit, and Digital Summit Raleigh: Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. This session, led by marketing researcher and #1 bestselling author Sarah Weise, will teach you the new rules to engage and connect with Gen Z. Packed with stories and videos direct from teenagers, you’ll learn: - Where they go to consume different types of content - What draws them in - What keeps them coming back! You’ll walk away empowered with techniques to shift your marketing strategy for this new consumer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/instabrainsarahweisedigitalsummitdetroit2019-190919151853-thumbnail.jpg?width=120&height=120&fit=bounds" /> Session description for Digital Summit Tampa, Digital Summit Detroit, and Digital Summit Raleigh: Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. This session, led by marketing researcher and #1 bestselling author Sarah Weise, will teach you the new rules to engage and connect with Gen Z. Packed with stories and videos direct from teenagers, you’ll learn: - Where they go to consume different types of content - What draws them in - What keeps them coming back! You’ll walk away empowered with techniques to shift your marketing strategy for this new consumer.

InstaBrain Sarah Weise Digital Summit 2019 from Sarah Weise

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0 InstaBrain: Educating Generation Z (Keynote from Utah State Board of Education Conference) /slideshow/instabrain-educating-generation-z-keynote-from-utah-state-board-of-education-conference/151610687 instabrain2019utahstateboardofeducationkeynote-190624211159
This is Sarah Weise's keynote deck from the Utah State Board of Education conference (Summer 2019). ]]>
This is Sarah Weise's keynote deck from the Utah State Board of Education conference (Summer 2019). ]]> Mon, 24 Jun 2019 21:11:59 GMT /slideshow/instabrain-educating-generation-z-keynote-from-utah-state-board-of-education-conference/151610687 weisesarah@slideshare.net(weisesarah) InstaBrain: Educating Generation Z (Keynote from Utah State Board of Education Conference) weisesarah This is Sarah Weise's keynote deck from the Utah State Board of Education conference (Summer 2019). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/instabrain2019utahstateboardofeducationkeynote-190624211159-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is Sarah Weise's keynote deck from the Utah State Board of Education conference (Summer 2019).

InstaBrain: Educating Generation Z (Keynote from Utah State Board of Education Conference) from Sarah Weise

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0 Keynote from Sanoma 2017 Get Tomorrow Conference /slideshow/keynote-from-sanoma-2017-get-tomorrow-conference/80830625 sarahweisemindgamessanomagettomrrowkeynote-171015165653
Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future. *Book Sarah Weise to keynote your next digital marketing event:* http://www.sarahweise.com/ https://www.linkedin.com/in/sarahweise https://twitter.com/weisesarah]]>
Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future. *Book Sarah Weise to keynote your next digital marketing event:* http://www.sarahweise.com/ https://www.linkedin.com/in/sarahweise https://twitter.com/weisesarah]]> Sun, 15 Oct 2017 16:56:53 GMT /slideshow/keynote-from-sanoma-2017-get-tomorrow-conference/80830625 weisesarah@slideshare.net(weisesarah) Keynote from Sanoma 2017 Get Tomorrow Conference weisesarah Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future. *Book Sarah Weise to keynote your next digital marketing event:* http://www.sarahweise.com/ https://www.linkedin.com/in/sarahweise https://twitter.com/weisesarah <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sarahweisemindgamessanomagettomrrowkeynote-171015165653-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future. *Book Sarah Weise to keynote your next digital marketing event:* http://www.sarahweise.com/ https://www.linkedin.com/in/sarahweise https://twitter.com/weisesarah

Keynote from Sanoma 2017 Get Tomorrow Conference from Sarah Weise

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0 How to Manufacture Delight: Unlock Moments that Matter & Wow Your Customers /slideshow/how-to-manufacture-delight-unlock-moments-that-matter-wow-your-customers/74999932 cmc2017manufacturingdelightv5-170413212303
Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah. Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern. Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through: - Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press. - New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse. - Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS. Learn the secrets to crafting delight, again and again, to boost your bottom-line.]]>
Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah. Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern. Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through: - Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press. - New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse. - Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS. Learn the secrets to crafting delight, again and again, to boost your bottom-line.]]> Thu, 13 Apr 2017 21:23:03 GMT /slideshow/how-to-manufacture-delight-unlock-moments-that-matter-wow-your-customers/74999932 weisesarah@slideshare.net(weisesarah) How to Manufacture Delight: Unlock Moments that Matter & Wow Your Customers weisesarah Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah. Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern. Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through: - Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press. - New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse. - Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS. Learn the secrets to crafting delight, again and again, to boost your bottom-line. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmc2017manufacturingdelightv5-170413212303-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah. Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern. Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through: - Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press. - New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse. - Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS. Learn the secrets to crafting delight, again and again, to boost your bottom-line.

How to Manufacture Delight: Unlock Moments that Matter & Wow Your Customers from Sarah Weise

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0 Templates for Turbo-Boost Visioning Workshop /slideshow/templates-for-turboboost-visioning-workshop/71708037 turbo-boostvisioningworkshoptemplatessarahweisejournalofdigitalsocialmediamarketing-170203031221
TEMPLATES FOR TURBO-BOOST VISIONING METHODOLOGY Companion templates for 2017 article published in the Journal of Digital & Social Media Marketing Supercharge your digital transformation in as little as 3 hours with a new lean methodology for hands-on visioning workshops. There’s an epidemic among digital marketing and user experience projects. Remarkably talented digital marketers, design thinkers, and UX professionals — in an effort to launch into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website, and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your core values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate their impact in no uncertain terms. This paper (in Journal of Digital & Social Media Marketing) will introduce the Turbo-Boost Visioning Methodology, a new, lightning-fast process for lean visioning workshops. In a very short amount of time (measured in hours, not days or weeks or months), your company will have its very own north star: a unique compass to guide future business or product decisions. Follow this step-by-step approach to co-create a vision with your team, as a foundational step to crafting experiences that stick. Created by Sarah Weise www.sarahweise.com @weisesarah ]]>
TEMPLATES FOR TURBO-BOOST VISIONING METHODOLOGY Companion templates for 2017 article published in the Journal of Digital & Social Media Marketing Supercharge your digital transformation in as little as 3 hours with a new lean methodology for hands-on visioning workshops. There’s an epidemic among digital marketing and user experience projects. Remarkably talented digital marketers, design thinkers, and UX professionals — in an effort to launch into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website, and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your core values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate their impact in no uncertain terms. This paper (in Journal of Digital & Social Media Marketing) will introduce the Turbo-Boost Visioning Methodology, a new, lightning-fast process for lean visioning workshops. In a very short amount of time (measured in hours, not days or weeks or months), your company will have its very own north star: a unique compass to guide future business or product decisions. Follow this step-by-step approach to co-create a vision with your team, as a foundational step to crafting experiences that stick. Created by Sarah Weise www.sarahweise.com @weisesarah ]]> Fri, 03 Feb 2017 03:12:21 GMT /slideshow/templates-for-turboboost-visioning-workshop/71708037 weisesarah@slideshare.net(weisesarah) Templates for Turbo-Boost Visioning Workshop weisesarah TEMPLATES FOR TURBO-BOOST VISIONING METHODOLOGY Companion templates for 2017 article published in the �Journal of Digital & Social Media Marketing Supercharge your digital transformation in as little as 3 hours with a new lean methodology for hands-on visioning workshops. There’s an epidemic among digital marketing and user experience projects. Remarkably talented digital marketers, design thinkers, and UX professionals — in an effort to launch into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website, and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your core values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate their impact in no uncertain terms. This paper (in Journal of Digital & Social Media Marketing) will introduce the Turbo-Boost Visioning Methodology, a new, lightning-fast process for lean visioning workshops. In a very short amount of time (measured in hours, not days or weeks or months), your company will have its very own north star: a unique compass to guide future business or product decisions. Follow this step-by-step approach to co-create a vision with your team, as a foundational step to crafting experiences that stick. Created by Sarah Weise www.sarahweise.com @weisesarah <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/turbo-boostvisioningworkshoptemplatessarahweisejournalofdigitalsocialmediamarketing-170203031221-thumbnail.jpg?width=120&height=120&fit=bounds" /> TEMPLATES FOR TURBO-BOOST VISIONING METHODOLOGY Companion templates for 2017 article published in the �Journal of Digital & Social Media Marketing Supercharge your digital transformation in as little as 3 hours with a new lean methodology for hands-on visioning workshops. There’s an epidemic among digital marketing and user experience projects. Remarkably talented digital marketers, design thinkers, and UX professionals — in an effort to launch into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website, and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your core values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate their impact in no uncertain terms. This paper (in Journal of Digital & Social Media Marketing) will introduce the Turbo-Boost Visioning Methodology, a new, lightning-fast process for lean visioning workshops. In a very short amount of time (measured in hours, not days or weeks or months), your company will have its very own north star: a unique compass to guide future business or product decisions. Follow this step-by-step approach to co-create a vision with your team, as a foundational step to crafting experiences that stick. Created by Sarah Weise www.sarahweise.com @weisesarah

Templates for Turbo-Boost Visioning Workshop from Sarah Weise

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0 Georgetown MBA Guest Lecture 11-10-16 /weisesarah/georgetown-mba-guest-lecture-111016 georgetownguestlecture11-10-16-161114163154
Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques. ]]>
Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques. ]]> Mon, 14 Nov 2016 16:31:54 GMT /weisesarah/georgetown-mba-guest-lecture-111016 weisesarah@slideshare.net(weisesarah) Georgetown MBA Guest Lecture 11-10-16 weisesarah Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/georgetownguestlecture11-10-16-161114163154-thumbnail.jpg?width=120&height=120&fit=bounds" /> Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques.

Georgetown MBA Guest Lecture 11-10-16 from Sarah Weise

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0 MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology (Sarah Weise) /weisesarah/mozcon-2016-mind-games-craft-killer-experiences-with-7-lessons-from-cognitive-psychology-sarah-weise sarahweisemozcon2016uxmindgames-160923060720
�ݺ�ߣs from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight. MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more. Want to book Sarah for your next speaking event? http://sarahweise.com Follow Sarah on Twitter @weisesarah]]>
�ݺ�ߣs from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight. MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more. Want to book Sarah for your next speaking event? http://sarahweise.com Follow Sarah on Twitter @weisesarah]]> Fri, 23 Sep 2016 06:07:19 GMT /weisesarah/mozcon-2016-mind-games-craft-killer-experiences-with-7-lessons-from-cognitive-psychology-sarah-weise weisesarah@slideshare.net(weisesarah) MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology (Sarah Weise) weisesarah �ݺ�ߣs from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight. MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more. Want to book Sarah for your next speaking event? http://sarahweise.com Follow Sarah on Twitter @weisesarah <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sarahweisemozcon2016uxmindgames-160923060720-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight. MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more. Want to book Sarah for your next speaking event? http://sarahweise.com Follow Sarah on Twitter @weisesarah

MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology (Sarah Weise) from Sarah Weise

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0 UX Lean & Mean (Internet Summit 2015) /slideshow/ux-lean-mean-internet-summit-2015/55189337 sarahweiseuxleanmeanworkshopinternetsummit-151117045805-lva1-app6892
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton. There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team. This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand. After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive: - Workbook of templates and cheat sheets. - Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas. - Live usability testing session with one lucky volunteer. - Real-life stories, photos and videos from 15 years of trial and error. - Motivation to go forth and build awesome things, faster. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.]]>
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton. There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team. This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand. After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive: - Workbook of templates and cheat sheets. - Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas. - Live usability testing session with one lucky volunteer. - Real-life stories, photos and videos from 15 years of trial and error. - Motivation to go forth and build awesome things, faster. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.]]> Tue, 17 Nov 2015 04:58:05 GMT /slideshow/ux-lean-mean-internet-summit-2015/55189337 weisesarah@slideshare.net(weisesarah) UX Lean & Mean (Internet Summit 2015) weisesarah 4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton. There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team. This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand. After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive: - Workbook of templates and cheat sheets. - Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas. - Live usability testing session with one lucky volunteer. - Real-life stories, photos and videos from 15 years of trial and error. - Motivation to go forth and build awesome things, faster. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sarahweiseuxleanmeanworkshopinternetsummit-151117045805-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> 4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton. There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team. This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand. After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive: - Workbook of templates and cheat sheets. - Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas. - Live usability testing session with one lucky volunteer. - Real-life stories, photos and videos from 15 years of trial and error. - Motivation to go forth and build awesome things, faster. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.

UX Lean & Mean (Internet Summit 2015) from Sarah Weise

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0 UX HACKS. Better Experiences. Faster. Leaner. Smarter. /slideshow/ux-hacks-better-experiences-faster-leaner-smarter/53305650 leanuxhackshowsarahweiseslideshare-150929033255-lva1-app6891
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine. Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow! ]]>
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine. Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow! ]]> Tue, 29 Sep 2015 03:32:55 GMT /slideshow/ux-hacks-better-experiences-faster-leaner-smarter/53305650 weisesarah@slideshare.net(weisesarah) UX HACKS. Better Experiences. Faster. Leaner. Smarter. weisesarah Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine. Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leanuxhackshowsarahweiseslideshare-150929033255-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine. Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!

UX HACKS. Better Experiences. Faster. Leaner. Smarter. from Sarah Weise

]]> 1372 7 https://cdn.slidesharecdn.com/ss_thumbnails/leanuxhackshowsarahweiseslideshare-150929033255-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Lean UX Secrets: 5 UX Hacks to Build Better Experiences, Faster /slideshow/lean-ux-secrets-5-ux-hacks-to-build-better-experiences-faster/49439791 uxhacksleanuxdigitalsummitdenversarahweise-150616062218-lva1-app6892
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015 Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!]]>
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015 Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!]]> Tue, 16 Jun 2015 06:22:18 GMT /slideshow/lean-ux-secrets-5-ux-hacks-to-build-better-experiences-faster/49439791 weisesarah@slideshare.net(weisesarah) Lean UX Secrets: 5 UX Hacks to Build Better Experiences, Faster weisesarah Presentation by Sarah Weise at Digital Summit Denver June 16, 2015 Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxhacksleanuxdigitalsummitdenversarahweise-150616062218-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by Sarah Weise at Digital Summit Denver June 16, 2015 Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!

Lean UX Secrets: 5 UX Hacks to Build Better Experiences, Faster from Sarah Weise

]]> 3451 16 https://cdn.slidesharecdn.com/ss_thumbnails/uxhacksleanuxdigitalsummitdenversarahweise-150616062218-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta) /slideshow/lean-ux-secrets-engage-delight-in-a-digital-world-digital-summit-atlanta/48495045 leanuxsarahweise30mintalkdigitalsummitatlanta-150522191418-lva1-app6892
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise. Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.]]>
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise. Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.]]> Fri, 22 May 2015 19:14:18 GMT /slideshow/lean-ux-secrets-engage-delight-in-a-digital-world-digital-summit-atlanta/48495045 weisesarah@slideshare.net(weisesarah) Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta) weisesarah This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise. Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leanuxsarahweise30mintalkdigitalsummitatlanta-150522191418-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise. Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.

Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta) from Sarah Weise

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0 Handbook: Human Experience Design Workshop (Digital Summit) /slideshow/handouts-digital-summithumanexperiencedesign/46733173 handoutsdigitalsummithumanexperiencedesign-150407113739-conversion-gate01
These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.]]>
These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.]]> Tue, 07 Apr 2015 11:37:39 GMT /slideshow/handouts-digital-summithumanexperiencedesign/46733173 weisesarah@slideshare.net(weisesarah) Handbook: Human Experience Design Workshop (Digital Summit) weisesarah These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/handoutsdigitalsummithumanexperiencedesign-150407113739-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.

Handbook: Human Experience Design Workshop (Digital Summit) from Sarah Weise

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0 Human Experience Design (Digital Summit Workshop) /slideshow/digital-summit-humanexperiencedesignnotes/46518500 digitalsummithumanexperiencedesignnotes-150331211532-conversion-gate01
Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details. The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.]]>
Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details. The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.]]> Tue, 31 Mar 2015 21:15:32 GMT /slideshow/digital-summit-humanexperiencedesignnotes/46518500 weisesarah@slideshare.net(weisesarah) Human Experience Design (Digital Summit Workshop) weisesarah Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details. The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalsummithumanexperiencedesignnotes-150331211532-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details. The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work. Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.

Human Experience Design (Digital Summit Workshop) from Sarah Weise

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0 Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile & More /weisesarah/engage-delight-in-a-digital-world-secrets raleighleanuxslideshare-141114220909-conversion-gate02
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More Presentation by Sarah Weise Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit]]>
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More Presentation by Sarah Weise Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit]]> Fri, 14 Nov 2014 22:09:09 GMT /weisesarah/engage-delight-in-a-digital-world-secrets weisesarah@slideshare.net(weisesarah) Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile & More weisesarah Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More Presentation by Sarah Weise Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/raleighleanuxslideshare-141114220909-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More Presentation by Sarah Weise Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit

Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile & More from Sarah Weise

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0 Style me pretty: impactful first impressions /slideshow/style-me-pretty-impactful-first-impressions/14971005 stylemeprettyv6slideshare-121031131518-phpapp02
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website. Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC. ]]>
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website. Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC. ]]> Wed, 31 Oct 2012 13:15:16 GMT /slideshow/style-me-pretty-impactful-first-impressions/14971005 weisesarah@slideshare.net(weisesarah) Style me pretty: impactful first impressions weisesarah A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website. Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stylemeprettyv6slideshare-121031131518-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website. Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC.

Style me pretty: impactful first impressions from Sarah Weise

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Presentation from UPA2010. A how-to for practitioners! Tailor standard usability techniques to short timeframes.]]>
Presentation from UPA2010. A how-to for practitioners! Tailor standard usability techniques to short timeframes.]]> Thu, 03 Jun 2010 15:14:00 GMT /slideshow/express-usability/4403607 weisesarah@slideshare.net(weisesarah) Express Usability: Conduct Usability in 40 Hours or Less (Sarah Weise) weisesarah Presentation from UPA2010. A how-to for practitioners! Tailor standard usability techniques to short timeframes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/expressusabilityv8slideshare-100603151403-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from UPA2010. A how-to for practitioners! Tailor standard usability techniques to short timeframes.

Express Usability: Conduct Usability in 40 Hours or Less (Sarah Weise) from Sarah Weise

]]> 3181 18 https://cdn.slidesharecdn.com/ss_thumbnails/expressusabilityv8slideshare-100603151403-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-weisesarah-48x48.jpg?cb=1571345615 Sarah Weise is the CEO of award-winning market research agency Bixa and #1 bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. Over the course of her career, Sarah has conducted cutting-edge customer research and crafted consumer-facing experiences for over 100 brands including Google, Capital One, PBS, and Real Warriors, to name a few. She is passionate about delivering forward-thinking products that are captivating, magical, and radically intuitive. Sarah lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation of customers and she speaks at conferences worldwide. www.bixaresearch.com https://cdn.slidesharecdn.com/ss_thumbnails/instabrainmarketingconference60mindeck-191017205607-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/instabrain-the-new-rules-for-marketing-to-generation-z/183287290 InstaBrain: The New Ru... https://cdn.slidesharecdn.com/ss_thumbnails/instabrainsarahweisedigitalsummitdetroit2019-190919151853-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/instabrain-sarah-weise-digital-summit-2019/173760087 InstaBrain Sarah Weise... https://cdn.slidesharecdn.com/ss_thumbnails/instabrain2019utahstateboardofeducationkeynote-190624211159-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/instabrain-educating-generation-z-keynote-from-utah-state-board-of-education-conference/151610687 InstaBrain: Educating ...