�ݺ�ߣshows by User: wihphotels

�ݺ�ߣshows by User: wihphotels / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: wihphotels / Fri, 02 Oct 2015 11:34:53 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: wihphotels WIHP: Meta Search Advertising /slideshow/wihp-meta-search-advertising/53459968 metasearchadvertising-151002113453-lva1-app6892
Understand how the search has changed and how you should market your hotel. 36% of leisure travellers use metasearch for travel shopping. Are you advertising where it really counts? ]]>
Understand how the search has changed and how you should market your hotel. 36% of leisure travellers use metasearch for travel shopping. Are you advertising where it really counts? ]]> Fri, 02 Oct 2015 11:34:53 GMT /slideshow/wihp-meta-search-advertising/53459968 wihphotels@slideshare.net(wihphotels) WIHP: Meta Search Advertising wihphotels Understand how the search has changed and how you should market your hotel. 36% of leisure travellers use metasearch for travel shopping. Are you advertising where it really counts? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metasearchadvertising-151002113453-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understand how the search has changed and how you should market your hotel. 36% of leisure travellers use metasearch for travel shopping. Are you advertising where it really counts?

WIHP: Meta Search Advertising from WIHP, The Direct Booking Company

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0 WIHP: From "Rate Parity" to "Rate Personalization" /slideshow/wihp-from-rate-parity-to-rate-personalization/53459965 fromrateparitytoratepersonalization-151002113449-lva1-app6891
How to stay competitive in a Big Data Market How you should rethink your strategies in a post-rate parity world. Rate Strategy Inventory Control Distribution Mix Marketing Actions]]>
How to stay competitive in a Big Data Market How you should rethink your strategies in a post-rate parity world. Rate Strategy Inventory Control Distribution Mix Marketing Actions]]> Fri, 02 Oct 2015 11:34:49 GMT /slideshow/wihp-from-rate-parity-to-rate-personalization/53459965 wihphotels@slideshare.net(wihphotels) WIHP: From "Rate Parity" to "Rate Personalization" wihphotels How to stay competitive in a Big Data Market How you should rethink your strategies in a post-rate parity world. Rate Strategy Inventory Control Distribution Mix Marketing Actions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fromrateparitytoratepersonalization-151002113449-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to stay competitive in a Big Data Market How you should rethink your strategies in a post-rate parity world. Rate Strategy Inventory Control Distribution Mix Marketing Actions

WIHP: From "Rate Parity" to "Rate Personalization" from WIHP, The Direct Booking Company

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0 WIHP: The 4 pillars of Hotel Marketing /slideshow/wihp-the-4-pillars-of-hotel-marketing/53459963 4pillarsofhotelmarketingupdated-151002113448-lva1-app6892
#wihpacademy at Hotel Bel Ami Popularize, Capture, Convert and Share Undestands how guests book How do you advertise your hotel? It's all about reputation! The Vertical Search Paradox Brandprotection on search engines and metasearch Design basics]]>
#wihpacademy at Hotel Bel Ami Popularize, Capture, Convert and Share Undestands how guests book How do you advertise your hotel? It's all about reputation! The Vertical Search Paradox Brandprotection on search engines and metasearch Design basics]]> Fri, 02 Oct 2015 11:34:48 GMT /slideshow/wihp-the-4-pillars-of-hotel-marketing/53459963 wihphotels@slideshare.net(wihphotels) WIHP: The 4 pillars of Hotel Marketing wihphotels #wihpacademy at Hotel Bel Ami Popularize, Capture, Convert and Share Undestands how guests book How do you advertise your hotel? It's all about reputation! The Vertical Search Paradox Brandprotection on search engines and metasearch Design basics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4pillarsofhotelmarketingupdated-151002113448-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> #wihpacademy at Hotel Bel Ami Popularize, Capture, Convert and Share Undestands how guests book How do you advertise your hotel? It's all about reputation! The Vertical Search Paradox Brandprotection on search engines and metasearch Design basics

WIHP: The 4 pillars of Hotel Marketing from WIHP, The Direct Booking Company

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0 WIHP: Revenue Management Basic Strategies /slideshow/wihp-revenue-management-basic-strategies/53459960 revenuemanagement-151002113443-lva1-app6892
Marjorie Theisen and Simone Puorto explain the basic of Revenue Management: What is RM? The 4 leverages: 1. Rate 2. Inventory 3. Distribution 4. Demand Reputation, pick-ups, nesting, spoilage and spillage, etc. ]]>
Marjorie Theisen and Simone Puorto explain the basic of Revenue Management: What is RM? The 4 leverages: 1. Rate 2. Inventory 3. Distribution 4. Demand Reputation, pick-ups, nesting, spoilage and spillage, etc. ]]> Fri, 02 Oct 2015 11:34:43 GMT /slideshow/wihp-revenue-management-basic-strategies/53459960 wihphotels@slideshare.net(wihphotels) WIHP: Revenue Management Basic Strategies wihphotels Marjorie Theisen and Simone Puorto explain the basic of Revenue Management: What is RM? The 4 leverages: 1. Rate 2. Inventory 3. Distribution 4. Demand Reputation, pick-ups, nesting, spoilage and spillage, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/revenuemanagement-151002113443-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marjorie Theisen and Simone Puorto explain the basic of Revenue Management: What is RM? The 4 leverages: 1. Rate 2. Inventory 3. Distribution 4. Demand Reputation, pick-ups, nesting, spoilage and spillage, etc.

WIHP: Revenue Management Basic Strategies from WIHP, The Direct Booking Company

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0 WIHP: Fully responsive case history /slideshow/wihp-fully-responsive-case-history/53459958 fullyresponsivecasehistory-151002113442-lva1-app6891
60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.]]>
60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.]]> Fri, 02 Oct 2015 11:34:41 GMT /slideshow/wihp-fully-responsive-case-history/53459958 wihphotels@slideshare.net(wihphotels) WIHP: Fully responsive case history wihphotels 60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fullyresponsivecasehistory-151002113442-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> 60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.

WIHP: Fully responsive case history from WIHP, The Direct Booking Company

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0 WIHP: 2015 the year of mobile and videos /slideshow/wihp-2015-the-year-of-mobile-and-videos/53459957 2015theyearofmobileandvideos-151002113440-lva1-app6891
60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.]]>
60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.]]> Fri, 02 Oct 2015 11:34:40 GMT /slideshow/wihp-2015-the-year-of-mobile-and-videos/53459957 wihphotels@slideshare.net(wihphotels) WIHP: 2015 the year of mobile and videos wihphotels 60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015theyearofmobileandvideos-151002113440-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> 60% of Internet Access Is Mostly Mobile 90% of adults in the U.S. have a cell phone Of that 90% of cell phone owners, 58% have a smartphone 32% of adults in the U.S. own an e-reader 42% of adults in the U.S. own a tablet computer Smartphone users check their devices 150 times a day. 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert. 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping. 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.” 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015. People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015. More than 20 percent of Google searches are now being performed on some sort of mobile device. 25 percent of Internet users only access the internet via a mobile device in the United States. Mobile Internet usage has overtaken desktop usage. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website. 44% of people surveyed claim that navigation was difficult on smaller devices.

WIHP: 2015 the year of mobile and videos from WIHP, The Direct Booking Company

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0 WIHP SEA Package /slideshow/wihp-sea-package/53459954 wihpseapackage-151002113438-lva1-app6892
Have you ever wondered if your hotel’s Google Adwords campaigns are as good as they should be? Thanks to 10 years experience in the hotel business, our technical team specialized in the management of advertising campaigns offers you a free analysis of your Google Analytics in order to assess the true potential of your SEA campaigns (paid indexing). An advertising campaign managed by renowned professionals Google recognizes WIHP as a trustworthy business partner: The team at WIHP in charge of managing advertising campaigns is “Google accredited” Campaigns are also “Google accredited” WIHP has dedicated support (assigned Google account manager) which means, among other things, responsiveness in approving campaigns Google recognizes that WIHP applies best practices in its campaign management Visibility of your hotel on major search engines Reach the public at large by appearing on major search engines. WIHP offers you the possibility to extend your visibility on Google, Bing, Yahoo Japan and Yandex. Ads adapted to all devices and translated in the language of your future customers Your potential customers use computers, tablets and smart phones to find your hotel, and easily switch from one to another. Running global campaigns in the language of your target audience through an ad specific to each device will enable you to reach your audience. Running remarketing campaigns With WIHP you can send ads to Internet users who have already visited your website. Transparency of results Beyond Google’s obligations of transparency, WIHP provides its clients with : A monthly report Back office access to your statistics Support dedicated to questions about your advertising campaigns. Contact us today! http://wihphotels.com/]]>
Have you ever wondered if your hotel’s Google Adwords campaigns are as good as they should be? Thanks to 10 years experience in the hotel business, our technical team specialized in the management of advertising campaigns offers you a free analysis of your Google Analytics in order to assess the true potential of your SEA campaigns (paid indexing). An advertising campaign managed by renowned professionals Google recognizes WIHP as a trustworthy business partner: The team at WIHP in charge of managing advertising campaigns is “Google accredited” Campaigns are also “Google accredited” WIHP has dedicated support (assigned Google account manager) which means, among other things, responsiveness in approving campaigns Google recognizes that WIHP applies best practices in its campaign management Visibility of your hotel on major search engines Reach the public at large by appearing on major search engines. WIHP offers you the possibility to extend your visibility on Google, Bing, Yahoo Japan and Yandex. Ads adapted to all devices and translated in the language of your future customers Your potential customers use computers, tablets and smart phones to find your hotel, and easily switch from one to another. Running global campaigns in the language of your target audience through an ad specific to each device will enable you to reach your audience. Running remarketing campaigns With WIHP you can send ads to Internet users who have already visited your website. Transparency of results Beyond Google’s obligations of transparency, WIHP provides its clients with : A monthly report Back office access to your statistics Support dedicated to questions about your advertising campaigns. Contact us today! http://wihphotels.com/]]> Fri, 02 Oct 2015 11:34:38 GMT /slideshow/wihp-sea-package/53459954 wihphotels@slideshare.net(wihphotels) WIHP SEA Package wihphotels Have you ever wondered if your hotel’s Google Adwords campaigns are as good as they should be? Thanks to 10 years experience in the hotel business, our technical team specialized in the management of advertising campaigns offers you a free analysis of your Google Analytics in order to assess the true potential of your SEA campaigns (paid indexing). An advertising campaign managed by renowned professionals Google recognizes WIHP as a trustworthy business partner: The team at WIHP in charge of managing advertising campaigns is “Google accredited” Campaigns are also “Google accredited” WIHP has dedicated support (assigned Google account manager) which means, among other things, responsiveness in approving campaigns Google recognizes that WIHP applies best practices in its campaign management Visibility of your hotel on major search engines Reach the public at large by appearing on major search engines. WIHP offers you the possibility to extend your visibility on Google, Bing, Yahoo Japan and Yandex. Ads adapted to all devices and translated in the language of your future customers Your potential customers use computers, tablets and smart phones to find your hotel, and easily switch from one to another. Running global campaigns in the language of your target audience through an ad specific to each device will enable you to reach your audience. Running remarketing campaigns With WIHP you can send ads to Internet users who have already visited your website. Transparency of results Beyond Google’s obligations of transparency, WIHP provides its clients with : A monthly report Back office access to your statistics Support dedicated to questions about your advertising campaigns. Contact us today! http://wihphotels.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wihpseapackage-151002113438-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Have you ever wondered if your hotel’s Google Adwords campaigns are as good as they should be? Thanks to 10 years experience in the hotel business, our technical team specialized in the management of advertising campaigns offers you a free analysis of your Google Analytics in order to assess the true potential of your SEA campaigns (paid indexing). An advertising campaign managed by renowned professionals Google recognizes WIHP as a trustworthy business partner: The team at WIHP in charge of managing advertising campaigns is “Google accredited” Campaigns are also “Google accredited” WIHP has dedicated support (assigned Google account manager) which means, among other things, responsiveness in approving campaigns Google recognizes that WIHP applies best practices in its campaign management Visibility of your hotel on major search engines Reach the public at large by appearing on major search engines. WIHP offers you the possibility to extend your visibility on Google, Bing, Yahoo Japan and Yandex. Ads adapted to all devices and translated in the language of your future customers Your potential customers use computers, tablets and smart phones to find your hotel, and easily switch from one to another. Running global campaigns in the language of your target audience through an ad specific to each device will enable you to reach your audience. Running remarketing campaigns With WIHP you can send ads to Internet users who have already visited your website. Transparency of results Beyond Google’s obligations of transparency, WIHP provides its clients with : A monthly report Back office access to your statistics Support dedicated to questions about your advertising campaigns. Contact us today! http://wihphotels.com/

WIHP SEA Package from WIHP, The Direct Booking Company

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0 https://cdn.slidesharecdn.com/profile-photo-wihphotels-48x48.jpg?cb=1523710858 We design, engineer and support state-of-the-art marketing tools for hotels and chains. Since the creation of the company in 1999, we've been focused on helping hotels improve direct bookings through their websites and other channels. Built by marketing experts and real hoteliers, WIHP knows just what it means to manage a hotel, and created a marketing company around the true needs of the modern hoteliers. wihphotels.com https://cdn.slidesharecdn.com/ss_thumbnails/metasearchadvertising-151002113453-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wihp-meta-search-advertising/53459968 WIHP: Meta Search Adve... https://cdn.slidesharecdn.com/ss_thumbnails/fromrateparitytoratepersonalization-151002113449-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wihp-from-rate-parity-to-rate-personalization/53459965 WIHP: From "Rate Parit... https://cdn.slidesharecdn.com/ss_thumbnails/4pillarsofhotelmarketingupdated-151002113448-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wihp-the-4-pillars-of-hotel-marketing/53459963 WIHP: The 4 pillars of...