ºÝºÝߣshows by User: wikimurph / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: wikimurph / Thu, 19 Dec 2013 15:58:58 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: wikimurph Emerging trends for 2014 and beyond. /slideshow/ford-trend-book-2013/29369317 fordtrendbook2013-131219155858-phpapp02
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.]]>
The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.]]> Thu, 19 Dec 2013 15:58:58 GMT /slideshow/ford-trend-book-2013/29369317 wikimurph@slideshare.net(wikimurph) Emerging trends for 2014 and beyond. wikimurph The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fordtrendbook2013-131219155858-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The second edition of Ford’s annual publication on micro trends, Looking Further with Ford, examines the drivers of change and the complex response of consumers worldwide. This collection of 10 micro trends reflects our view of the attitudes that will alter consumer dynamics across the globe in 2014 and beyond.
Emerging trends for 2014 and beyond. from David Murphy
]]> 8019 16 https://cdn.slidesharecdn.com/ss_thumbnails/fordtrendbook2013-131219155858-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 30 years in 30 minutes: Tips for starting your advertising career. /slideshow/30-years-in-30-minutes/21060690 30yearsin30minutes-130512202039-phpapp01
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.]]>
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.]]> Sun, 12 May 2013 20:20:39 GMT /slideshow/30-years-in-30-minutes/21060690 wikimurph@slideshare.net(wikimurph) 30 years in 30 minutes: Tips for starting your advertising career. wikimurph Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/30yearsin30minutes-130512202039-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
30 years in 30 minutes: Tips for starting your advertising career. from David Murphy
]]> 2603 6 https://cdn.slidesharecdn.com/ss_thumbnails/30yearsin30minutes-130512202039-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Empathic Marketing – aka, what’s true in life is true in marketing. /wikimurph/empathic-marketing-chapman-preso empathicmarketingchapmanpreso-130510160116-phpapp02
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships. Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.]]>
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships. Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.]]> Fri, 10 May 2013 16:01:16 GMT /wikimurph/empathic-marketing-chapman-preso wikimurph@slideshare.net(wikimurph) Empathic Marketing – aka, what’s true in life is true in marketing. wikimurph Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships. Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/empathicmarketingchapmanpreso-130510160116-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships. Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
Empathic Marketing – aka, what’s true in life is true in marketing. from David Murphy
]]> 5428 5 https://cdn.slidesharecdn.com/ss_thumbnails/empathicmarketingchapmanpreso-130510160116-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lessons in leadership from an accidental CEO. /slideshow/lessons-in-leadership-19192546/19192546 lessonsinleadership-130419165939-phpapp01
Leaders create more leaders to achieve things that matter. This summarizes the six traits that help shape effective leadership.]]>
Leaders create more leaders to achieve things that matter. This summarizes the six traits that help shape effective leadership.]]> Fri, 19 Apr 2013 16:59:39 GMT /slideshow/lessons-in-leadership-19192546/19192546 wikimurph@slideshare.net(wikimurph) Lessons in leadership from an accidental CEO. wikimurph Leaders create more leaders to achieve things that matter. This summarizes the six traits that help shape effective leadership. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsinleadership-130419165939-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leaders create more leaders to achieve things that matter. This summarizes the six traits that help shape effective leadership.
Lessons in leadership from an accidental CEO. from David Murphy
]]> 4310 5 https://cdn.slidesharecdn.com/ss_thumbnails/lessonsinleadership-130419165939-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing’s New Normal - updated version. /slideshow/marketings-new-normal/15522170 chapmaninternetcommunicationsclassv2-121206124547-phpapp01
This is an updated version of a lecture I gave at Chapman University's Internet Communications program in December 2012.]]>
This is an updated version of a lecture I gave at Chapman University's Internet Communications program in December 2012.]]> Thu, 06 Dec 2012 12:45:46 GMT /slideshow/marketings-new-normal/15522170 wikimurph@slideshare.net(wikimurph) Marketing’s New Normal - updated version. wikimurph This is an updated version of a lecture I gave at Chapman University's Internet Communications program in December 2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chapmaninternetcommunicationsclassv2-121206124547-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is an updated version of a lecture I gave at Chapman University&#39;s Internet Communications program in December 2012.
Marketing’s New Normal - updated version. from David Murphy
]]> 3527 5 https://cdn.slidesharecdn.com/ss_thumbnails/chapmaninternetcommunicationsclassv2-121206124547-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Demystifying Creativity: a handbook for left brainers. /slideshow/demystifying-creativity-a-handbook-for-left-brainers/14487524 creativityworkshopslideshareversion-120927115243-phpapp02
This is a workshop given to the marketing team at Kimpton Hotels.]]>
This is a workshop given to the marketing team at Kimpton Hotels.]]> Thu, 27 Sep 2012 11:52:39 GMT /slideshow/demystifying-creativity-a-handbook-for-left-brainers/14487524 wikimurph@slideshare.net(wikimurph) Demystifying Creativity: a handbook for left brainers. wikimurph This is a workshop given to the marketing team at Kimpton Hotels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativityworkshopslideshareversion-120927115243-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a workshop given to the marketing team at Kimpton Hotels.
Demystifying Creativity: a handbook for left brainers. from David Murphy
]]> 5893 5 https://cdn.slidesharecdn.com/ss_thumbnails/creativityworkshopslideshareversion-120927115243-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Starting your advertising career /slideshow/starting-your-advertising-career/12607774 startingyouradvertisingcareer-120419145740-phpapp01
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.]]>
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.]]> Thu, 19 Apr 2012 14:57:38 GMT /slideshow/starting-your-advertising-career/12607774 wikimurph@slideshare.net(wikimurph) Starting your advertising career wikimurph Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/startingyouradvertisingcareer-120419145740-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Starting your advertising career from David Murphy
]]> 933 13 https://cdn.slidesharecdn.com/ss_thumbnails/startingyouradvertisingcareer-120419145740-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What great marketers do well. /slideshow/what-great-marketers-do-well-11790260/11790260 whatgreatmarketersdowellhandout-120228172849-phpapp01
2009 presentation to the Merage School of Business.]]>
2009 presentation to the Merage School of Business.]]> Tue, 28 Feb 2012 17:28:47 GMT /slideshow/what-great-marketers-do-well-11790260/11790260 wikimurph@slideshare.net(wikimurph) What great marketers do well. wikimurph 2009 presentation to the Merage School of Business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatgreatmarketersdowellhandout-120228172849-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2009 presentation to the Merage School of Business.
What great marketers do well. from David Murphy
]]> 311 2 https://cdn.slidesharecdn.com/ss_thumbnails/whatgreatmarketersdowellhandout-120228172849-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-wikimurph-48x48.jpg?cb=1586357472 David has helped create successful marketing and branding strategies for some of world’s best-known companies, including Ford, Toyota, Land Rover, Jaguar, Coca-Cola Company, Sony, Dell, P&G, United Airlines, Aetna Healthcare, Mattel and Callaway Golf. He is passionate about inspiring teams to embrace new marketing, media and digital innovations. He is President - USA of WPP's Team Detroit, the 21st century model for the full-service advertising agency. Team Detroit integrates WPP’s largest marketing and communications agencies within one vision, team and location to provide its clients access to talent, best practices and accountability like no other agency. David’s career s... www.wikibrandingideas.com https://cdn.slidesharecdn.com/ss_thumbnails/fordtrendbook2013-131219155858-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ford-trend-book-2013/29369317 Emerging trends for 20... https://cdn.slidesharecdn.com/ss_thumbnails/30yearsin30minutes-130512202039-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/30-years-in-30-minutes/21060690 30 years in 30 minutes... https://cdn.slidesharecdn.com/ss_thumbnails/empathicmarketingchapmanpreso-130510160116-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds wikimurph/empathic-marketing-chapman-preso Empathic Marketing – a...