際際滷shows by User: wufkie / http://www.slideshare.net/images/logo.gif 際際滷shows by User: wufkie / Wed, 07 Mar 2012 05:11:48 GMT 際際滷Share feed for 際際滷shows by User: wufkie Intro_Kristof De Wulf_Book launch Conversation Company_Belgium /wufkie/introkristof-de-wulfbook-launch-conversation-companybelgium introkristofdewulffinal-120307051150-phpapp01
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]]> Wed, 07 Mar 2012 05:11:48 GMT /wufkie/introkristof-de-wulfbook-launch-conversation-companybelgium wufkie@slideshare.net(wufkie) Intro_Kristof De Wulf_Book launch Conversation Company_Belgium wufkie <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introkristofdewulffinal-120307051150-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Intro_Kristof De Wulf_Book launch Conversation Company_Belgium from Kristof De Wulf
]]> 584 3 https://cdn.slidesharecdn.com/ss_thumbnails/introkristofdewulffinal-120307051150-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Nice to meet you /wufkie/nice-to-meet-you-5758799 insitesconsultingnicetomeetyou-12895918016184-phpapp02
Short intro on who we are and what we do]]>
Short intro on who we are and what we do]]> Fri, 12 Nov 2010 13:57:35 GMT /wufkie/nice-to-meet-you-5758799 wufkie@slideshare.net(wufkie) Nice to meet you wufkie Short intro on who we are and what we do <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insitesconsultingnicetomeetyou-12895918016184-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Short intro on who we are and what we do
Nice to meet you from Kristof De Wulf
]]> 592 3 https://cdn.slidesharecdn.com/ss_thumbnails/insitesconsultingnicetomeetyou-12895918016184-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing research of the future /slideshow/marketing-research-of-the-future/3394646 rushfortalentbaqmar-100311020802-phpapp02
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Marketing research of the future from Kristof De Wulf
]]> 670 5 https://cdn.slidesharecdn.com/ss_thumbnails/rushfortalentbaqmar-100311020802-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Insighting introduction /slideshow/insighting-introduction/3394583 insightingintroductionkristofdewulf-12682938687989-phpapp02
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]]> Thu, 11 Mar 2010 01:51:47 GMT /slideshow/insighting-introduction/3394583 wufkie@slideshare.net(wufkie) Insighting introduction wufkie <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insightingintroductionkristofdewulf-12682938687989-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Insighting introduction from Kristof De Wulf
]]> 24546 15 https://cdn.slidesharecdn.com/ss_thumbnails/insightingintroductionkristofdewulf-12682938687989-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Meet the Joneses! /slideshow/meet-the-joneses/2623056 meetthejonesespr-12596719564805-phpapp01
eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\'s she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths They are all consumers living their everyday life. What do you really know about the Joneses in your target audience? Are you really connected with your consumer? Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing.]]>
eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\'s she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths They are all consumers living their everyday life. What do you really know about the Joneses in your target audience? Are you really connected with your consumer? Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing.]]> Tue, 01 Dec 2009 06:53:57 GMT /slideshow/meet-the-joneses/2623056 wufkie@slideshare.net(wufkie) Meet the Joneses! wufkie eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\'s she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths They are all consumers living their everyday life. What do you really know about the Joneses in your target audience? Are you really connected with your consumer? Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meetthejonesespr-12596719564805-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\&#39;s she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths They are all consumers living their everyday life. What do you really know about the Joneses in your target audience? Are you really connected with your consumer? Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing.
Meet the Joneses! from Kristof De Wulf
]]> 497 3 https://cdn.slidesharecdn.com/ss_thumbnails/meetthejonesespr-12596719564805-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand loyalty management /slideshow/brand-loyalty-management-presentation/726327 brand-loyalty-stichting-marketing-20032008-1225973814772212-8
Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).]]>
Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).]]> Thu, 06 Nov 2008 04:17:00 GMT /slideshow/brand-loyalty-management-presentation/726327 wufkie@slideshare.net(wufkie) Brand loyalty management wufkie Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brand-loyalty-stichting-marketing-20032008-1225973814772212-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).
Brand loyalty management from Kristof De Wulf
]]> 6024 7 https://cdn.slidesharecdn.com/ss_thumbnails/brand-loyalty-stichting-marketing-20032008-1225973814772212-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Panel duplication and recruitment: ESOMAR panel conference Orlando 2007 /slideshow/panel-duplication-and-recruitment-esomar-panel-conference-orlando-2007-presentation/726073 esomar-duplication-multisource-presentation-1225967307061496-9
As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement Garbage in, garbage out more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry. As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel.]]>
As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement Garbage in, garbage out more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry. As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel.]]> Thu, 06 Nov 2008 02:27:07 GMT /slideshow/panel-duplication-and-recruitment-esomar-panel-conference-orlando-2007-presentation/726073 wufkie@slideshare.net(wufkie) Panel duplication and recruitment: ESOMAR panel conference Orlando 2007 wufkie As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement Garbage in, garbage out more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry. As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/esomar-duplication-multisource-presentation-1225967307061496-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement Garbage in, garbage out more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry. As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel.
Panel duplication and recruitment: ESOMAR panel conference Orlando 2007 from Kristof De Wulf
]]> 543 4 https://cdn.slidesharecdn.com/ss_thumbnails/esomar-duplication-multisource-presentation-1225967307061496-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Access versus dedicated panel: ESOMAR panel conference Dublin 2008 /slideshow/access-versus-dedicated-panel-esomar-panel-conference-dublin-2008-presentation/726040 dewulf-et-al-esomar-presentation-finalfinal-1225966428696704-9
After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel XL Online Panels with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality.]]>
After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel XL Online Panels with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality.]]> Thu, 06 Nov 2008 02:12:29 GMT /slideshow/access-versus-dedicated-panel-esomar-panel-conference-dublin-2008-presentation/726040 wufkie@slideshare.net(wufkie) Access versus dedicated panel: ESOMAR panel conference Dublin 2008 wufkie After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel XL Online Panels with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dewulf-et-al-esomar-presentation-finalfinal-1225966428696704-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel XL Online Panels with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality.
Access versus dedicated panel: ESOMAR panel conference Dublin 2008 from Kristof De Wulf
]]> 576 3 https://cdn.slidesharecdn.com/ss_thumbnails/dewulf-et-al-esomar-presentation-finalfinal-1225966428696704-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-wufkie-48x48.jpg?cb=1522804979 http://www.linkedin.com/in/dewulfkristof https://cdn.slidesharecdn.com/ss_thumbnails/introkristofdewulffinal-120307051150-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds wufkie/introkristof-de-wulfbook-launch-conversation-companybelgium Intro_Kristof De Wulf_... https://cdn.slidesharecdn.com/ss_thumbnails/insitesconsultingnicetomeetyou-12895918016184-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds wufkie/nice-to-meet-you-5758799 Nice to meet you https://cdn.slidesharecdn.com/ss_thumbnails/rushfortalentbaqmar-100311020802-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-research-of-the-future/3394646 Marketing research of ...