�ݺ�ߣshows by User: yiannismaos

�ݺ�ߣshows by User: yiannismaos / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: yiannismaos / Fri, 06 Nov 2015 12:50:42 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: yiannismaos Sentiment Driven Marketing - Aston Business School Lecture /slideshow/sentiment-driven-marketing-aston-business-school-lecture/54820305 sentimentdrivenmarketing-astonbusinessschool-151106125042-lva1-app6891
In this presentation discover how the power of sentiment can enhance marketing through segmentation, tapping into the emotion of your customers and understanding what your customer want.]]>
In this presentation discover how the power of sentiment can enhance marketing through segmentation, tapping into the emotion of your customers and understanding what your customer want.]]> Fri, 06 Nov 2015 12:50:42 GMT /slideshow/sentiment-driven-marketing-aston-business-school-lecture/54820305 yiannismaos@slideshare.net(yiannismaos) Sentiment Driven Marketing - Aston Business School Lecture yiannismaos In this presentation discover how the power of sentiment can enhance marketing through segmentation, tapping into the emotion of your customers and understanding what your customer want. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sentimentdrivenmarketing-astonbusinessschool-151106125042-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In this presentation discover how the power of sentiment can enhance marketing through segmentation, tapping into the emotion of your customers and understanding what your customer want.

Sentiment Driven Marketing - Aston Business School Lecture from Yiannis Maos

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0 Henley Business School - Centre for Customer Management /slideshow/henley-business-school-centre-for-customer-management/48301251 henleyccmpresentation-150518201659-lva1-app6891
Big Surveys – how to listen continuously not periodically to enable real time action >Break your Survey! >Asking relevant questions along the customer journey and getting rid of the ones you don’t need >Using the right metrics >Getting the same level of insight (customer focussed not brand!) >Voice of the Customer programmes can make or break the customer experience >My First Direct Story >Getting the Tone of Voice right >Making feedback fun >Asking for feedback and not acting is worse than not asking at all >Getting feedback to the right areas of the organisation >Building a A-Team >Feedback doesn’t always have to be about complaints >The good, the bad and the ugly - Case Studies & Examples]]>
Big Surveys – how to listen continuously not periodically to enable real time action >Break your Survey! >Asking relevant questions along the customer journey and getting rid of the ones you don’t need >Using the right metrics >Getting the same level of insight (customer focussed not brand!) >Voice of the Customer programmes can make or break the customer experience >My First Direct Story >Getting the Tone of Voice right >Making feedback fun >Asking for feedback and not acting is worse than not asking at all >Getting feedback to the right areas of the organisation >Building a A-Team >Feedback doesn’t always have to be about complaints >The good, the bad and the ugly - Case Studies & Examples]]> Mon, 18 May 2015 20:16:59 GMT /slideshow/henley-business-school-centre-for-customer-management/48301251 yiannismaos@slideshare.net(yiannismaos) Henley Business School - Centre for Customer Management yiannismaos Big Surveys – how to listen continuously not periodically to enable real time action >Break your Survey! >Asking relevant questions along the customer journey and getting rid of the ones you don’t need >Using the right metrics >Getting the same level of insight (customer focussed not brand!) >Voice of the Customer programmes can make or break the customer experience >My First Direct Story >Getting the Tone of Voice right >Making feedback fun >Asking for feedback and not acting is worse than not asking at all >Getting feedback to the right areas of the organisation >Building a A-Team >Feedback doesn’t always have to be about complaints >The good, the bad and the ugly - Case Studies & Examples <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/henleyccmpresentation-150518201659-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Big Surveys – how to listen continuously not periodically to enable real time action >Break your Survey! >Asking relevant questions along the customer journey and getting rid of the ones you don’t need >Using the right metrics >Getting the same level of insight (customer focussed not brand!) >Voice of the Customer programmes can make or break the customer experience >My First Direct Story >Getting the Tone of Voice right >Making feedback fun >Asking for feedback and not acting is worse than not asking at all >Getting feedback to the right areas of the organisation >Building a A-Team >Feedback doesn’t always have to be about complaints >The good, the bad and the ugly - Case Studies & Examples

Henley Business School - Centre for Customer Management from Yiannis Maos

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0 The power of mobile for customer experience /slideshow/the-power-of-mobile-for-customer-experience-28420333/28420333 the-power-of-mobile-for-customer-experience-131119112332-phpapp01
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]]> Tue, 19 Nov 2013 11:23:32 GMT /slideshow/the-power-of-mobile-for-customer-experience-28420333/28420333 yiannismaos@slideshare.net(yiannismaos) The power of mobile for customer experience yiannismaos <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-power-of-mobile-for-customer-experience-131119112332-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

The power of mobile for customer experience from Yiannis Maos

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0 https://cdn.slidesharecdn.com/profile-photo-yiannismaos-48x48.jpg?cb=1524511554 Rant & Rave provides customer engagement solutions with a difference. Created with the belief that fundamentally brands and consumers want the same thing – to deliver and receive great service – half of the FTSE rely on the Rant & Rave platform to proactively communicate with and gather fast feedback from their customers. By reducing customer effort and taking real-time inspired action, brands are able to transform Ranters into Ravers and happy customers into engaged Ravers – lifelong advocates. http://www.rantandrave.com https://cdn.slidesharecdn.com/ss_thumbnails/sentimentdrivenmarketing-astonbusinessschool-151106125042-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sentiment-driven-marketing-aston-business-school-lecture/54820305 Sentiment Driven Marke... https://cdn.slidesharecdn.com/ss_thumbnails/henleyccmpresentation-150518201659-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/henley-business-school-centre-for-customer-management/48301251 Henley Business School... https://cdn.slidesharecdn.com/ss_thumbnails/the-power-of-mobile-for-customer-experience-131119112332-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-power-of-mobile-for-customer-experience-28420333/28420333 The power of mobile fo...