際際滷shows by User: zephsnapp / http://www.slideshare.net/images/logo.gif 際際滷shows by User: zephsnapp / Mon, 13 Nov 2017 16:15:24 GMT 際際滷Share feed for 際際滷shows by User: zephsnapp International Content: Next Level Considerations /slideshow/international-content-next-level-considerations/81992790 zephsnapp-pubcon-171113161524
Going beyond the most basic questions of how to approach international content, this deck talks about why it is important to create a style guide before beginning, as well as showing the fundamental differences between Translation and Transcreation]]>
Going beyond the most basic questions of how to approach international content, this deck talks about why it is important to create a style guide before beginning, as well as showing the fundamental differences between Translation and Transcreation]]> Mon, 13 Nov 2017 16:15:24 GMT /slideshow/international-content-next-level-considerations/81992790 zephsnapp@slideshare.net(zephsnapp) International Content: Next Level Considerations zephsnapp Going beyond the most basic questions of how to approach international content, this deck talks about why it is important to create a style guide before beginning, as well as showing the fundamental differences between Translation and Transcreation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zephsnapp-pubcon-171113161524-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Going beyond the most basic questions of how to approach international content, this deck talks about why it is important to create a style guide before beginning, as well as showing the fundamental differences between Translation and Transcreation
International Content: Next Level Considerations from Zeph Snapp
]]> 123 1 https://cdn.slidesharecdn.com/ss_thumbnails/zephsnapp-pubcon-171113161524-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Localization for International SEO /slideshow/content-localization-for-international-seo/67141381 pubcon2016final-161013183142
#pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees.]]>
#pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees.]]> Thu, 13 Oct 2016 18:31:41 GMT /slideshow/content-localization-for-international-seo/67141381 zephsnapp@slideshare.net(zephsnapp) Content Localization for International SEO zephsnapp #pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2016final-161013183142-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> #pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees.
Content Localization for International SEO from Zeph Snapp
]]> 405 4 https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2016final-161013183142-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 International SEO: The World Is Smaller Than You Think /slideshow/international-seo-the-world-is-smaller-than-you-think/66314323 internationalseo2-160922181033
An introduction to International SEO for #ConfluenceCon in Oklahoma City. Includes an introduction to hreflang, as well as how to get started with a multilingual website and handling the translation and transcreation of a website.]]>
An introduction to International SEO for #ConfluenceCon in Oklahoma City. Includes an introduction to hreflang, as well as how to get started with a multilingual website and handling the translation and transcreation of a website.]]> Thu, 22 Sep 2016 18:10:32 GMT /slideshow/international-seo-the-world-is-smaller-than-you-think/66314323 zephsnapp@slideshare.net(zephsnapp) International SEO: The World Is Smaller Than You Think zephsnapp An introduction to International SEO for #ConfluenceCon in Oklahoma City. Includes an introduction to hreflang, as well as how to get started with a multilingual website and handling the translation and transcreation of a website. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internationalseo2-160922181033-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An introduction to International SEO for #ConfluenceCon in Oklahoma City. Includes an introduction to hreflang, as well as how to get started with a multilingual website and handling the translation and transcreation of a website.
International SEO: The World Is Smaller Than You Think from Zeph Snapp
]]> 716 4 https://cdn.slidesharecdn.com/ss_thumbnails/internationalseo2-160922181033-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Picking Nits - Making Sure Your Content Is Great /slideshow/picking-nits-making-sure-your-content-is-great/62034295 killercontentfinal1-160515175135
Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet.]]>
Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet.]]> Sun, 15 May 2016 17:51:34 GMT /slideshow/picking-nits-making-sure-your-content-is-great/62034295 zephsnapp@slideshare.net(zephsnapp) Picking Nits - Making Sure Your Content Is Great zephsnapp Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/killercontentfinal1-160515175135-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet.
Picking Nits - Making Sure Your Content Is Great from Zeph Snapp
]]> 564 4 https://cdn.slidesharecdn.com/ss_thumbnails/killercontentfinal1-160515175135-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing to Spanish Speakers Online #DD18 /slideshow/marketing-to-spanish-speakers-online-dd18/47332192 dealersfinal-150423082814-conversion-gate02
A step by step guide to marketing to Spanish speakers, delivered for the Digital Dealers conference in Tampa Bay]]>
A step by step guide to marketing to Spanish speakers, delivered for the Digital Dealers conference in Tampa Bay]]> Thu, 23 Apr 2015 08:28:14 GMT /slideshow/marketing-to-spanish-speakers-online-dd18/47332192 zephsnapp@slideshare.net(zephsnapp) Marketing to Spanish Speakers Online #DD18 zephsnapp A step by step guide to marketing to Spanish speakers, delivered for the Digital Dealers conference in Tampa Bay <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dealersfinal-150423082814-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A step by step guide to marketing to Spanish speakers, delivered for the Digital Dealers conference in Tampa Bay
Marketing to Spanish Speakers Online #DD18 from Zeph Snapp
]]> 937 4 https://cdn.slidesharecdn.com/ss_thumbnails/dealersfinal-150423082814-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting Tactical with LATAM Digital Marketing /slideshow/getting-tactical-with-latam-digital-marketing/45325050 zephsnappsearchfest20152-150302101812-conversion-gate02
In my #searchfest presentation in 2015 I went deep into tactics that will help companies be successful when marketing to Spanish speakers]]>
In my #searchfest presentation in 2015 I went deep into tactics that will help companies be successful when marketing to Spanish speakers]]> Mon, 02 Mar 2015 10:18:12 GMT /slideshow/getting-tactical-with-latam-digital-marketing/45325050 zephsnapp@slideshare.net(zephsnapp) Getting Tactical with LATAM Digital Marketing zephsnapp In my #searchfest presentation in 2015 I went deep into tactics that will help companies be successful when marketing to Spanish speakers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zephsnappsearchfest20152-150302101812-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In my #searchfest presentation in 2015 I went deep into tactics that will help companies be successful when marketing to Spanish speakers
Getting Tactical with LATAM Digital Marketing from Zeph Snapp
]]> 1525 4 https://cdn.slidesharecdn.com/ss_thumbnails/zephsnappsearchfest20152-150302101812-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Y'all Need to Market in ESPAOL /slideshow/yall-need-to-market-in/41714962 yallneedtospeakespaolfinal1-141118120625-conversion-gate01
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper. Here are the slides, enjoy!]]>
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper. Here are the slides, enjoy!]]> Tue, 18 Nov 2014 12:06:25 GMT /slideshow/yall-need-to-market-in/41714962 zephsnapp@slideshare.net(zephsnapp) Y'all Need to Market in ESPAOL zephsnapp At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper. Here are the slides, enjoy! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yallneedtospeakespaolfinal1-141118120625-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper. Here are the slides, enjoy!
Y'all Need to Market in ESPAL from Zeph Snapp
]]> 1636 2 https://cdn.slidesharecdn.com/ss_thumbnails/yallneedtospeakespaolfinal1-141118120625-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO Para Startups #TSNMX https://es.slideshare.net/slideshow/seo-para-startups-tsnmx-40373997/40373997 seoparastartups1-141016174940-conversion-gate01
El objetivo de una startup es crear un modelo de negocio rentable, pero 多c坦mo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso. En esta charla, platico sobre algunas tecnicas que el primer "marketer" o "growth hacker" puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto.]]>
El objetivo de una startup es crear un modelo de negocio rentable, pero 多c坦mo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso. En esta charla, platico sobre algunas tecnicas que el primer "marketer" o "growth hacker" puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto.]]> Thu, 16 Oct 2014 17:49:39 GMT https://es.slideshare.net/slideshow/seo-para-startups-tsnmx-40373997/40373997 zephsnapp@slideshare.net(zephsnapp) SEO Para Startups #TSNMX zephsnapp El objetivo de una startup es crear un modelo de negocio rentable, pero 多c坦mo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso. En esta charla, platico sobre algunas tecnicas que el primer "marketer" o "growth hacker" puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoparastartups1-141016174940-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> El objetivo de una startup es crear un modelo de negocio rentable, pero 多c坦mo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso. En esta charla, platico sobre algunas tecnicas que el primer &quot;marketer&quot; o &quot;growth hacker&quot; puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto.
from Zeph Snapp
]]> 1004 8 https://cdn.slidesharecdn.com/ss_thumbnails/seoparastartups1-141016174940-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introduccion a Marketing Inbound - Altura Interactive https://es.slideshare.net/slideshow/introduccion-a-marketing-inbound-altura-interactive/38621023 presentacin-marketinginbound1-140902173607-phpapp01
Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!]]>
Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!]]> Tue, 02 Sep 2014 17:36:07 GMT https://es.slideshare.net/slideshow/introduccion-a-marketing-inbound-altura-interactive/38621023 zephsnapp@slideshare.net(zephsnapp) Introduccion a Marketing Inbound - Altura Interactive zephsnapp Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentacin-marketinginbound1-140902173607-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!
from Zeph Snapp
]]> 922 5 https://cdn.slidesharecdn.com/ss_thumbnails/presentacin-marketinginbound1-140902173607-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 More Than Words: Localizing Your International Content /slideshow/more-than-words-localizing-your-international-content/36997454 zeph-international-2-140715080506-phpapp02
I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets.]]>
I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets.]]> Tue, 15 Jul 2014 08:05:06 GMT /slideshow/more-than-words-localizing-your-international-content/36997454 zephsnapp@slideshare.net(zephsnapp) More Than Words: Localizing Your International Content zephsnapp I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zeph-international-2-140715080506-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I&#39;m taking everyone beyond mere International SEO to talk about how to localize your content for international markets.
More Than Words: Localizing Your International Content from Zeph Snapp
]]> 9003 8 https://cdn.slidesharecdn.com/ss_thumbnails/zeph-international-2-140715080506-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Content | The Hispanics Are Coming! /slideshow/mobile-content-the-hispanics-are-coming/31778071 zephsfdeckfinal-140228150527-phpapp02
My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population.]]>
My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population.]]> Fri, 28 Feb 2014 15:05:27 GMT /slideshow/mobile-content-the-hispanics-are-coming/31778071 zephsnapp@slideshare.net(zephsnapp) Mobile Content | The Hispanics Are Coming! zephsnapp My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zephsfdeckfinal-140228150527-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population.
Mobile Content | The Hispanics Are Coming! from Zeph Snapp
]]> 1384 3 https://cdn.slidesharecdn.com/ss_thumbnails/zephsfdeckfinal-140228150527-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Personas For Outreach - State Of Search /zephsnapp/personas-for-outreach-state-of-search personas1-131119142552-phpapp02
My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns.]]>
My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns.]]> Tue, 19 Nov 2013 14:25:52 GMT /zephsnapp/personas-for-outreach-state-of-search zephsnapp@slideshare.net(zephsnapp) Personas For Outreach - State Of Search zephsnapp My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personas1-131119142552-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns.
Personas For Outreach - State Of Search from Zeph Snapp
]]> 1720 3 https://cdn.slidesharecdn.com/ss_thumbnails/personas1-131119142552-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Building Blocks of Spanish Digital Marketing /slideshow/the-building-blocks-of-spanish-digital-marketing/27465824 mozinar-buildingblocksfinal-131022160717-phpapp01
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper hreflang application, Translation Strategy, and much more!]]>
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper hreflang application, Translation Strategy, and much more!]]> Tue, 22 Oct 2013 16:07:17 GMT /slideshow/the-building-blocks-of-spanish-digital-marketing/27465824 zephsnapp@slideshare.net(zephsnapp) The Building Blocks of Spanish Digital Marketing zephsnapp This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper hreflang application, Translation Strategy, and much more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mozinar-buildingblocksfinal-131022160717-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper hreflang application, Translation Strategy, and much more!
The Building Blocks of Spanish Digital Marketing from Zeph Snapp
]]> 3732 11 https://cdn.slidesharecdn.com/ss_thumbnails/mozinar-buildingblocksfinal-131022160717-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-zephsnapp-48x48.jpg?cb=1525448596 We provide Spanish Digital Marketing for international companies and agencies. For some clients we provide complete inbound marketing campaigns, and for others we are involved in the strategy and execution of only part of the campaign. Our services include: Inbound Marketing SEO Social Media Management Content Marketing PPC www.alturainteractive.com https://cdn.slidesharecdn.com/ss_thumbnails/zephsnapp-pubcon-171113161524-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/international-content-next-level-considerations/81992790 International Content:... https://cdn.slidesharecdn.com/ss_thumbnails/pubcon2016final-161013183142-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-localization-for-international-seo/67141381 Content Localization f... https://cdn.slidesharecdn.com/ss_thumbnails/internationalseo2-160922181033-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/international-seo-the-world-is-smaller-than-you-think/66314323 International SEO: The...