/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: zpurcell https://cdn.slidesharecdn.com/profile-photo-zpurcell-48x48.jpg?cb=1526069425 - Formulated annual program strategy and execution plan covering $80 M budget. - Devised multi-channel direct marketing campaigns (traditional & digital) increasing lead generation results by 15%. - Reduced Direct Mail program cost by 70%, through ongoing testing and optimization efforts. - Drove collaboration between Analytics, Planning and Research teams to develop a consistent pipeline of data and insights about target audiences. - Led the security team in an effort to achieve a DoD required Information Assurance accreditation. http://www.jwt.com