I bring to the table a foundation in engineering and management science tempered with a passion for creative writing and machine learning. This combination of tools enables me to effectively utilize data science to inform creative strategy and decision making for.marketing, brand management and market research.
Skills:
Predictive analytics, Marketing Strategy, Digital Marketing Analytics, Ad Effectiveness Measurement, Social Media Analysis, forecasting
Toolkit:
Python (scikit learn, networkX, pandas, scipy), R, Omniture SiteCatalyst, DoubleClick, Moat, Tableau, Gephi, BigML, and Machine Learning (Gradient Boosted machines, support vector machines, GAM, logistic regression, random fore...