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I matriculated from Pretoria Boys High in 1993, before moving down to Stellenbosch University where I graduated in 1998 with a B.Sc. majoring in psychology. I then travelled extensively throughout the USA and Europe before returning back to South Africa in 2001. 

After spending a year in Mthatha, I moved down to Cape Town and got my first taste of advertising as an account manager at a small new media company. After a year the company dissolved, so I founded my own online advertising agency - Doubleklik. 

With Doubleklik, I catered for a gap I had noticed in the market - smaller advertising agencies whose clients required a strategic online presence, but who lacked the dedicated resourc...

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