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Malacca, Malaysia Malaysia

Consultant | Product Strategist | Growth Hacker

Technology / Software / Internet

As a consultant with Netizen eXperience, the pioneer of user-centered design practices in Malaysia, Soon Aik has helped various enterprises and startups in Asia to improve business performance and user experience with evidence-based product strategy. He conducted over 300 usability tests, user interviews and innovation workshops. Focused industries include media, entertainment, banking, public sectors, e-commerce and more. Aspiring to make this world a better place via multi facet approach, he served marketing role at Netizen Testing (first remote user testing service in Asia) and nonprofits to sharpen skills on content, partnership, community and project management.