Media specialist with more than 30 years of experience spanning Strategic Media Planning, Media Buying, Media Research and Analytics with specific interest in effects of media mix and media pressure on advertising and marketing parameters.
Media Space Strategic Marketing for TV, Out of Home Media and Radio.
Television Channel Experience - Research and Analytics, Business Planning and Strategy for Launch of Channels (Launched 2 Regional Channels), Profit Centre experience with Cinema and Music Channels. Event Management.
Currently consulting with 3 companies -
An Indian Advertising Full service Agency, where I am upgrading the skills of the team in Media Strategic Planning, Implementat...