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Mumbai Area, India India

Director at Firefly Millward Brown

Advertising / Marketing / PR

A qualitative researcher with 26 years of experience in the field having vast expertise in multi-country regional and global research and brand consultancy. I have worked worked with a multitude of blue chip clients and product categories spanning from FMCG, foods, alcohol and tobacco, technology products and services, retailing, finance, consumer durables and pharmaceuticals. Clients acknowledge me as having the rare combination of high creativity with high rigour and attention to detail. Vast management experience besides qualitative research expertise - spotting and nurturing talent, training, mentoring, managing business. Specialties: Creative development research, need segmentatio...