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Senior marketing executive with 20 years of success in business building, consulting, training.  Expert in developing, managing and measuring innovative, award-winning marketing programs for consumer goods, retail and travel that surpass brand and business goals, exceed client expectations.  

Deep experience in dynamic digital message strategy, data strategy and measurement strategy.

Invested over $1B in marketing dollars.

-	Integrated marketing communication planning
-	Insight and idea-driven digital media activation, operations
-	Forecasting, ROI modeling
-	A/B testing
-	Real-time bidding
-	Dynamic Creative Optimization
-	Data integration, analytics, attribution and optimization
-	Ad...

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