際際滷

際際滷Share a Scribd company logo

Generalcomm4

Download as PPT, PDF
S
sanaa (santa ) tazi saoud (nicee merry)

This document discusses communication theory and provides information about effective business communication. It outlines the basic communication model of a sender encoding a message that is decoded by a receiver. It also discusses the three V's of communication: verbal, vocal, and visual. Additionally, it identifies common problem areas in communication such as lack of gestures, ambiguous words, noise in the environment, and perception problems in receiving messages. The document provides tips for effective communication such as considering the listener and avoiding technical jargon. It also introduces models for understanding how buyers' perceptions change over time including their readiness stages from awareness to purchase.

1 of 12
Download to read offline
BSC1 General Theory of Communication
juin 09FORMATIONS2 Objective of the Course understanding the importance and the difference of Business Communication To increase Listening Speaking Writing effectiveness in business communication.
juin 09FORMATIONS3 Basic Communication Model Speaker encoding message decoding listener In successfull communication sent = received
Communication Process avril 08Formations Professionnelles4 Sender Encoding Message Decoding Receiver Feedback Feedback Noise Noise Noise Noise Noise Noise Noise
juin 09FORMATIONS5 3 V of Communication Verbal:What you say:the message Vocal: How you say: music of your voice Visual: How you seem&who are you Most powerful element of communication is: Visual ! Give importance to visual self, as much as the knowledge and experience.
juin 09FORMATIONS6 Common Problem Areas Sending: Lack of gestures, tone of voice, ambigious words !: Convey the importance of the message. Environment: Noise.Physical obstacles, inadequency of the channels, Receiving: Misinterpretion of any word or behaviour, perceptual filter which reflect all our past experinces and learning
juin 09FORMATIONS7 Problems in Sending using technical words for communication to nontechnical people forgetting that the visual and vocal elements are the most important, words less. Ignoring the situation, expectencies and interests of the listener according to their expertise.
juin 09FORMATIONS8 Noise in the environment Noise creates distortions of the message and prevents it from being understoood the way was intended Noises may be ringing telephones, honking horns, messy, chaotic surroundings etc. Time, inapropriate time may be an obstacle to give message clearly.Friday afternoon is not proper for a heavy meeting.
juin 09FORMATIONS9 Perception Problems Listeners ability to understand. Lack of attention, inattentive or bored listeners Emotional state, stress, fear, anxiety, anger, Financial pressures Prejudgements Be sure that the receiver is on
What about the buyers of a company? If you want someone to buy from you You require to know how their percpetion change with time This is what we are going to introduce now The model of perception by the buyers for a company
Steps in Developing Effective Commuication avril 08Formations Professionnelles11 Step 1 Identifying the target audienceStep 1 Identifying the target audience Step 2 Determining the Communication Objectives Buyers Readiness Stage Step 2 Determining the Communication Objectives Buyers Readiness Stage AwarenessAwareness KnowledgeKnowledge LikingLiking PreferencePreference ConvictionConviction PurchasePurchase
The AIDA Model A : awareness I : Interest D : Desire A : Action

More Related Content

Generalcomm4

  • 1. BSC1 General Theory of Communication
  • 2. juin 09FORMATIONS2 Objective of the Course understanding the importance and the difference of Business Communication To increase Listening Speaking Writing effectiveness in business communication.
  • 3. juin 09FORMATIONS3 Basic Communication Model Speaker encoding message decoding listener In successfull communication sent = received
  • 4. Communication Process avril 08Formations Professionnelles4 Sender Encoding Message Decoding Receiver Feedback Feedback Noise Noise Noise Noise Noise Noise Noise
  • 5. juin 09FORMATIONS5 3 V of Communication Verbal:What you say:the message Vocal: How you say: music of your voice Visual: How you seem&who are you Most powerful element of communication is: Visual ! Give importance to visual self, as much as the knowledge and experience.
  • 6. juin 09FORMATIONS6 Common Problem Areas Sending: Lack of gestures, tone of voice, ambigious words !: Convey the importance of the message. Environment: Noise.Physical obstacles, inadequency of the channels, Receiving: Misinterpretion of any word or behaviour, perceptual filter which reflect all our past experinces and learning
  • 7. juin 09FORMATIONS7 Problems in Sending using technical words for communication to nontechnical people forgetting that the visual and vocal elements are the most important, words less. Ignoring the situation, expectencies and interests of the listener according to their expertise.
  • 8. juin 09FORMATIONS8 Noise in the environment Noise creates distortions of the message and prevents it from being understoood the way was intended Noises may be ringing telephones, honking horns, messy, chaotic surroundings etc. Time, inapropriate time may be an obstacle to give message clearly.Friday afternoon is not proper for a heavy meeting.
  • 9. juin 09FORMATIONS9 Perception Problems Listeners ability to understand. Lack of attention, inattentive or bored listeners Emotional state, stress, fear, anxiety, anger, Financial pressures Prejudgements Be sure that the receiver is on
  • 10. What about the buyers of a company? If you want someone to buy from you You require to know how their percpetion change with time This is what we are going to introduce now The model of perception by the buyers for a company
  • 11. Steps in Developing Effective Commuication avril 08Formations Professionnelles11 Step 1 Identifying the target audienceStep 1 Identifying the target audience Step 2 Determining the Communication Objectives Buyers Readiness Stage Step 2 Determining the Communication Objectives Buyers Readiness Stage AwarenessAwareness KnowledgeKnowledge LikingLiking PreferencePreference ConvictionConviction PurchasePurchase
  • 12. The AIDA Model A : awareness I : Interest D : Desire A : Action