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Mumbai Area, India India

Country Head India at MMR Research Worldwide

Advertising / Marketing / PR

Brand & Consumer Insight professional with more than 20 years of experience. Have worked in India & China with global agencies like Millward Brown, Nielsen, icon Added Value & IMRB International. Branding, brand equity and segmentation are areas that I have extensively worked in. Have worked across a wide spectrum of industries, covering FMCG, Services, telecom, consumers durable, finance and media. Area of interests are Branding, Brand Equity, Brand Communication, Social Media and Online Marketing.. Specialties: Branding, brand strategy, brand identity, brand equity, marketing, market planning, social media, digital and segmentation. Multivariate techniques like cluster, latent class c...