Internationally recognised and experienced, my passion for optimal pricing strategies ensures that, on average, I achieve at least a 20.9% revenue uplift for companies I work with.
My career has been a journey through the most commonly used pricing methodologies: the cryptic world of oil industry pricing, cost-plus pricing in catering & consumer packaged goods, revenue / yield management in aviation, travel & tourism, and dynamic pricing in internet cafes on the High Streets of the EU and USA.
Today, I primarily develop value-based pricing and monetisation strategies for companies that recognise that its not what I know about pricing in their industry that counts: its what I know about...