-10 years brand building expertise across Telecomunications, Electronics & Mass Consumer goods. Leading and transforming Marketing & Sales Organizations, Commercial Strategy Development, Brand Positioning & Architecture, Advertising managing world wide brands as LG, Ariel, Ace, Downy and Dawn.
-Deep knowledge of the LA region having responsabilities over the P&L, Business strategies and Master Plan for Argentina, Chile, Brazil, Mexico, Colombia,Venezuela and Peru.
Specialties
-Business Strategy.
-New product/iniative launches.
-Organization design and development
-Brand building.
-Shopper marketing.