Loi has been working within the digital media industry since 2010. His first 3-years was with ad networks: Admax (now Komli), Innity sitting in different roles to work with agencies and publishers. Joining Xaxis in 2013, Loi has consolidated wider understanding about the world of Big Data and Audience Buying in his daily work across various agencies and clients in different categories.
Besides work, he spends leisure time for movie, badminton, and keeping himself updated with digital trends.