A lead member of the Interactive Strategy team at RTCRM, with efforts focused on optimizing digital channel planning based on brand-to-consumer relationships. Specialization in FDA compliance in the pharmaceutical space, including managing development of tactics that meet fair balance guidelines and facilitate patient support. Prior to RTCRM, a number of years were spent with Razorfish, honing data analytics skills and maximizing client's ROI through SEM. A cum laude graduate from Cornell University, with a B.S. in Communications. A former NCAA Division I athlete. Currently pursuing a Masters in Public Policy from Georgetown University.
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