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Bengaluru Area, India India

Marketing at GMMCO ( Caterpillar)

Brand & Marketing professional with more than 6 Years of cross industry and cross category experience in Marketing Management, Brand Management, Product Management, Advertising & Communication (Operations, Planning, Development and Activation) and Digital Marketing: •Handling all marketing communication for designated project, from marketing strategy to media planning, project launch, brand recall activities-post launch, PR assistance, etc. • Understanding of BTL & ATL activities in manufacturing sector • Collateral development: Creation of market ready collateral, Brochures, Product Write-ups, etc. Lead and manage the complete collateral development process; Function as the Lead point...