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Singapore, Singapore Singapore
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Consumer Insights, Author and Columnist
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Consumer Insights: Senior consultant with more than 10 years of experience in digital and affluent consumer research. Consulting engagements: [media and tech] Facebook, Spotify, Lenovo, and Singtel; [consumer goods] Fonterra and P&G; [hospitality] Singapore Tourism Board and Changi Airport; [banking and finance] MasterCard, Visa, HSBC, and Aviva; and [automotive] BMW, Cadillac, VW. Thought Leadership: Covered by SBR, The Straits Times, Campaign Asia, ad:tech ASEAN and Oxford University Press
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Presentations(9)Ìý

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Transmedia Branding
Transmedia BrandingTransmedia Branding
Transmedia Branding
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Building the right online consumer community platforms - prashant saxena nus
Building the right online consumer community platforms - prashant saxena nusBuilding the right online consumer community platforms - prashant saxena nus
Building the right online consumer community platforms - prashant saxena nus
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New Media & Social Identity Theory
New Media & Social Identity TheoryNew Media & Social Identity Theory
New Media & Social Identity Theory
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