It all starts with a story. Any successful project I've worked on has begun from this premise. Nothing gives me more satisfaction than diving in and asking the right questions, finding the seed or the perfect angle that will create a story that's compelling, relevant, and memorable to the reader.
That passion has served me well in all of the content-related jobs I've held — from print publishing to news writing to my current role on the UX team at LinkedIn.
Some of my favorite activities:
* Working side-by-side with designers to create an amazing user experience
* Bringing new life to tired copy
* Creating clear, friendly, and concise user-facing messaging
* Tinkering with words until.