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Greater Salt Lake City Area, Utah United States
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Professor of Marketing - Branding & Consumer Marketing, Advertising & Sports Management at Utah State University
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Career Accomplishments Include:
---Developed The Coca-Cola Company's Largest Integrated Strategic Marketing Plan: To make effective use of The Coca-Cola Company Olympic sponsorship investment and create a powerful showcase in its hometown, developed a $500 million Company marketing plan supporting sponsorship of the 1996 Summer Olympic Games. World-wide sales volume increased 8% and company profits jumped 22% in the nine month Olympic activation period.
--Created A Consumer Product Innovation: To solve the problem of shaking the pulp in an orange juice carton without making a mess, developed the idea for the pouring spout on juice cartons for Procter & Gamble, which produces millio...
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