Scott Jenson has been doing user interface design and strategic planning for 25 years. He was the first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, he was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. He was then director of product design for Symbian, then managed Mobile UI design at Google, was a creative director at frog design and is now head of design at Parlay Labs.
As a battle scarred veteran of the software industry, Scott has shipped a spreadsheet, been a part of 2 Mac OS rele...